Download or read book Technological Innovation written by Marie C. Thursby and published by Emerald Group Publishing. This book was released on 2016-08-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Download or read book Brand Touchpoints written by Aparna Sundar and published by Nova Science Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University

Download or read book Colleges That Change Lives written by Loren Pope and published by Penguin. This book was released on 2006-07-25 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prospective college students and their parents have been relying on Loren Pope's expertise since 1995, when he published the first edition of this indispensable guide. This new edition profiles 41 colleges—all of which outdo the Ivies and research universities in producing performers, not only among A students but also among those who get Bs and Cs. Contents include: Evaluations of each school's program and "personality" Candid assessments by students, professors, and deans Information on the progress of graduates This new edition not only revisits schools listed in previous volumes to give readers a comprehensive assessment, it also addresses such issues as homeschooling, learning disabilities, and single-sex education.

Download or read book The Connected Customer written by Stefan H.K. Wuyts and published by Routledge. This book was released on 2011-01-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

Download or read book Shut Down the Business School written by Martin Parker and published by Pluto Press (UK). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clarion call to shut down the business school!

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Business Organizations written by D. Gordon Smith and published by Aspen Publishing. This book was released on 2022-08-26 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a current, and engaging approach to the study of business and business law by combining recent and classic cases, cutting edge topics, and problems-based learning. Reflecting ongoing changes in the structure and regulation of modern business practice, Business Organizations: Cases, Problems, and Context offers a unique combination of doctrine, problems, and case studies. This book utterly avoids frustrating questions that students can’t answer and professors don’t want to spend class time answering. Recent, high-interest cases are balanced against classic teaching chestnuts. Brief, innovative problems are used throughout. Recent Delaware Supreme Court decisions and a collaborative community of users support a clear and sustained examination of the role and purview of the law in business transactions. New to the Fifth Edition: New introductory chapter discussing the implications of emerging technologies, environmental and sustainability trends, and stakeholderism on business law New textual coverage of corporate board diversity, increased virtual shareholder meetings in the Covid-19 pandemic, and resurgence of Caremark claims Additions of new cases, including Marchand v. Barnhill, AmerisourceBergen Corp. v. Lebanon County Employees’ Retirement Fund, and In Re Williams Companies Stockholder Litigation Shorter cases, and the case studies from prior editions pulled into a separate volume Professors and students will benefit from: an engaging introductory chapter that introduces how emerging technologies (blockchain, smart contracts, and artificial intelligence) and sustainability goals are transforming the organization and governance of business entities a discriminating selection of fresh cases and classics in-depth coverage of how the law applies to modern business structures (such as joint ventures, venture capital arrangements, franchises, and new limited liability business forms) as well as growth industries short problems after selected topics give students practice applying the legal principles covered in that section hybrid entities treated in detail, including a separate chapter on limited liability companies a companion volume of case studies styled on the B-school model that provide opportunities for in-depth analysis of the law in business transactions

Download or read book Business Organizations written by Theresa A. Gabaldon and published by Aspen Publishing. This book was released on 2023-01-31 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy a new version of this textbook and receive access to the Connected eBook with Study Center on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities; practice questions from your favorite study aids; an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Business Organizations, Third Edition is a pedagogically rich book that recaptures student engagement in the course without sacrificing basic rigor. The traditional coverage of most books in the field is retained, but modernized in reflecting the importance of unincorporated entities and small business counseling problems. Transaction-oriented problems put the student in the practice role of advising a variety of businesses. An expository approach provides clear context for cases. Features include flowcharts, connections boxes, self-testing exercises, an interspersed series of exercises on ethics for business lawyers, a glossary of terms, and sidebars on numerical concepts and skills. Through the use of sidebar explanations or otherwise, the chapters or major sections of chapters in the book stand alone, facilitating teaching in almost any order. An online supplement includes a “business concepts for lawyers” module to be assigned as an instructor desires, as well as a variety of sample documents to show students the actual materials that lawyers work with every day. New to the Third Edition: Shorter length—about 8% Delaware caselaw developments: Caremark litigation since 2019, including In re Boeing 2019 MBCA amendment that permits remote participation in shareholder meetings New/replaced images reflect more diversity and inclusion Updates to coverage of the federal securities laws Benefits for instructors and students: Modularity—achieved by keeping chapters short and self-contained—so that the book can be adapted to professors’ different priorities Substantial material provided for free in an online supplement, to reduce overall student costs, including: A set of complete edited codes to support all readings in the casebook; and A module comprising a “business concepts for lawyers” guide, covering tax, accounting, financial and economic topics keyed directly to the book. Detailed, problem-focused treatment of unincorporated entity issues and special transactional problems in counseling small businesses Visual and pedagogical elements (including teaching and learning aids such as flow-charts and self-testing devices) that are designed to engage a generation of students and teachers accustomed to variety and visual appeal Special cross-referencing aids to emphasize connections among related topics An expository approach providing clear context for the traditional case material that also appears Easy-to-digest sidebar content intended to develop student numeracy strength in tax, accounting and other relevant concepts

Download or read book Transformation of Business Organization Towards Sustainability written by Jurgis Kazimieras Staniškis and published by Springer Nature. This book was released on 2022-01-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have entered a new era where business, technologies, communities, and even pandemic deceases cross borders with unprecedented speed and intensity. 2030 Agenda and 17 SDGs reflect the global community's high expectations of finally reversing the destruction of our natural and social habits, and achieving a more balanced and equitable pathways toward well-being of all. However, despite the initial efforts, the world is not on track to achieving the most of the 169 targets that comprise the goals. It is evident that we have a system problem, so we need a system solution. Authors presented a hierarchical system consisting of two-level management systems: first level—unsustainability reduction systems and second level—control system for transformations toward sustainability. The book clearly shows that implementation of systems for unsustainability reduction and for transformations toward sustainability is possible, and that sufficient knowledge is available to get started. It is designed for researchers, practitioners, and politicians.

