Download or read book Cluster Analysis and its Applications in Marketing Research written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Download or read book From Data to Knowledge written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2013-03-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this book is the incorporation and integration of mathematical and statistical techniques and information science topics into the field of classification, data analysis, and knowledge organization. Readers will find survey papers as well as research papers and reports on newest results. The papers are a combination of theoretical issues and applications in special fields: Spatial Data Analysis, Economics, Medicine, Biology, and Linguistics.
Download or read book Data Clustering Theory Algorithms and Applications Second Edition written by Guojun Gan and published by SIAM. This book was released on 2020-11-10 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data clustering, also known as cluster analysis, is an unsupervised process that divides a set of objects into homogeneous groups. Since the publication of the first edition of this monograph in 2007, development in the area has exploded, especially in clustering algorithms for big data and open-source software for cluster analysis. This second edition reflects these new developments, covers the basics of data clustering, includes a list of popular clustering algorithms, and provides program code that helps users implement clustering algorithms. Data Clustering: Theory, Algorithms and Applications, Second Edition will be of interest to researchers, practitioners, and data scientists as well as undergraduate and graduate students.
Download or read book Cluster Analysis and Applications written by Rudolf Scitovski and published by Springer Nature. This book was released on 2021-07-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of Big Data platforms for managing massive amount of data and wide availability of tools for processing these data, the biggest limitation is the lack of trained experts who are qualified to process and interpret the results. This textbook is intended for graduate students and experts using methods of cluster analysis and applications in various fields. Suitable for an introductory course on cluster analysis or data mining, with an in-depth mathematical treatment that includes discussions on different measures, primitives (points, lines, etc.) and optimization-based clustering methods, Cluster Analysis and Applications also includes coverage of deep learning based clustering methods. With clear explanations of ideas and precise definitions of concepts, accompanied by numerous examples and exercises together with Mathematica programs and modules, Cluster Analysis and Applications may be used by students and researchers in various disciplines, working in data analysis or data science.
Download or read book Cluster Analysis written by Brian S. Everitt and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cluster analysis comprises a range of methods for classifying multivariate data into subgroups. By organizing multivariate data into such subgroups, clustering can help reveal the characteristics of any structure or patterns present. These techniques have proven useful in a wide range of areas such as medicine, psychology, market research and bioinformatics. This fifth edition of the highly successful Cluster Analysis includes coverage of the latest developments in the field and a new chapter dealing with finite mixture models for structured data. Real life examples are used throughout to demonstrate the application of the theory, and figures are used extensively to illustrate graphical techniques. The book is comprehensive yet relatively non-mathematical, focusing on the practical aspects of cluster analysis. Key Features: Presents a comprehensive guide to clustering techniques, with focus on the practical aspects of cluster analysis Provides a thorough revision of the fourth edition, including new developments in clustering longitudinal data and examples from bioinformatics and gene studies./li> Updates the chapter on mixture models to include recent developments and presents a new chapter on mixture modeling for structured data Practitioners and researchers working in cluster analysis and data analysis will benefit from this book.
Download or read book Cluster Analysis written by Brian S. Everitt and published by . This book was released on 1977 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Clustering and Classification written by Phipps Arabie and published by World Scientific. This book was released on 1996 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a moderately advanced level, this book seeks to cover the areas of clustering and related methods of data analysis where major advances are being made. Topics include: hierarchical clustering, variable selection and weighting, additive trees and other network models, relevance of neural network models to clustering, the role of computational complexity in cluster analysis, latent class approaches to cluster analysis, theory and method with applications of a hierarchical classes model in psychology and psychopathology, combinatorial data analysis, clusterwise aggregation of relations, review of the Japanese-language results on clustering, review of the Russian-language results on clustering and multidimensional scaling, practical advances, and significance tests.
Download or read book Small Business Clustering Technologies Applications in Marketing Management IT and Economics written by MacGregor, Robert and published by IGI Global. This book was released on 2006-09-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.
Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Download or read book Marketing Applications of Cluster Analysis to Durables Market Segmentation written by Marta Dziechciarz-Duda and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cluster analysis is unique tool, which can be widely applied on marketing area. Multidimensional statistical methods often find practical use to marketing research area. The primary use of cluster analysis in marketing has been for market segmentation. The paper is attempting at shoving specificity of consumer durables market segmentation. The emphasis is put on application of cluster analysis to consumer durables market and the examples of practical uses of cluster analysis are brought up on bases of the extensive review of the literature. In addition the example of durables market segmentation procedure is described.
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Download or read book Marketing Research written by David A. Aaker and published by Wiley. This book was released on 2000-08-03 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and organizations * Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research * Firm-specific and data-specific URLs connecting to the most recent information * New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
Download or read book Discriminant Analysis and Clustering written by Ram Gnanadesikan and published by National Academies Press. This book was released on 1988-01-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cluster Analysis for Applications written by Michael R. Anderberg and published by Academic Press. This book was released on 2014-05-10 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cluster Analysis for Applications deals with methods and various applications of cluster analysis. Topics covered range from variables and scales to measures of association among variables and among data units. Conceptual problems in cluster analysis are discussed, along with hierarchical and non-hierarchical clustering methods. The necessary elements of data analysis, statistics, cluster analysis, and computer implementation are integrated vertically to cover the complete path from raw data to a finished analysis. Comprised of 10 chapters, this book begins with an introduction to the subject of cluster analysis and its uses as well as category sorting problems and the need for cluster analysis algorithms. The next three chapters give a detailed account of variables and association measures, with emphasis on strategies for dealing with problems containing variables of mixed types. Subsequent chapters focus on the central techniques of cluster analysis with particular reference to computational considerations; interpretation of clustering results; and techniques and strategies for making the most effective use of cluster analysis. The final chapter suggests an approach for the evaluation of alternative clustering methods. The presentation is capped with a complete set of implementing computer programs listed in the Appendices to make the use of cluster analysis as painless and free of mechanical error as is possible. This monograph is intended for students and workers who have encountered the notion of cluster analysis.
