Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Download or read book The Economic Valuation of Green Electricity written by Simona Bigerna and published by Springer. This book was released on 2018-12-12 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to analyze the relationship between renewable energy sources and citizens, focusing both on demand and supply. Today, the consequences regarding the use of fossil energy are seen from a different perspective because the issues related to climate change are evident worldwide. Thus, climate change and resource depletion are real problems to be addressed for the welfare of society. Renewable energy sources (RES) are essential to reduce polluting emissions, but they can produce a range of environmental effects which might be detrimental to human activities as attested by the several types of the Nimby effect (“Not In My Back Yard”). This is because infrastructure siting usually offers different pros and cons to stakeholders and the local populations affected. Nevertheless empirical evidence shows that in many countries, society is willing to pay a significant amount to facilitate adoption of renewable technologies. With RES, citizens are called on to play a dual role – not only that of end consumers but often also stakeholders in the local production process. In this book we try to deal with this dual role played by the citizens to evaluate the actual public acceptance of RES. We address a specific and important area of the economic analysis: willingness to pay (WTP) and willingness to accept (WTA). The research evaluates the attitude of citizens towards the end use of green energy by investigating the likelihood of acceptance of a new infrastructures related to RES production. The book, therefore, is not about how to reconcile consumers and citizens, rather it explores the main determinants of peoples' behavior for a better understanding of this phenomenon.​

Download or read book Willingness to Pay Framework written by Dalia Štreimikienė and published by CRC Press. This book was released on 2021-08-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to develop a framework for the assessment of population ‘preferences in climate change mitigation policies by applying a Willingness to Pay (WTP) approach and presents the results from several case studies in Lithuania on renewable energy generation and renovation in different households. These analyses of climate change mitigation policies and measures, based on the assessment of their effectiveness, provide recommendations for developing innovative measures in other countries. Since public preferences are variable, climate change mitigation policies can change these preferences and allow to form new ones. Features: Analyses social benefits of climate change mitigation measures and their integration methods based on assessment of public preferences. Presents several practical case studies on energy needs where the Willingness to Pay framework was applied. Discusses climate change mitigation barriers in energy sector and the effectiveness of climate change mitigation policies to overcome them. Provides a novel approach for climate change mitigation policies development in households. Includes useful information for evaluating and planning policies related to renewable energy investment. This book is a useful reference for those in the academic, research, and business communities, policy makers, graduate students, and professionals involved with climate change mitigation projects.

Download or read book Developments in Information Knowledge Management for Business Applications written by Natalia Kryvinska and published by Springer Nature. This book was released on 2021-06-28 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical knowledge on different aspects of information and knowledge management in businesses. For enterprises/businesses those intend to remain prosperous and prolific, it is critically important to share best practices, ensure efficient information flow across company, capturing shared knowledge centrally, and communicate compliance rules, i.e. managing competently information in general. It enables faster and better decisions by helping employees’ to build a strong expertise and by avoiding duplicated projects. Thus, the second volume of this series subline continues to explore different aspects of information and knowledge handling as well as doing business with information. We survey further the key aspects of managerial implications of the informational business. The novel methodologies and practices for the business information processing as well as application of mathematical models to the business analytics and efficient management are examined.

Download or read book Web Based Green Products Life Cycle Management Systems Reverse Supply Chain Utilization written by Wang, Hsiao-Fan and published by IGI Global. This book was released on 2008-12-31 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a review of current and potential research in green management and control.

Download or read book Sustainable Consumer Behavior written by Gerrit Antonides and published by MDPI. This book was released on 2018-07-06 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability

Download or read book Energy Branding written by Friðrik Larsen and published by Springer. This book was released on 2017-06-10 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

Download or read book Renewable and Alternative Energy Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-10-19 with total page 2040 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the human population expands and natural resources become depleted, it becomes necessary to explore other sources for energy consumption and usage. Renewable and Alternative Energy: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of emerging perspectives and innovations for alternative energy sources. Highlighting relevant concepts on energy efficiency, current technologies, and ongoing industry trends, this is an ideal reference source for academics, practitioners, professionals, and upper-level students interested in the latest research on renewable energy.

