Download or read book Clothing Race and Consumer Decision Making written by Alan R. Andreasen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Walking Mannequins written by Joya Misra and published by Univ of California Press. This book was released on 2022-02-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.
Download or read book Clothing Consumption Decision Making Style written by Jianchong Zhu and published by . This book was released on 2002 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact of Branding on Consumer Decision Making in Fashion Clothing written by Manisha Karandikar and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have an important role to play when it comes to consumer decision making. The study focuses on this aspect of consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further brands and fashion shopping are important to all demographic descriptors viz, age, gender, income and occupation.
Download or read book Consumer Awareness and Fast Fashion Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Country of origin Effects on Consumer Decision making for Apparel written by Manfred G. Tumban and published by . This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Who s Buying Apparel written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth edition of Who's Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get these data online. It examines how much Americans spend on apparel by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.
Download or read book An Investigation Into Quality Perceptions Within the Consumer Decision Process for Clothing written by Katy E. Black and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minority Marketing Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Who s Buying Apparel 6th Ed written by New Strategist Publications, Inc and published by . This book was released on 2010-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how much Americans spend on getting dressed by demographics such as: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance.
Download or read book Consumer Behavior in Fashion written by Michael R. Solomon and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
Download or read book Reimagining Fashion Marketing written by Priya Shahi and published by Abhishek Publications. This book was released on 2024-06-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reimagining Fashion Marketing: Dynamic Trends and Shifts" delves into the evolving landscape of fashion marketing, exploring how contemporary strategies are reshaping the industry. This insightful book examines the impact of digital innovation, consumer behavior changes, and sustainability on fashion marketing practices. It provides a comprehensive analysis of emerging trends, such as influencer marketing, virtual fashion shows, and the rise of ethical brands, offering readers a detailed understanding of the shifts transforming how fashion is promoted and consumed. Through case studies and expert insights, the book serves as an essential guide for professionals and enthusiasts aiming to navigate and succeed in the dynamic world of fashion marketing.
Download or read book Sustainability and Social Change in Fashion written by Leslie Davis Burns and published by Bloomsbury Publishing USA. This book was released on 2019-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a primer for future fashion game changers." Kelly Cobb, University of Delaware, US Learn how to be sustainable and work for social change in the fashion industry. The book explains concepts, applications, legal and regulatory issues, and tools available to professionals throughout the fashion industry. Call to Action Activities, case studies, Conversations with industry professionals, and Company Highlights in every chapter will help you practice sustainability in your career. Some of the featured companies include ABL Denim, Eileen Fisher, Patagonia, Alabama Chanin, Everlane, thredUP, Krochet Kids intl, Loomstate, and Conscious Step. Industry professionals interviewed include Treana Peake, Caryn Franklin, Annie Gullingsrud, Katherine Soucie, and Elizabeth Shorrock, among others. Online STUDIO resources include case studies, self-quizzes, and glossary flashcards.
