Download or read book Commercialising Celebrity Persona written by Emma Perot and published by Bloomsbury Publishing. This book was released on 2023-09-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.
Download or read book The Commercial Appropriation of Fame written by David Tan and published by Cambridge University Press. This book was released on 2017-04-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.
Download or read book The Celebrity Persona Pandemic written by P. David Marshall and published by U of Minnesota Press. This book was released on 2016-10-31 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blachett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.
Download or read book Celebrity Bromances written by Celia Lam and published by Routledge Research in Cultural and Media Studies. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work presents a thorough exploration of celebrity 'bromances, ' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male friendships functions within broadly 'Western' celebrity culture from three primary perspectives: construction of persona; interactions with audiences and fans; and commodification. Case studies from film and television are used to illustrate the argument that, regardless of their authenticity (real or staged), bromances are useful for engaging audiences and creating an extension of entertainment beyond the film the actors originally sought to promote. The first truly interdisciplinary study of its kind, this book will be of great interest to scholars and students of communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television.
Download or read book Disassembling the Celebrity Figure written by Jackie Raphael and published by BRILL. This book was released on 2018-04-03 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disassembling the Celebrity Figure: Credibility and the Incredible questions the credibility of celebrity brands, exploring how fandoms depend on perceptions and representations of authenticity. It asks how authenticity is projected by global celebrities, and how fans consume these carefully curated personas, and explores how the media breaks down barriers between celebrities and fans. It presents a discussion of celebrities as brands, exploring how their images are maintained after they pass away. It also offers analysis of the ways in which historical figures are later reconstructed as celebrities, and explores how their images are circulated and consumed across contemporary media. Ultimately, the book examines authenticity in celebrity culture by looking at fandom, media representation, branding and celebrity deaths. Contributors are Marie Josephine Bennett, Lise Dilling-Nielsen, Kylo-Patrick R. Hart, Mingyi Hou, Renata Iwicka, Ephraim Das Janssen, Magdalen Wing-Chi Ki, Celia Lam, Mirella Longo, Aliah Mansor, Jackie Raphael and Millicent Weber.
Download or read book Celebrity and Mediated Social Connections written by Neil M. Alperstein and published by Springer. This book was released on 2019-05-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible. The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we become—digital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not to miss the latest post or meme. To suggest we should build a proverbial wall between the two—imaginary and objective worlds—runs counter to the reality of an always on, always connected culture in which we presently live.
Download or read book The Soul of Creativity written by Roberta Kwall and published by Stanford University Press. This book was released on 2010 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores human creativity to illustrate how the legal system can protect a wide variety of authors from attribution failures and other assaults to the intended messages of their works.
Download or read book The Commercial Appropriation of Personality written by Huw Beverley-Smith and published by Cambridge University Press. This book was released on 2002-08-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
Download or read book Celebrity Endorsement in Advertising Do Celebrities Promise Something Wrong written by Romina Müller and published by GRIN Verlag. This book was released on 2011-12-16 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity—whom some people regard as a superior individual—uses a product, it has to be good for everybody else. Hence, consumers will buy. The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity’s image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?
Download or read book High Visibility written by Irving J. Rein and published by McGraw-Hill Companies. This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.
Download or read book Understanding Celebrity written by Graeme Turner and published by SAGE. This book was released on 2013-10-22 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An outstanding achievement... Graeme Turner writes with power and persuasion, and brilliantly explores what it is about celebrity today that should concern us all" - Sean Redmond, Deakin University "A key touchstone for celebrity studies. Turner thoughtfully illuminates the variety of production and consumption practices through which celebrity circulates today, whilst remaining sensitive to the complexity of power relations in play. An essential read for students and scholars in the field" - Sue Holmes, University of East Anglia "Cements Turner’s status as the most important figure in celebrity studies... Turner’s gaze fixes on developments in digital, social and global mediascapes, drawing media and celebrity studies into complex critical, political and cultural debates in his indomitable style" - James Bennett, Royal Holloway, University of London "An extraordinary synthesis of research and theory... Understanding Celebrity remains the go-to text of celebrity studies" - Joshua Gamsom, University of San Francisco Where does the production of celebrity end and its consumption begin? Platforms such as Facebook, Twitter, YouTube and reality TV allow us a previously unimagined engagement with the manufactured ′persona′ of celebrity. Understanding Celebrity has become the go-to text for understanding the connection between the production and consumption of this ′persona′. The long-awaited second edition assesses the changing nature of this pivotal relationship in celebrity studies. The book: Explains how social media is key in establishing an online presence for celebrities Critically analyses the changing nature of fan culture within the online environment Delves into a richer and more detailed account of the history of celebrity Examines in greater depth the increased role of reality TV Incorporates recent contributions from feminist scholars to the field Enriched with new examples drawn from popular culture, this is a contemporary and incisive look at celebrity studies. Understanding Celebrity is not only an essential text, but a stimulating read for students studying celebrity and popular culture across media studies, cultural studies and sociology.
