Download or read book Charm your Clients Neuromarketing for Vets written by Miguel Ángel Valera Arnanz and published by Grupo Asís Biomedia S.L.. This book was released on 2021-06-24T00:00:00+02:00 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Download or read book Stress Compassion Fatigue and Burnout Handling in Veterinary Practice written by Inmaculada Pérez Madrigal and published by Grupo Asís Biomedia S.L.. This book was released on 2021-07-08T00:00:00+02:00 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession. It is vital for their emotional health that they know about these syndromes and the importance of seeking help early on. The up-to-date compilation of studies gives a clinical and human vision of these challenges based on the authors’ experience.
Download or read book Color Atlas of Canine and Feline Ophthalmology E Book written by Joan Dziezyc and published by Elsevier Health Sciences. This book was released on 2004-08-09 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ophthalmology relies heavily on the practitioner's ability to visually recognize ocular features and abnormalities. This atlas contains hundreds of full-color pictures of normal and diseased eyes and related structures of dogs and cats as they might be seen during an ocular examination to facilitate visual recognition of problems for accurate diagnosis and treatment. - Features over 800 vivid full-color illustrations that aid in the recognition of structures and lesions. - Works as a wonderful companion piece to Slatter: Fundamentals of Veterinary Ophthalmology - Contains pictures of both normal and diseased eyes and related structures of dogs and cats to aid in the identification and diagnosis of conditions encountered during ocular examination - Features a consistent, systematic organization from anterior to posterior, including the orbit, in an easy-to-use format
Download or read book Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Download or read book The Business Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Download or read book Market led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2002 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
Download or read book Cosmetic Formulation written by Heather A.E. Benson and published by CRC Press. This book was released on 2019-04-05 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetics are the most widely applied products to the skin and include creams, lotions, gels and sprays. Their formulation, design and manufacturing ranges from large cosmetic houses to small private companies. This book covers the current science in the formulations of cosmetics applied to the skin. It includes basic formulation, skin science, advanced formulation, and cosmetic product development, including both descriptive and mechanistic content with an emphasis on practical aspects. Key Features: Covers cosmetic products/formulation from theory to practice Includes case studies to illustrate real-life formulation development and problem solving Offers a practical, user-friendly approach, relying on the work of recognized experts in the field Provides insights into the future directions in cosmetic product development Presents basic formulation, skin science, advanced formulation and cosmetic product development
Download or read book The Candidate s 7 Deadly Sins written by Dr Peter a Wish and published by Lioncrest Publishing. This book was released on 2020-03-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved. In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid--being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant--and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds--they win elections.
Download or read book The Gendered Brain written by Gina Rippon and published by Vintage Books. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barbie or Lego? Reading maps or reading emotions? Do you have a female brain or a male brain? Or is that the wrong question? On a daily basis we face deeply ingrained beliefs that our sex determines our skills and preferences, from toys and colours to career choice and salaries. But what does this mean for our thoughts, decisions and behaviour? Using the latest cutting-edge neuroscience, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. Rigorous, timely and liberating, The Gendered Brainhas huge repercussions for women and men, for parents and children, and for how we identify ourselves. 'Highly accessible... Revolutionary to a glorious degree' Observer
Download or read book Persuade written by Bob Hayward, Hayward and published by . This book was released on 2018-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would you want to persuade anyone about anything?* Do you lead, manage or supervise others?* Do you find suppliers, sub-contractors, or colleagues challenging?* Do you want to increase sales from your advertising or marketing?* Do you find getting your ideas across effectively in meetings difficult?Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.5 Reasons why you have to buy this book...5. Teaches strategies to significantly increase your persuasiveness.4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others.3. Explores useful theories that have been applied by successful leaders.2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support.1. This book will significantly improve your chances of success both professionally and personally.
Download or read book The Musician s Mind written by Lynn Helding and published by Rowman & Littlefield. This book was released on 2020-02-05 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental wellbeing and cognitive abilities. She addresses common brain myths, motor learning research and the concept of deliberate practice, the values of instructional feedback, technology’s role in attention disorders, the challenges of parenting young musicians, performance anxiety and its solutions, and the emerging importance of music as a social justice issue. More than an exploration of the brain, The Musician’s Mind is an inspiring call for artists to promote the cultivation of emotion and empathy as cornerstones of a civilized society. No matter your instrument or level of musical ability, this book will reveal to you a new dynamic appreciation for the mind’s creative power.
