Download or read book Chasing The Insights written by Vince Warnock and published by . This book was released on 2019-07-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".
Download or read book Chasing Stars written by Boris Groysberg and published by Princeton University Press. This book was released on 2012-03-25 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent. --Publisher's description.
Download or read book Chasing Arizona written by Ken Lamberton and published by University of Arizona Press. This book was released on 2015-02-19 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seemed like a simple plan—visit fifty-two places in fifty-two weeks. But for author Ken Lamberton, a forty-five-year veteran of life in the Sonoran Desert, the entertaining results were anything but easy. In Chasing Arizona, Lamberton takes readers on a yearlong, twenty-thousand-mile joyride across Arizona during its centennial, racking up more than two hundred points of interest along the way. Lamberton chases the four corners of Arizona, attempts every county, every reservation, and every national monument and state park, from the smallest community to the largest city. He drives his Kia Rio through the longest tunnels and across the highest suspension bridges, hikes the hottest deserts, and climbs the tallest mountain, all while visiting the people, places, and treasures that make Arizona great. In the vivid, lyrical, often humorous prose the author is known for, each destination weaves together stories of history, nature, and people, along with entertaining side adventures and excursions. Maps and forty-four of the author’s detailed pencil drawings illustrate the journey. Chasing Arizona is unlike any book of its kind. It is an adventure story, a tale of Arizona, a road-warrior narrative. It is a quest to see and experience as much of Arizona as possible. Through intimate portrayals of people and place, readers deeply experience the Grand Canyon State and at the same time celebrate what makes Arizona a wonderful place to visit and live.
Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Download or read book The Sales Game Changer written by Rob Cornilles and published by . This book was released on 2021-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN FULL COLOR! Expanded content with over 50 new images! If everyone sells at one time or another--a job interview, a courtship, a negotiation, a heated family discussion--why do so many people struggle to sell effectively? And why is it so hard to find salespeople we like? This book is the result of the author's decades of experience successfully teaching salespeople (anyone who influences, persuades, educates, motivates, or inspires) around the world how others want to be sold. By using the techniques and approaches in The Sales Game Changer, we can transform the way we influence, persuade, and motivate. We can become a sales game changer--getting buyers the results they want every time, regardless of our product or service. And in the end, we become the salesperson they love.
Download or read book Chasing Slow written by Erin Loechner and published by HarperChristian + ORM. This book was released on 2017-01-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chasing Slow models HGTV star Erin Loechner's journey to help you break out of the faster-better-stronger trap and make small changes to refresh your perspective, renew your priorities, and shift your focus to what matters most. You're here, but you want to be there. So you spend your life narrowing this divide, and you call this your race, your journey, your path. You live your days tightening your boot straps, wiping the sweat from your brow, chasing undiscovered happiness just around the bend. And on and on you run. Viral sensation and HGTV.com star Erin Loechner knows about the chase. Before turning 30, she'd earned the title "The Nicest Girl Online" as she was praised for her authentic voice and effortless style. Her HGTV web show garnered over one million fans worldwide, and her client list includes Walt Disney World, IKEA, Martha Stewart and Home Depot. The New York Times applauded her, her friends and church admired her, and her husband and baby adored her. She had arrived at the ultimate destination. So why did she feel so lost? Through a series of steep climbs--her husband's brain tumor, bankruptcy, family loss, and public criticism--Erin learns just how much strength it takes to surrender it all, and to veer right into grace. In Chasing Slow, Erin upgrades her life through downsizing--her stuff, her obligations, her fears, her personal metric of "perfect." And ultimately, her invitation becomes yours: to turn away from the fast and frenzy, and find freedom in a new-fashioned lifestyle defined by grace. Life's answers are not always hidden where they seem. It's time to venture off the beaten path to see that we’ve already been given everything we need. We've already arrived. You see? You'll see.
