Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Download or read book Fashion and Film written by Peter Bug and published by Springer Nature. This book was released on 2019-09-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Food Retailing and Sustainable Development written by Laure Lavorata and published by Emerald Group Publishing. This book was released on 2018-10-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.

Download or read book Know Your Shoppers Collection written by Herb Sorensen and published by FT Press. This book was released on 2013-08-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Download or read book The Power of Pricing Strategy LIDL written by Abdul Basit Syed and published by WHD Publishing House. This book was released on 2020-08-03 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the pricing strategy impact the market share of LIDL. It suggests that by using a diverse range of pricing will attract customers and increase revenue.

Download or read book The Killer Next Door written by Alex Marwood and published by Penguin. This book was released on 2014-10-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Killer Next Door is even better [than The Wicked Girls]. Scary as hell. Great characters.” —Stephen King Winner of the Macavity Award for Best Mystery Novel and nominated for the Anthony Award for Best Paperback Original Everyone who lives at 23 Beulah Grove has a secret. If they didn’t, they wouldn’t be renting rooms in a sketchy South London building for cash—no credit check, no lease. It’s the kind of place you end up when you you’ve run out of other options. The six residents mostly keep to themselves, but one unbearably hot summer night, a terrible accident pushes them into an uneasy alliance. What they don’t know is that one of them is a killer. He’s already chosen his next victim, and he’ll do anything to protect his secret. Alex Marwood’s debut novel The Wicked Girls earned her lavish praise from the likes of Elizabeth Haynes, Laura Lippman, and Erin Kelly and received the Edgar Award. Now, Marwood’s back with a brilliant, tightly paced thriller that will keep you up at night and make you ask yourself: just how well do you know your neighbors? “Taut, assured and reminiscent of Ruth Rendell's psychological novels, Marwood's second book more than lives up to the promise shown in her splendid debut, The Wicked Girls.” —The Guardian

Download or read book Databases and Nutrition written by Alessandra Durazzo and published by Frontiers Media SA. This book was released on 2022-04-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Harold Mortimer Lamb written by Robert Amos and published by TouchWood Editions. This book was released on 2013 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harold Mortimer-Lamb's name is in the index of almost every book written on the history of Canadian art, yet his place in that world has never been clear. Photographer, writer, painter, promoter--he was a man of many parts and the ideal patron and friend to some of Canada's most famous artists, including A.Y. Jackson, Emily Carr, and Jack Shadbolt. At the centre of his story are his relationships with painter Frederick Varley and young student Vera Weatherbie, whom Mortimer-Lamb, at the age of seventy, eventually married, when she was just thirty. Profusely illustrated with his photos, paintings, and the art he collected, Harold Mortimer-Lamb: The Art Lover brings into focus an unknown chapter in Canadian art history.

Download or read book The Maz ya Anniversary Collection written by Jürgen Rossmann and published by Springer Science & Business Media. This book was released on 1999-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second volume of a collection of articles dedicated to V.G Maz'ya on the occasion of his 60th birthday. It contains most of the invited lectures of the Conference on Functional Analysis, Partial Differential Equations and Applications held in Rostock in September 1998 in honor of V.G Maz'ya. Here different problems of functional analysis, potential theory, linear and nonlinear partial differential equations, theory of function spaces and numerical analysis are treated. The authors, who are outstanding experts in these fields, present surveys as well as new results. The first volume contains surveys on his work in different fields of mathematics or on areas to which he made essential contributions. Other articles of this book have their origin in the common work with Maz'ya. V.G Maz'ya is author or co-author of more than 300 scientific works on various fields of functional analysis, function theory, numerical analysis, partial differential equations and their application. The reviews in this book show his enormous productivity and the large variety of his work.

