Download or read book China s Generation Y written by Michael Stanat and published by Homa & Sekey Books. This book was released on 2006 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.

Download or read book China s Generation Y and Youth Culture written by Michael Kennedy and published by GRIN Verlag. This book was released on 2014-01-29 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China’s Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China’s post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald’s in China. This embrace of McDonald’s and the slogan “I’m lovin’ it” or “jiu xihuan” resonates this life aspiration to achieve “instant individual gratification in terms of a pleasurable and comfortable material life”. This attitude is in opposition to China’s former generations who embraced a more collective mindset and had less desire for material gain. In contrast, China’s new generation are more comparable to American youth as having an “individualistic” and fun-seeking behavior that goes beyond social norms. However, where this differs is where Chinese and American youth perform such acts. While Americans may be more outwardly public about their behavior, the Chinese appear to place more emphasis on personal consumption. Furthermore, as Yan (2006, pg. 256) describes, this new generation also have ambitions in the field of business to build wealth in order to acquire more material wealth. In contrast under Chairman Mao, former generations were more concerned with being provided for through the communist system. Part of this reason is because of China’s new economic policies where advancing financially is more possible than ever and this new generation is responsible for fulfilling the dreams of their parents and to provide for them as they grow old.

Download or read book An Overview Of China And China s Millennials written by Clemente Paulk and published by Independently Published. This book was released on 2021-04-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor's degree or higher. A report in 2019 showed that young adults aged between 16 and 35 are earning an average monthly wage of 7,342 Chinese yuan (US $1,018). In this Book About Chinese Culture, you will discover: - Introduction to China's Millennial Generation - Pursuing the China dream - Expanding education - The development of Chinese Dream - The beginning of change - Nothing is impossible - And so much more! Get your copy today!

Download or read book Changing Values in China s Generation Y at the Workplace and Practical Implications for the Employer written by Jennifer Denise Grasza and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decoding Millennials Generation Of China written by Percy Else and published by Independently Published. This book was released on 2021-04-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor's degree or higher. A report in 2019 showed that young adults aged between 16 and 35 are earning an average monthly wage of 7,342 Chinese yuan (US $1,018). In this Book About Chinese Culture, you will discover: - Introduction to China's Millennial Generation - Pursuing the China dream - Expanding education - The development of Chinese Dream - The beginning of change - Nothing is impossible - And so much more! Get your copy today!

Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Download or read book Young China written by Zak Dychtwald and published by St. Martins Press-3PL. This book was released on 2018-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Under Red Skies written by Karoline Kan and published by Hachette Books. This book was released on 2019-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply personal and shocking look at how China is coming to terms with its conflicted past as it emerges into a modern, cutting-edge superpower. Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women. Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change. Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.

Download or read book China s Generation Gap written by Jiaming Sun and published by Routledge. This book was released on 2018-01-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data collected for the Generation Gap Survey in Shanghai and updated to take into account contemporary trends, this book uses an empirical approach to study the generation gap in China. It covers various aspects of life from professional and family life to political participation and belief systems, analysing and comparing the values held by four different generations. Encompassing more than 2000 case studies and drawing on a wealth of fieldwork interviews, in particular it examines the experiences, thoughts and perceptions of adolescents, young adults, the middle-aged, and the elderly. As the largest sociological survey ever conducted regarding attitudes and value changes by different age groups in Shanghai, it highlights how social change and globalization have impacted on new generations, and the results indicate the dramatic difference and supersession of social ideologies between the generations. A unique piece of research, shedding light on a changing Chinese society, China’s Generation Gap will be of huge value to students and scholars of Chinese culture and society, Chinese social policy, globalisation and cultural studies.

Download or read book The Relationship Between Work Values and Leadership Preferences of Generation Y in China written by Yan Jia and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Current Issues in Asian Tourism written by Chris Cooper and published by Routledge. This book was released on 2020-06-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume was put together in response to the growing amount of research on tourism in Asia and an increasing number of authors from Asian countries. It concentrates on two aspects of Asian Tourism: first, the Asian tourists themselves, and second, economic development and tourism in the Asian region. The first part of the collection focuses on three areas: the motivations of different types of Asian tourist; the characteristics and behaviour of particular Asian tourist segments; and, finally, an analysis of specific research issues. The second part of the book then goes on to explore the governance and organisation of tourism in the Asian region, and the nature of Asian growth and competitiveness as it relates to tourism. The articles in this book were originally published in the journal Current Issues in Tourism.

Download or read book China s Millennials And Things You Did Not Know written by Marcellus Angelou and published by Independently Published. This book was released on 2021-04-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor's degree or higher. A report in 2019 showed that young adults aged between 16 and 35 are earning an average monthly wage of 7,342 Chinese yuan (US $1,018). In this Book About Chinese Culture, you will discover: - Introduction to China's Millennial Generation - Pursuing the China dream - Expanding education - The development of Chinese Dream - The beginning of change - Nothing is impossible - And so much more! Get your copy today!

Download or read book Perception and Importance of Authenticity Among the Subgroup of Chinese Generation Y written by Luka Maslač and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book China s Millennials written by Eric Fish and published by . This book was released on 2016-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Fish provides compelling portraits of young Chinese as they struggle to cope with their country's wrenching socioeconomic and demographic transition after years of lofty expectations. He deftly captures their hopes, disillusionment, and rebellion in a system that is scrambling to keep them in line as they increasingly refuse to conform.

Download or read book A Logistics It Strategy Firm Performance Generation Y Corporate Social Responsibility written by Archanna Arumugam and published by Partridge Publishing Singapore. This book was released on 2020-07-28 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaysia’s manufacturing sector plays an integral role in enabling the growth of the country’s supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system’s contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance. As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers’ awareness, consumers’ trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers’ trust on purchase intention. While, the consumers’ awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.

Download or read book Current Issues in Asian Tourism Volume II written by C. Michael Hall and published by Routledge. This book was released on 2021-04-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries. This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods. The papers in this book were originally published in Current Issues in Asian Tourism.

Download or read book Psychologist s Guide to Adolescents and Social Media written by Pierre Court and published by Academic Press. This book was released on 2021-09-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a principal venue for social interaction. Young people are growing up in a world surrounded by technology that could have only been imagined a generation ago. Social media have crafted a landscape that has made connection with others easy. Yet this rise has become a concern. So, what is happening here? Why is it so compelling to use social media? Why is it difficult to quit social media? What impact can social media have on teenagers, their education, and their well-being? Should we be worried? What can be done to help? Psychologist's Guide to Adolescents and Social Media aims to deliver a deeper understanding regarding the psychology of social media, both positive and negative. This guide is divided into four parts. The reader will be guided through the purposes and merits of social media, the unintended consequences of using social media, author conducted research exploring the experiences of adolescent-aged school children, and what can be done to help those struggling with the overuse of social media, including assessment resources. Examines the consequences of using social media, including cyberbullying and internet addiction Explores what can be done to help those who need support with their social media use Features relevant real-life examples and interviews with adolescents