Download or read book Coke Or Pepsi 3 written by Mickey Gill and published by Fine Print Publishing. This book was released on 2009 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third Coke or Pepsi? quiz book -- for girls 8-18. The series has sold over one million copies!
Download or read book Coke Or Pepsi written by Mickey Gill and published by Fine Print Publishing. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Question and answers in this 2nd edition of Coke or Pepsi. For tween girls and their friends.
Download or read book More Coke Or Pepsi written by Mickey Gill and published by Fine Print Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazingly awesome questions for tween girls to ask their friends.
Download or read book The Ultimate Coke Or Pepsi written by Mickey Gill and published by Fine Print Publishing. This book was released on 2009-02-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coke Or Pepsi Forever written by Mickey Gill and published by Fine Print Publishing. This book was released on 2012-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazingly awesome questions for tween girls to forever ask their friends.
Download or read book Competition s New Clothes written by François Lévêque and published by Cambridge University Press. This book was released on 2019-02-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lévêque recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.
Download or read book The Other Guy Blinked written by Roger Enrico and published by Bantam Books. This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Download or read book Coke Or Pepsi Girl Diary written by Mickey Gill and published by Fine Print Publishing. This book was released on 2010-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It's anything but the ho-hum, princess diary that is so yesterday. Coke or Pepsi? GIRL Diary turns "dear diary" on its head. Girls can find fresh, hot-off-the-press Coke or Pepsi? questions, a tree to carve messages on, a place to keep things they just can't part with, and tons of shout-out space. There's prompts like - what's the most embarrassing thing that's happened lately to 5 things you did today from worst to best.
Download or read book Coke Or Pepsi Girl written by Mickey Gill and published by Fine Print Publishing. This book was released on 2010-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For tween girls to record random thoughts. Prompted with cool questions and answers
Download or read book Coke Versus Pepsi written by Ahmed Maamoun and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For over a century, rivals Pepsi and Coke have jockeyed for position as America's soft drink of choice. The Coca-Cola Company, created in 1886, is the world's largest beverage corporation, offering over 500 brands to consumers in 200 countries. Pepsi-Cola, founded seven years later in 1893, is one of the world's leading food and beverage conglomerates. In the early 1980s, the term "Cola Wars" was coined to describe the feud between the two companies. What makes the Coke/Pepsi rivalry so intriguing is that their products are basically identical. They are both brown, cola-flavored, syrupy, carbonated beverages. To some consumers, Coke and Pepsi don't even taste that different. More so, the two industry leaders are practically the same size organizations with similar products and strategies. With the very low level of differentiation between Coke and Pepsi, their competition is cutthroat.So why do these very similar products generate such passionate brand loyalty? Each cola giant has utilized similar advertising and marketing tactics to outperform the other. The ongoing warfare involves many weapons, such as offering an extensive assortment of flavors, using futuristic technology, celebrity endorsements, logos, slogans, co-branding, sponsorships, and creative promotions, and constantly thinking outside the can. In the United States, and most global markets, Coke dominates, but Pepsi is always present to poke fun at the original cola drink. The fact that Pepsi has survived, and even thrived, for so long is verification that its persistent brand storytelling and strategy of being a formidable underdog works. The war between the two iconic American brands has intensified, and there is no end in sight. Coke or Pepsi? It's a question that's been around longer than the oldest living person. The war rages on.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Coke Or Pepsi written by Mickey Gill and published by . This book was released on 2006-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1,000 coke or pepsi questions to ask your friends
Download or read book The Pepsi Cola Addict written by June-Alison Gibbons and published by MIT Press. This book was released on 2023-05-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary lost novel in which fourteen-year-old Preston Wildey-King must choose between his all-consuming passion for Pepsi Cola and his love for schoolmate Peggy. "He walked into the turbulent super market. There were people everywhere. His eyes swept over the shelves and stabilised on a large stack of Pepsi-colas. He could almost experience the cool fizzy liquid descending his parched throat." Written by June-Alison Gibbons when she was only 16, The Pepsi Cola Addict is considered one of the great works of twentieth-century outsider literature. More than just a literary curiosity, however, this tale of a teenager whose passion for a well-known cola drink threatens to ruin his life is the uniquely vivid expression of a young woman trying to make sense of the confusing, often brutal world she in which found herself. Published in 1982 by a vanity press who took £800 from its young author and gave her only a single book in return, it's thought that fewer than ten original copies still exist in the world. Shortly after its publication, June-Alison and her sister Jennifer would become infamous as "The Silent Twins" and find themselves cruelly incarcerated for over a decade in Broadmoor Hospital. This author-approved edition makes June-Alison Gibbon's remarkable vision widely available for the first time.
Download or read book Coke Or Pepsi Girl Diary Too written by Mickey Gill and published by Fine Print Publishing. This book was released on 2013-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It's anything but the ho-hum, princess diary that is so yesterday. Coke or Pepsi? GIRL Diary turns "dear diary" on its head. Girls can find fresh, hot-off-the-press Coke or Pepsi? questions, a tree to carve messages on, a place to keep things they just can't part with, and tons of shout-out space. There's prompts like - what's the most embarrassing thing that's happened lately to 5 things you did today from worst to best.
Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book Citizen Coke The Making of Coca Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
