Download or read book Charles Austin Bates Criticisms written by Charles Austin Bates and published by . This book was released on 1897 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing communications written by and published by . This book was released on 1898 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Style written by Rob Schorman and published by University of Pennsylvania Press. This book was released on 2003-06-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Download or read book The Origins of Graphic Design in America 1870 1920 written by Burton Raffel and published by Yale University Press. This book was released on 1997-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Download or read book Sales Management written by and published by . This book was released on 1928 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade written by and published by . This book was released on 1904 with total page 1524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Jewelers Circular and Horological Review written by and published by . This book was released on 1894 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Academy and Literature written by Charles Edward Cutts Birch Appleton and published by . This book was released on 1896 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fame written by and published by . This book was released on 1900 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Little Magazines of the Fin de Siecle written by Kirsten MacLeod and published by University of Toronto Press. This book was released on 2018-03-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form – the little magazine – and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod’s detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine’s position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod’s study challenges conventional understandings of the little magazine as a genre and emphasizes the power of “little” media in a mass-market context.
Download or read book The Commercialization of News in the Nineteenth Century written by Gerald J. Baldasty and published by Univ of Wisconsin Press. This book was released on 1992-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century. Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues. Newspapers started out as highly partisan adjuncts of political parties. As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women. The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period. He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.
Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book The Southeastern Reporter written by and published by . This book was released on 1907 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tercentenary Handlist of English Welsh Newspapers Magazines Reviews written by Roland Austin and published by London : Dawsons of Pall Mall. This book was released on 1920 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink written by and published by . This book was released on 1899 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trow s formerly Wilson s Business Directory of the Boroughs of Manhattan and the Bronx City of New York written by and published by . This book was released on 1898 with total page 1456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