Download or read book ECSM 2022 9th European Conference on Social Media written by and published by Academic Conferences and publishing limited. This book was released on 2022-05-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Music Preferred written by Lorraine Byrne Bodley and published by Hollitzer Wissenschaftsverlag. This book was released on 2018-05-28 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to this Festschrift, honouring the distinguished Irish musicologist Harry White on his sixtieth birthday, have wide repercussions and span a broad timeframe. But for all its variety, this volume is built around two axes: on the one hand, attention is focussed on the history of music and literature in Ireland and the British Isles, and on the other, topics of the German and Austrian musical past. In both cases it reflects the particular interest of a scholar, whose playful, sometimes unconventional way of approaching his subject is so refreshing and time and again leads to innovative, surprising insights. It also reflects a scholar, who – for all the broadening of his perspectives that has taken place over the years – has always adhered to the strands of his scholarly preoccupations that have become dear to him: the music of the 'Austro-Italian Baroque', and Irish musical culture first and foremost. An international cast of authors announces the sustaining influence of Harry White's wide-ranging research. Professor Dr Thomas Hochradner Chair of the Department of Musicology University of Music and Dramatic Arts Mozarteum Salzburg

Download or read book Towards Zero Waste written by María-Laura Franco-García and published by Springer. This book was released on 2018-08-31 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on insights that originated from the Circular Economy and Zero Waste initiatives. Together these approaches try to boost the shift from “waste” to “resources” management. The content of this book is partially organized from a stakeholder perspective, revealing the managerial implications for public and private actors. Next to public policies, also illustrations come from the private sector. Petstar, Texperium and Walmart generously shared some of their best practices at in this regard. Cases from China, Indonesia, Mexico, the Netherlands and Romania are discussed in this book. In all of these different contexts they show ways to create collaborative schemes in order to “retain” the resources’ values as much as product quality and financial circumstances permit. The reader can thus take advantage of the pragmatic viewpoints that aim to inspire policy makers, researchers, students, organisations and communities to boost the needed changes towards a Zero Waste Economy.

Download or read book Refresh the Book written by and published by BRILL. This book was released on 2021-04-26 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refresh the Book discusses the changing perceptions, functions, forms, as well as literary and artistic potential of the book in the digital age.

Download or read book Handbook of Recycling written by Christina Meskers and published by Elsevier. This book was released on 2023-10-17 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Recycling, Second Edition, Winner of the International Solid Waste Association's 2014 Publication Award, is an authoritative review of the current state of recycling, reuse and reclamation processes commonly implemented today and how they interact with one another. Fully updated to cover recent developments in the field, this second edition has also been restructured to cover General Aspects of Recycling, Applications, Technology, Recovery and Collection, Economics, Governance and Policy. Several new chapters on global recycled material flows, sludges, reinforced plastics, and landfill mining have been added. It concludes with a review of the policy and economic implications, including the impact of recycling on energy use, sustainable development, and the environment.This book is a crucial aid to students and researchers in a range of disciplines, from materials and environmental science to public policy studies. - Chapters authored by key experts from academia, industry, and the policymaking community - Provides a thorough analysis from theory to practice to deeply understand the fundamentals, dynamics, complex interactions, opportunities, and challenges of recycling, within the larger picture of a circular system - Describes the state of the art and lessons learned, to understand future challenges in recycling of a wide variety of products, materials, and waste flows - Introduces the tools and practices to understand the opportunities and limitations of recycling in the context of a circular economy

Download or read book From Marks Spencer to X Holding written by Dennis Manolito Weber and published by Kluwer Law International B.V.. This book was released on 2011-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book deals with European law aspects of two European Court of Justice cases concerning cross-border tax relief claims and the decisions which have been criticized for lack of clarity and for breach of the freedom of establishment (Article 49 TFEU). The papers collected in the book cover the following issues: the underlying tax obstacles which exist for companies operating in more than one Member State; potential for tax avoidance; prevention of double use of losses (the 'no possibilities' test); disadvantages that arise as a consequence of the parallel exercise of fiscal sovereignty; the concept of 'balanced allocation of taxing powers'; meaning of 'final losses'; the 'Bosal fix'; cash-flow disadvantages of having to carry losses forward; deduction of currency losses; deduction-and-recapture rules; and VAT grouping.