Download or read book ChatBot Marketing Start Using Bots to Help Automate Your Business written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: See How To... Set Up An Entirely New Income System... Use Cutting-Edge Media To Get Attention... Create A Profitable Marketing Strategy... Employ The Best Technology To Collect Interested Leads… Connect With New Fans In Multiple Ways... Reduce Costs & Streamline Your Ad Budget... Save Tons While Still Providing Great Customer Service... Reach People Who Want What You Offer 24/7... So You Can: Serve & Sell To Your Customers Around The Clock Automate Tedious Tasks & Achieve More Every Single Day Build A Solid Business That Allows You Time To Live Your Life Chatbots Are The Future Of Online Marketing. Learn How To Use Them To Answer FAQs, Provide Around-The-Clock Customer Support, And Transform Leads Into Buyers. This 12-Part Bootcamp Shows You How.

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Download or read book AI in Marketing Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Designing Bots written by Amir Shevat and published by "O'Reilly Media, Inc.". This book was released on 2017-05-17 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook Messenger to Kik, and from Slack bots to Google Assistant, Amazon Alexa, and email bots, the new conversational apps are revolutionizing the way we interact with software. This practical guide shows you how to design and build great conversational experiences and delightful bots that help people be more productive, whether it’s for a new consumer service or an enterprise efficiency product. Ideal for designers, product managers, and entrepreneurs, this book explores what works and what doesn’t in real-world bot examples, and provides practical design patterns for your bot-building toolbox. You’ll learn how to use an effective onboarding process, outline different flows, define a bot personality, and choose the right balance of rich control and text. Explore different bot use-cases and design best practices Understand bot anatomy—such as brand and personality, conversations, advanced UI controls—and their associated design patterns Learn steps for building a Facebook Messenger consumer bot and a Slack business bot Explore the lessons learned and shared experiences of designers and entrepreneurs who have built bots Design and prototype your first bot, and experiment with user feedback

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Download or read book Build Better Chatbots written by Rashid Khan and published by Apress. This book was released on 2017-12-13 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn best practices for building bots by focusing on the technological implementation and UX in this practical book. You will cover key topics such as setting up a development environment for creating chatbots for multiple channels (Facebook Messenger, Skype, and KiK); building a chatbot (design to implementation); integrating to IFTT (If This Then That) and IoT (Internet of Things); carrying out analytics and metrics for chatbots; and most importantly monetizing models and business sense for chatbots. Build Better Chatbots is easy to follow with code snippets provided in the book and complete code open sourced and available to download. With Facebook opening up its Messenger platform for developers, followed by Microsoft opening up Skype for development, a new channel has emerged for brands to acquire, engage, and service customers on chat with chatbots. What You Will Learn Work with the bot development life cycle Master bot UX design Integrate into the bot ecosystem Maximize the business and monetization potential for bots Who This Book Is For Developers, programmers, and hobbyists who have basic programming knowledge. The book can be used by existing chatbot developers to gain a better understanding of analytics and the business side of bots.

Download or read book Applied Artificial Intelligence written by Mariya Yao and published by . This book was released on 2018-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Download or read book Hands On Chatbots and Conversational UI Development written by Srini Janarthanam and published by Packt Publishing Ltd. This book was released on 2017-12-29 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build over 8 chatbots and conversational user interfaces with leading tools such as Chatfuel, Dialogflow, Microsoft Bot Framework, Twilio, Alexa Skills, and Google Actions and deploying them on channels like Facebook Messenger, Amazon Alexa and Google Home About This Book Understand the different use cases of Conversational UIs with this project-based guide Build feature-rich Chatbots and deploy them on multiple platforms Get real-world examples of voice-enabled UIs for personal and home assistance Who This Book Is For This book is for developers who are interested in creating interactive conversational UIs/Chatbots. A basic understanding of JavaScript and web APIs is required. What You Will Learn Design the flow of conversation between the user and the chatbot Create Task model chatbots for implementing tasks such as ordering food Get new toolkits and services in the chatbot ecosystem Integrate third-party information APIs to build interesting chatbots Find out how to deploy chatbots on messaging platforms Build a chatbot using MS Bot Framework See how to tweet, listen to tweets, and respond using a chatbot on Twitter Publish chatbots on Google Assistant and Amazon Alexa In Detail Conversation as an interface is the best way for machines to interact with us using the universally accepted human tool that is language. Chatbots and voice user interfaces are two flavors of conversational UIs. Chatbots are real-time, data-driven answer engines that talk in natural language and are context-aware. Voice user interfaces are driven by voice and can understand and respond to users using speech. This book covers both types of conversational UIs by leveraging APIs from multiple platforms. We'll take a project-based approach to understand how these UIs are built and the best use cases for deploying them. We'll start by building a simple messaging bot from the Facebook Messenger API to understand the basics of bot building. Then we move on to creating a Task model that can perform complex tasks such as ordering and planning events with the newly-acquired-by-Google Dialogflow and Microsoft Bot framework. We then turn to voice-enabled UIs that are capable of interacting with users using speech with Amazon Alexa and Google Home. By the end of the book, you will have created your own line of chatbots and voice UIs for multiple leading platforms. Style and approach This is a practical book, where each chapter focuses on a chatbot project. The chapters take a step-by-step approach to help you build intelligent chatbots that act as personal assistants.