Download or read book Celebrity and the Law written by Patricia Loughlan and published by . This book was released on 2010 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity and the Law provides an historical and conceptual context for understanding the phenomenon of the celebrity in contemporary society and analyses three areas of law in which celebrity status has a significant impact:the law of passing off, which controls commercial use of the celebrity identity the law of defamation, which protects the celebrity's reputation in the community, and the law of privacy and confidence, which regulates intrusions into and disclosures of information about a celebrity's private life Since celebrity interactions with legal systems are global phenomena, comparisons are made throughout the book between Australian celebrity law and that of other jurisdictions, such as the United States and the United Kingdom in its new European context. The book seeks to explain and analyse how the law has responded and ought further to respond to the phenomenon of celebrity and to the ever-expanding demands of celebrities for extensive legal protection and stringent controls over the unauthorized use of their identities.The analysis in the book acknowledges the sensational and enchanting nature of celebrity and recognises that the celebrity persona is often a valuable cultural and expressive resource which is and ought to be, within reasonable limits, available for public use and public comment. The book never loses sight of the strong public interest in free competition and free speech, and the need to balance celebrity demands with a public sphere of robust and open dialogue, ideas, creativity and debate.
Download or read book Celebrity Convergence and Transformation written by Douglas Brownlie and published by Routledge. This book was released on 2017-07-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
Download or read book Celebrity written by Milly Williamson and published by John Wiley & Sons. This book was released on 2016-10-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of specific celebrities. And yet fundamental questions about what the system of celebrity means for our society have yet to be resolved: Is celebrity a democratization of fame or a powerful hierarchy built on exclusion? Is celebrity created through public demand or is it manufactured? Is the growth of celebrity a harmful dumbing down of culture or an expansion of the public sphere? Why has celebrity come to have such prominence in today’s expanding media? Milly Williamson unpacks these questions for students and researchers alike, re-examining some of the accepted explanations for celebrity culture. The book questions assumptions about the inevitability of the growth of celebrity culture, instead explaining how environments were created in which celebrity output flourished. It provides a compelling new history of the development of celebrity (both long-term and recent) which highlights the relationship between the economic function of celebrity in various media and entertainment industries and its changing social meanings and patterns of consumption.
Download or read book The Official Celebrity Handbook written by Beth Efran and published by Sterling & Ross Publishers, Incorporated. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Official Celebrity Handbook is the first-ever guide to making yourself famous. Written by two television directors, this book will give you practical lessons on becoming famous all the while entertaining you with witty banter and fascinating facts. One week with this handbook and you'll be on your way to realizing the fame of your dreams - or at least acting like it. Book jacket.
Download or read book The Political Economy of Celebrity Activism written by Nathan Farrell and published by Routledge. This book was released on 2019-08-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together scholarly works of both a theoretical and empirical nature to critically analyse the forms and functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity activists operate. Collectively, the volume illuminates some of the inherent tensions between the ethos of solidarity and compassion that the celebrity activist works to generate on the one hand and the processes of corporate sponsorship and discourses of individualism upon which the celebrity often depends, on the other. By offering empirical case studies that situate instances of celebrity activism within specific political contexts, the collection highlights how celebrity activism intersects with some of the underlying structures of gender politics and political discourses such as neoliberalism. In addition, the volume discusses how the tensions between, for example, individualism and solidarity can raise important questions about the authenticity of individual celebrity activists and how individual celebrity activists work, with varying degrees of success, to obfuscate such tensions and obscure the potential contradictions of their work. This book will be of great interest to students and academics within the fields of politics, international development, political communication, social movements, activism studies, and celebrity culture.
Download or read book Celebrity Sell written by Ad Museum and published by Prion Books. This book was released on 2001 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
