Download or read book College Students Attitudes Toward Internet Advertising written by Kanjana Kittiaram and published by . This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Game Advertising and Chinese College Students written by Yan Tang and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to explore the relationships among Chinese college students' attitudes toward online games and online game advertising, their perceived influence of online game advertising on themselves and others, and their attitude toward restrictions on online game advertising. The growing popularity of online games and the frequent use of advertising in promoting online gaming activities make it necessary to examine empirically the relationships among these variables. Based on a survey among 518 Chinese college students, the study found support for the mediating role of the third-person effect. It also found evidence for the first-person effect through the mechanism of looking glass perception.

Download or read book A comparison of college students attitudes toward advertising in China and Taiwan written by Ching-ju Chen and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Students Attitudes Toward Advertising written by Chien-da Chung and published by . This book was released on 1971 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book College Students Attitudes Toward Google AdWords Advertising written by Ming Zhang and published by . This book was released on 2006 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Generation Y and Online Advertising written by Bellarmine Ezumah and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students' attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites (SMNSs). Employing the concept of reciprocity (of replicating offline attitudes online) and the flow theory that relates one's concentration on an activity and its impact on other occurrences happening around him or her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed -- Facebook, MySpace, Twitter, and LinkedIn -- a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.

Download or read book The Effects of Advertising Education on Attitudes Toward Advertising written by Denny E. McCorkle and published by . This book was released on 1990 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: While several researchers have examined students' attitudes toward advertising, none have previously examined the effects of an advertising class on changing these attitudes. Using quasi-experimental, nonequivalent control group design, the authors found that increased knowledge and understanding about the institution and instrument of advertising resulted in a change in attitude toward advertising.

Download or read book Internet User s Motives written by Zhu Zhu and published by . This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet advertising was the booming advertising media in China in 2004 that year, the size of China online advertising market reached 3.17 billion RMB, which increased 73.9% from 1.82 billion in 2003. in July 2005, China's population of Internet users surpassed 100 million, making the country the second largest online population in the world next to the United States. Banner ad is the most popular online advertising format. The other common formats are the video ad, flash ad, animation ad, email ad and text ad. This study intends to make people understand more about the relationship between motivation and the Internet users' attitude towards advertising formats. A total of 100 college students in China who are Internet users were selected for this study. The researcher uses four real ads to test the hypothesis. Those ads contain different characteristics of ad formats, which can test the relationship between motivation and ad variables. Data collection was done in Qingdao, China by using an Internet laboratory. The researcher conveniently selected 100 college students from Ligong University of Qingdao. The researcher let them browse the ads and then answered the questionnaires. The finding shows that there is a significant relationship between information motivation Internet users and the selected ad formats.

Download or read book A factor analysis of college student attitudes toward advertising written by Ernest F. Larkin and published by . This book was released on 1977 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

Download or read book A Comparative Study of Consumer Attitudes Toward Internet and TV Advertising written by Aneela Sheikh and published by . This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Students Attitudes Toward American Television Advertising written by In-Hwan Yoo and published by . This book was released on 1988 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Student Attitudes Toward Truth in Advertising written by Marc Cheney and published by . This book was released on 1978 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attitudes toward advertising between Korean and American students written by Seong-Bong Lim and published by . This book was released on 1992 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: • The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology, communication, advertising with other disciplines to develop a general frame to evaluate consumers’ social media attitudes • By introducing cultural perspective, this book found U-shaped and inverted the U-shaped relationship in the Chinese context, which provides non-western didactical perspectives for scholars to explore

Download or read book Public s Perceptions of Internet Advertising written by Koang Hyub Kim and published by . This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.