Download or read book The New Automation Mindset written by Vijay Tella and published by John Wiley & Sons. This book was released on 2023-08-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the true potential and impact of business automation Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? In The New Automation Mindset: The Leadership Blueprint for the Era of AI-for-All, renowned entrepreneur and tech strategists Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples of the successful integration of automated technologies and descriptions of the positive results they had on the companies that deployed them. In the book, you'll also find: Hands-on advice for C-suite executives, front-line managers, and everyday employees to implement effective automation frameworks Insightful explorations of the innovation and growth advantages of automation Deep treatments of how automation is about more than just RPA—or Robotic Process Automation—and efficiency An inspiring and practical presentation of one of the most essential topics in business today, The New Automation Mindset will earn a place on the bookshelves of founders, entrepreneurs, managers, shareholders, tech enthusiasts, knowledge workers, and anyone else with an interest in digital transformation and commerce.

Download or read book FACEBOOK MARKETING written by Shubham Singh and published by Notion Press. This book was released on 2021-01-26 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACEBOOK MARKETING: Grow your business with FB ads and Chatbot is written by Shubham Singh (Entrepreneur). This book will help you with complete knowledge of Facebook ads to grow your business. You will learn many things. You will understand the algorithms of Facebook and come to know many converting hacks. This Book focuses on the overall learning of facebook business growth tools. You will also learn how to use messenger chatbot to convert for you using messenger marketing and sales funnel

Download or read book Artificial Intelligence written by John Adamssen and published by Efalon Acies. This book was released on 2020-08-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Can machines write books? Can artificial intelligence be used for business? Will touch screens be around, or will they be replaced by voice recognition? What are deepfakes? How do self-driving cars work, and are they going to be a reality soon? These questions all come to light in this brief but informational book about artificial intelligence. Society is changing quickly because of automated systems in place that either benefit or undermine people’s living style, jobs, and brains. Today, we explore what that future may hold. We will also look into options for civiliains in today’s modern world to adapt more quickly. Don’t underestimate the rise of artificial intelligence. Understand the future. Begin reading or listening now!

Download or read book Disruptive Selling written by Patrick Maes and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com. The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Download or read book 250 Best Practices for B2B Marketing Success written by Alexander Kesler and published by Simon and Schuster. This book was released on 2024-03-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Download or read book Hyperautomation with Generative AI written by Navdeep Singh Gill and published by BPB Publications. This book was released on 2023-09-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to leverage Hyperautomation and Generative AI to accelerate Business Transformation KEY FEATURES ● Explores a wide range of use cases and examples that demonstrate the diverse applications of Hyperautomation across industries, sectors, and specific departments. ● Familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM. ● Discovers how existing organizations utilizing AI and RPA technologies can leverage Hyper automation to rapidly expand automation initiatives across various business verticals. ● Rise of Generative AI and its Tectonic Shift in industries and technologies. DESCRIPTION Hyperautomation and Generative AI, when combined, can create powerful new capabilities for businesses. If you are a business leader looking to improve your productivity, efficiency, and customer satisfaction by adopting hyperautomation and generative AI technologies, then this book is for you. This book provides an introduction to hyperautomation, highlighting its key components and providing guidance on how organizations can implement it to streamline everyday business operations. The book covers a comprehensive range of use cases and examples that demonstrate the diverse applications of hyperautomation across industries, sectors, and specific departments within companies. It also familiarizes you with popular tools and platforms like UiPath, Automation Anywhere, and IBM, enabling them to make informed decisions when selecting the appropriate technology for their digital transformation endeavors. Lastly, the book illustrates how existing organizations that are already utilizing AI and RPA technologies can leverage hyperautomation to rapidly expand their automation initiatives throughout various business verticals. By the end of the book, you will have a deep understanding of the potential of hyperautomation and generative AI to transform businesses. WHAT YOU WILL LEARN ● Understand the importance of developing the necessary talent, skillset, and IT infrastructure for successful Hyperautomation implementation. ● Explore different strategies for scaling automation initiatives across different business verticals. ● Understand how to solve diverse business problems using Hyperautomation through a high-level plan. ● Understanding the essential technologies like AI, machine learning, and deep learning and their contributions to Hyperautomation. ● Understand the benefits of using Hyperautomation with Generative AI. WHO THIS BOOK IS FOR This book is for professionals who are interested in automation and Generative AI. It covers the development and execution of diverse business processes, and is relevant to a wide range of roles, including digital transformation consultants, CxOs, technical architects, AI engineers, enterprise architects, RPA engineers, and automation engineers. TABLE OF CONTENTS Section I: Automation and Its Necessity 1. The Realism of Hyperautomation 2. Existence of Different Automations 3. Fundamentals of RPA Tools and Platforms 4. Amalgam of Hyperautomation and RPA Section II : Evolution of Automation to Hyperautomation via RPA 5. Devising Hyperautomation Solutions 6. Amalgam of Hyperautomation and Artificial Intelligence 7. Bridging AI with Humans 8. Impact of Machine Learning with Hyperautomation 9. Operationalizing Hyperautomation 10. Successful Use Cases of Hyperautomation Section III: Emergence of Generative AI and Its Collaboration with Hyperautomation 11. Generative AI and Hyperautomation

Download or read book The Intelligence Revolution written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2020-08-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business.