Download or read book Chasing Perfection written by Andy Glockner and published by Da Capo Press. This book was released on 2016-03-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chasing Perfection goes behind the scenes of the multi-million dollar, high-stakes world of basketball player development, research and analysis, and the often secretive, cutting-edge methods that NBA franchises use to turn less-expensive, supporting players into vital parts of championship teams. NBA superstars push as close to perfection as we're likely to see, but they are few and far between. The farther you get from the league's top echelon of talent, the more it's up to the players—and their teams—to develop and utilize their strengths while diminishing and masking their weaknesses as much as possible. There are no perfect basketball players, but there are plenty of perfected ones, who start with a basis of skill and physical ability and then are refined further and further in order to move closer and closer to their absolute potential. In Chasing Perfection, national sportswriter Andy Glockner reveals that, though the concept of player improvement is as old as basketball itself, the current era of Big Data analytics in the NBA is transforming that process more quickly and aggressively than anything we have seen before. Players are learning more and more about themselves through video and data visualization, seeing how things like diet and sleep can impact their performance, and learning how having healthy joints and role-specific workout plans are lengthening and improving their careers. Teams are internalizing the same lessons, as well as figuring out how to better implement optimal on-court strategies, how to refine their approaches to player acquisition and how to gauge the varying values and success rates of different, crucial team-building strategies. It's an absolutely fascinating time to be a fan, as the marriage of basketball and technology is bringing two of our most popular and competitive worlds together in compelling fashion. Using the 2014–15 NBA season as a prism to explore this mesh of sport and science, Glockner offers detailed perspective from NBA players, coaches, team management, and media, offering a comprehensive insider's view of how analytics are shaping the basketball we watch, and how those who are lagging behind in the technology race already are feeling the competitive hit.
Download or read book Chasing the Light written by Oliver Stone and published by HMH Books For Young Readers. This book was released on 2020 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate memoir by the controversial and outspoken Oscar-winning director and screenwriter about his complicated New York childhood, volunteering for combat, and his struggles and triumphs making such films as Platoon, Midnight Express, and Scarface. Before the international success of Platoon in 1986, Oliver Stone had been wounded as an infantryman in Vietnam, and spent years writing unproduced scripts while driving taxis in New York, finally venturing westward to Los Angeles and a new life. Stone, now 73, recounts those formative years with in-the-moment details of the high and low moments: We see meetings with Al Pacino over Stone's scripts for Scarface, Platoon, and Born on the Fourth of July; the harrowing demon of cocaine addiction following the failure of his first feature, The Hand (starring Michael Caine); his risky on-the-ground research of Miami drug cartels for Scarface; his stormy relationship with The Deer Hunter director Michael Cimino; the breathless hustles to finance the acclaimed and divisive Salvador; and tensions behind the scenes of his first Academy Award-winning film, Midnight Express. Chasing the Light is a true insider's look at Hollywood's years of upheaval in the 1970s and '80s.
Download or read book Chasing the Perfect written by Natalia Ilyin and published by . This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: By Natalia Ilyin. Foreword by Susan S. Szenasy.
Download or read book Chasing the Dragon written by Jackie Pullinger and published by Hodder & Stoughton. This book was released on 2012-01-19 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until it was pulled down, the Walled City was Hong Kong's most foreboding territory. It was a lawless place, dominated by the Triads, and which the police hesitated to enter. Strangers were unwelcome. Drug smuggling and heroin addiction flourished, as did prostitution and pornography, extortion and fear. When Jackie Pullinger set sail from England in 1966 she had no idea that God was calling her to the Walled City. Yet, as she spoke of Jesus Christ, brutal Triad gangsters were converted, prostitutes quit, and Jackie discovered a new treatment for drug addiction: baptism in the Holy Spirit.