Download or read book Codes of Conduct written by David M. Messick and published by Russell Sage Foundation. This book was released on 1996-10-24 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite ongoing efforts to maintain ethical standards, highly publicized episodes of corporate misconduct occur with disturbing frequency. Firms produce defective products, release toxic substances into the environment, or permit dangerous conditions to existin their workplaces. The propensity for irresponsible acts is not confined to rogue companies, but crops up in even the most respectable firms. Codes of Conduct is the first comprehensive attempt to understand these problems by applying the principles of modern behavioral science to the study of organizational behavior. Codes of Conduct probes the psychological and social processes through which companies and their managers respond to a wide array of ethical dilemmas, from risk and safety management to the treatment of employees. The contributors employ a wide range of case studies to illustrate the effects of social influence and group persuasion, organizational authority and communication, fragmented responsibility, and the process of rationalization. John Darley investigates how unethical acts are unintentionally assembled within organizations as a result of cascading pressures and social processes. Essays by Roderick Kramer and David Messick and by George Loewenstein focus on irrational decision making among managers. Willem Wagenaar examines how worker safety is endangered by management decisions that focus too narrowly on cost cutting and short time horizons. Essays by Baruch Fischhoff and by Robyn Dawes review the role of the expert in assessing environmental risk. Robert Bies reviews evidence that employees are more willing to provide personal information and to accept affirmative action programs if they are consulted on the intended procedures and goals. Stephanie Goodwin and Susan Fiske discuss how employees can be educated to base office judgments on personal qualities rather than on generalizations of gender, race, and ethnicity. Codes of Conduct makes an important scientific contribution to the understanding of decisionmaking and social processes in business, and offers clear insights into the design of effective policies to improve ethical conduct.

Download or read book Business Organizations written by William K. Sjostrom and published by Aspen Publishing. This book was released on 2023-01-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purchase of this ebook edition does not entitle you to receive access to the Connected eBook with Study Center on CasebookConnect. You will need to purchase a new print book to get access to the full experience, including: lifetime access to the online ebook with highlight, annotation, and search capabilities; practice questions from your favorite study aids; an outline tool and other helpful resources. Business Organizations: A Transactional Approach by William Sjostrom is designed for those who want to teach business organizations, business associations, or corporations using a transactional, problem-oriented, and/or practical approach. This casebook teaches from a transactional perspective and shows how legal concepts are written in the real world. It has numerous actual provisions from the various documents corporate lawyers draft and review so that students gain a sense of what corporate lawyers do in practice. With content selected through a corporate lawyer lens, and emphasis on real-world provisions, this is the only Business Organizations casebook on the market allowing students to work with complete transactional documents (e.g., limited liability partnership agreements, LLC operating agreements, certificates of designation, warrant agreements, and shareholders’ agreements). Featuring numerous exercises, designed to reinforce the covered material and help students develop the planning and problem-solving skills of a corporate lawyer as well as expose students to the documents and issues at the heart of the transactional practice, the book also contains more narrative and fewer cases--legal concepts are covered in concise explanatory text instead of judicial opinions. New to the Fourth Edition: New materials regarding the duty of oversight New materials regarding demand futility Updated exercises and statistics MBCA references changed to the latest edition given recent state adoptions Professors and students will benefit from: Straightforward text makes it easier to teach complicated concepts Numerous exercises make the book ideal for problem-method teaching Extensive teaching materials (PowerPoint slides, diagrams, calculation sheets, step-by-step documents, poll questions, etc.) available online Practice-oriented—students exposed to real-world provisions and agreements Transaction-oriented—students get a sense of what corporate lawyers do Problem-oriented—students get to repeatedly apply what they’ve learned

Download or read book The Organization and Administration of a State s Institution of Higher Education written by Arthur Lefevre and published by . This book was released on 1914 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Business of Student Affairs written by Larry Moneta and published by . This book was released on 2021-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is as a primer on the business-related aspects of student affairs that practitioners should understand. The author discusses a variety of skill sets to equip student affairs practitioners-educators with the means to analyze circumstances, alter environments, invest in structures and programs, and lead campus progress.

Download or read book Leveraging AI and Emotional Intelligence in Contemporary Business Organizations written by Sharma, Dipanker and published by IGI Global. This book was released on 2023-12-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally intelligent leaders, the demands on modern businesses are constantly evolving and increasing. Staying ahead of these challenges is not only essential for survival but also for thriving in an ever-changing environment. Leveraging AI and Emotional Intelligence in Contemporary Business Organizations is a compass that guides academic scholars, students, and practitioners through the turbulent seas of modern business management. It dissects the problems and offers clear, well-researched solutions. With a team of respected researchers, academicians, and professionals at the helm, this book is a beacon of knowledge, illuminating the path to success in today's business landscape.

Download or read book Behavioral Business Ethics written by David De Cremer and published by Routledge. This book was released on 2012-03-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a look at how and why individuals display unethical behavior. It emphasizes the actual behavior of individuals rather than the specific business practices. It draws from work on psychology which is the scientific study of human behavior and thought processes. As Max Bazerman said, "efforts to improve ethical decision making are better aimed at understanding our psychological tendencies."

Download or read book Addresses and Proceedings National Education Association of the United States written by National Education Association of the United States and published by . This book was released on 1901 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1866-70 include Proceedings of the American Normal School Association; 1866-69 include Proceedings of the National Association of School Superintendents; 1870 includes Addresses and journal of proceedings of the Central College Association.