Download or read book Journal of New Communications Research Vol II Issue 1 Spring Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Women s Educational Equity Special Issue written by and published by . This book was released on 1979 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1994 Academy of Marketing Science AMS Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-21 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Download or read book Proceedings of the 1991 Academy of Marketing Science AMS Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Ethical Issues in Communication Professions written by Minette Drumwright and published by Routledge. This book was released on 2013-08-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.
Download or read book Advances in Advertising Research VIII written by Vesna Zabkar and published by Springer. This book was released on 2017-06-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Download or read book Resources in Women s Educational Equity written by and published by . This book was released on 1977 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Embedding Into Our Lives written by Louis W. Leung and published by Chinese University Press. This book was released on 2009 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on value-added business leadership, Estes (Strategic Measures Inc.) examines the key issues of fully participating in the green revolution while maintaining and enhancing organizational profitability. He cleverly draws upon his extensive consulting experiences to provide a timely, user-friendly guide for small to midsized organizations on implementing ecosensitive and sustainable business practices. From building alliances to a whole-systems approach to sustainability, the book's eight well-written and readable chapters clearly articulate the challenges and opportunities of participating in the cultural shift to a green world. Step by step, chapters explore the unique synergism among entrepreneurship, sustainability, and success as a part of an organization's strategic and profit plans. An appendix containing a useful list of green resources completes the book. See related, The Sustainable Enterprise Fieldbook, by Jeana Wirtenberg (CH, Mar'09, 46-3947); The Business Guide to Sustainability, by Darcy Hitchcock and Marsha Willard (CH, May'07, 44-5138); and Global Warming Is Good for Business, by K. B. Keilbach (CH, Sep'09, 47-0369). Summing Up: Recommended. All levels of undergraduate students as well as practitioners and general readers. Reviewed by S. R. Kahn.
Download or read book Social Psychology written by John DeLamater and published by Routledge. This book was released on 2018-08-15 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of Social Psychology is an engaging exploration of the question, "what makes us who we are?" presented in a new, streamlined fashion. Grounded in the latest research, Social Psychology explains the methods by which social psychologists investigate human behavior in a social context and the theoretical perspectives that ground the discipline. Each chapter is designed to be a self-contained unit for ease of use in any classroom. This edition features new boxes providing research updates and "test yourself " opportunities, a focus on critical thinking skills, and an increased emphasis on diverse populations and their experiences.
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Strategies for Business Sustainability in a Collaborative Economy written by Leon, Ramona-Diana and published by IGI Global. This book was released on 2020-06-19 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of globalization, digitalization, and the new entrance of Generation Z on the labor market, the economic environment has started to become more dynamic, complex, and uncertain. New management, marketing, and accounting tools and strategies are needed to improve a company’s sustainability in the current collaborative economy. Strategies for Business Sustainability in a Collaborative Economy is a collection of innovative research that focuses on organizational tools and practices that may foster a company’s success in the new economic context, which is defined by the faster pace of technological progress and the entrance of Generation Z on the labor market. Thus, it analyzes how Generation Z transforms human resources policies and practices and how they change the concept of sustainability through their needs and expectations. Highlighting a wide range of topics including resource management, knowledge-based firms, and business models, this publication examines how business models evolve given the success recorded by newer companies. This book is ideally designed for entrepreneurs, executives, managers, economists, academicians, researchers, and students.
Download or read book New Meanings for Marketing in a New Millennium written by Melissa Moore and published by Springer. This book was released on 2014-11-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