Download or read book Orchestrating Public Opinion written by Paul Christiansen and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
Download or read book Blackwell s Five Minute Veterinary Consult Clinical Companion written by Lynn Hovda and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blackwell's Five-Minute Veterinary Consult Clinical Companion: Small Animal Toxicology, Second Edition puts all the information needed to rapidly and accurately manage poisonings in small animal patients at the clinician's fingertips. Provides concise, bulleted information focused on the most important facts needed when treating a poisoned cat or dog Carefully organized for ease of use in an emergency, with important toxicants arranged alphabetically within categories Details clinically relevant information on the most common toxicants encountered by small animals Presents a wealth of color photographs to aid in plant identification Includes 14 new topics to this edition covering cyclosporine A, sleep aids, tacrolimus, bath salts, synthetic marijuana, poisonous lizards, imidacloprid, spring bulbs, and sodium monofluoroacetate
Download or read book Equine Emergency and Critical Care Medicine written by Louise Southwood and published by CRC Press. This book was released on 2014-10-24 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early recognition of problems by owners, appropriate first aid, and timely referral by field veterinarians improves the survival chance of horses requiring emergency management and critical care. With a view towards improving patient outcome, this text is written by a team of enthusiastic equine specialists who explore a host of conditions that the equine veterinarian will encounter. For each disease or condition, the book includes an overview, key points, etiology/pathogenesis, clinical features, differential diagnosis, diagnosis, and management/treatment. It also provides step-by-step instructions on frequently performed procedures when managing the emergency/critical care patient. The text features a concise, bullet-point style to facili
Download or read book Leadership in Veterinary Medicine written by Clive Elwood and published by John Wiley & Sons. This book was released on 2021-12-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEADERSHIP IN VETERINARY MEDICINE Leadership in Veterinary Medicine provides both theoretical and practical information for veterinary professionals who are contemplating leadership or currently facing day-to-day leadership challenges. This much-needed book introduces and explores key leadership concepts in the veterinary context whilst encouraging self-reflection through real-world scenarios. Each chapter outlines a particular leadership concept or issue and includes a topic summary, discussion questions, full references and further reading suggestions. This thought-provoking text: Explores the principal areas of leadership for both veterinary professionals and for those leading veterinary professionals Discusses various leadership styles, competencies, behaviours and perspectives Addresses topics such as leadership assessment, organisational dynamics, interpersonal communication, remote and virtual leadership, and collaboration skills Assists readers in developing strategy, leading change, creating effective teams and improving staff engagement Includes practical cases and examples highlighting challenges in veterinary leadership Leadership in Veterinary Medicine is a must-read for all veterinary professionals in leadership posts, for those aspiring to be leaders and for instructors in veterinary schools and veterinary nursing training organisations.
Download or read book Sex and Drugs Before Rock n Roll written by Benjamin Roberts and published by Amsterdam University Press. This book was released on 2012 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex and Drugs Before the Rock ’n’ Rollis a fascinating volume that presents an engaging overview of what it was like to be young and male in the Dutch Golden Age. Here, well-known cohorts of Rembrandt are examined for the ways in which they expressed themselves by defying conservative values and norms. This study reveals how these young men rebelled, breaking from previous generations: letting their hair grow long, wearing colorful clothing, drinking excessively, challenging city guards, being promiscuous, smoking, and singing lewd songs. Cogently argued, this study paints a compelling portrait of the youth culture of the Dutch Golden Age, at a time when the rising popularity of print made dissemination of new cultural ideas possible, while rising incomes and liberal attitudes created a generation of men behaving badly.
Download or read book Monkeyluv written by Robert M. Sapolsky and published by Simon and Schuster. This book was released on 2006-10-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of original essays by a leading neurobiologist and primatologist share the author's insights into behavioral biology, including discussion of the physiology of genes and the factors that shape human social interaction.