Download or read book Chasing the Light written by Ibarionex Perello and published by Pearson Education. This book was released on 2011-03-28 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Light. It's the most transformative tool at any photographer’s disposal. Whether the lens is turned to people, wildlife, or landscape, the creative use of light is often the difference between a snapshot and a powerful photograph. In Chasing the Light: Improving Your Photography with Available Light, renowned photographer, writer, and educator Ibarionex Perello shares his unique insights for partnering with natural light to create evocative digital images. He brings his palpable passion and personal approach rooted in decades of experience, and reveals his honed techniques for controlling focus, exposure, white balance, and sharpness to create beautiful and impactful photographs. In an industry so obsessed with gear, this book bridges the gap between the technical and the creative and returns to a personal, inspirational narrative about perceiving and photographing light. This book will enlighten photographers of all levels about • the elements of exposure, metering, and ISO • light’s impact on color and controlling color balance • combining brightness, contrast, saturation, sharpness, and pattern enhancing portraits with available lighting • direction and quality of sunlight and shooting in rural and urban landscapes • the power of light in black and white
Download or read book Chasing Space written by Leland Melvin and published by HarperCollins. This book was released on 2017-05-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory and moving memoir, a former NASA astronaut and NFL wide receiver shares his personal journey from the gridiron to the stars, examining the intersecting roles of community, perseverance and grace that align to create the opportunities for success. Leland Melvin is the only person in human history to catch a pass in the National Football League and in space. Though his path to the heavens was riddled with setbacks and injury, Leland persevered to reach the stars. While training with NASA, Melvin suffered a severe injury that left him deaf. Leland was relegated to earthbound assignments, but chose to remain and support his astronaut family. His loyalty paid off. Recovering partial hearing, he earned his eligibility for space travel. He served as mission specialist for two flights aboard the shuttle Atlantis, working on the International Space Station. In this uplifting memoir, the former NASA astronaut and professional athlete offers an examination of the intersecting role of community, determination, and grace that align to shape our opportunities and outcomes. Chasing Space is not the story of one man, but the story of many men, women, scientists, and mentors who helped him defy the odds and live out an uncommon destiny. As a chemist, athlete, engineer and space traveler, Leland’s life story is a study in the science of achievement. His personal insights illuminate how grit and grace, are the keys to overcoming adversity and rising to success.
Download or read book Chasing Excellence written by Ben Bergeron and published by Ben Bergeron, LLC. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ben's ability to develop mental toughness and the approach he shares in Chasing Excellence is a game changer for athletes in any sport." --Javier Vazquez, Major League Baseball All-Star "This book will do for you what Ben has done for me--take you to the next level and show you how to be the best. His insights on the mental game are second to none. You will feel prepared for anything." --Bethany Hart-Gerry, US Olympic Bobsled Team CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games(R) as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs--anyone who's willing to commit totally to becoming better than the best. By Chasing Excellence, you'll discover how extraordinary it's possible for you to be.
Download or read book Chasing Perfect written by Bob Hurley and published by Random House Digital, Inc.. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The famed basketball coach of St. Anthony's High School in Jersey City traces his decades-long career, citing his championship coaching strategies and memorable players from the team's seven undefeated seasons.
Download or read book Madly Chasing Peace written by Dina Proctor and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the 3x3 meditation technique that can turn your life around in this “raw, compelling and deeply inspiring” self-help memoir (Jack Canfield, coauthor of Chicken Soup for the Soul). Many know that thoughts and emotions affect the physical body—but how can you use this knowledge most effectively? Dina Proctor developed the 3x3 meditation technique during her own struggle with suicidal depression and addiction. As a certified life coach, she shares it with her clients. Now, she shares it with readers everywhere. In this book, Proctor recounts her raw, real experience and the 3x3 meditation technique that has been the key to her physical, mental, and emotional healing—leading to better regulation of blood sugar and cholesterol, weight loss, and even improved relationships. The key is not spending hours on end in meditation or visualization practice, but to engage multiple times per day in shorter bursts, to consistently interrupt old thought patterns and negative thinking. If you can spare nine minutes a day, you too can experience its powerful benefits—and in addition to the author’s riveting story of recovery, Madly Chasing Peace provides concrete steps to get you started.
Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Download or read book Chasing the Bright Side written by Jess Ekstrom and published by Thomas Nelson. This book was released on 2019-11-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: One flicker of hope. That’s all it takes to catapult yourself into the life you’ve always imagined. Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it. In Chasing the Bright Side, Jess Ekstrom shares her own inspirational story of how optimism helped her overcome multiple challenges, and the dynamic ways her mind-set propelled her as a young entrepreneur, international speaker, and philanthropist. Do you have dreams for yourself and the world that are tucked away in your box of somedays? What would happen if today was the day you opened the box? And what if that box was the key to a better tomorrow? Jess’s journey will inspire you embrace the power of optimism in your own life, and help you reimagine your purpose so you create good in the world while fulfilling your own dreams—right where you are.