Download or read book Electricity from Renewable Resources written by National Research Council and published by National Academies Press. This book was released on 2010-04-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A component in the America's Energy Future study, Electricity from Renewable Resources examines the technical potential for electric power generation with alternative sources such as wind, solar-photovoltaic, geothermal, solar-thermal, hydroelectric, and other renewable sources. The book focuses on those renewable sources that show the most promise for initial commercial deployment within 10 years and will lead to a substantial impact on the U.S. energy system. A quantitative characterization of technologies, this book lays out expectations of costs, performance, and impacts, as well as barriers and research and development needs. In addition to a principal focus on renewable energy technologies for power generation, the book addresses the challenges of incorporating such technologies into the power grid, as well as potential improvements in the national electricity grid that could enable better and more extensive utilization of wind, solar-thermal, solar photovoltaics, and other renewable technologies.

Download or read book Technology Management for Sustainable Production and Logistics written by Paulina Golińska and published by Springer. This book was released on 2015-01-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative technologies provide opportunities for making manufacturing and logistics operations cleaner and more resource-efficient. New technologies focus on lifecycle engineering and lifecycle management. This book will be valuable to both academics and practitioners who wish to deepen their knowledge of technology management. The book will cover technical, organizational, financial and social issues connected to the implementation of more sustainable technologies.

Download or read book Sustainable Investing written by Cary Krosinsky and published by Earthscan. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Investing is fast becoming the smart way of generating long-term returns. With conventional investors now scrambling to factor in issues such as climate change, this book captures a turning point in the evolution of global finance. Bringing together leading practitioners of Sustainable Investing from across the globe, this book charts how this agenda has evolved, what impact it has today, and what prospects are emerging for the years ahead. Sustainable Investing has already been outperforming the mainstream, and concerned investors need to know how best to position themselves for potentially radical market change.

Download or read book Eco Innovations in Emerging Markets written by Pável Reyes-Mercado and published by Springer. This book was released on 2016-05-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

Download or read book Mission Zero written by Chris Skidmore and published by Biteback Publishing. This book was released on 2023-11-28 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mission Zero is a landmark independent report into the delivery of the UK's commitment to net zero carbon dioxide emissions by 2050. Chaired by Chris Skidmore, the UK's former Energy Minister who was responsible for signing net zero into law, its conclusions set out, for the very first time, a new economic narrative for climate policy, demonstrating the vast financial opportunity that net zero can deliver. This timely and crucial report acts as a template for how all countries can map out future challenges and opportunities and, above all, deliver their own pathway to net zero while also creating new jobs, industries and investment for the future. Commissioned by the UK's Prime Minister in September 2022, Mission Zero is the largest engagement exercise on net zero conducted to date and has been widely recognised as the most informative and detailed document on the topic, covering every sector and aspect of society. This important book is a vital piece of work and an indispensable must-read for anyone interested in energy, climate and sustainability policy.

Download or read book Energy Economics written by Peter M. Schwarz and published by Routledge. This book was released on 2017-08-14 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: With interest in topics such as climate change, energy security, and alternative energy sources being at an all-time high, the effects of today's decisions now rest on the shoulders of future generations. There are no easy answers to our energy issues, so costs and benefits must be considered when evaluating all energy alternatives; alongside that, prices must be right and need to reflect the full social costs to society of a given source of energy. Energy Economics outlines the fundamental issues and possible solutions to the challenges of energy production and use, and presents a framework for energy decisions based upon sound economic analysis. It considers market forces and policy goals, including economic prosperity, environmental protection, and other considerations that affect societal well-being. This book focuses on both energy choices and the impact of these choices on market performance, environmental conditions, and sustainability. The initial section covers the fundamental economic concepts for analyzing energy markets. Following this, a detailed analysis of established energy sources, specifically fossil fuels and nuclear energy, leads into consideration of energy alternatives such as renewable energy and next-generation alternatives. Electricity production and regulatory trends are covered in depth. The final section considers policy: environmental considerations, sustainability, and energy security. The concluding chapter is a comprehensive vision for our energy future. Drawing on current energy headlines, perspectives familiar from the popular press, and views outside economics, this text sharpens students' ability to understand, evaluate, and critique policy using appropriate economic analysis. The text builds a foundation that culminates in a view of a comprehensive energy policy that improves upon the vacillations of past decades.

Download or read book Green Energy and Efficiency written by Alberto Ansuategi and published by Springer. This book was released on 2014-11-05 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the major issues associated with green energy and energy efficiency, this book examines the economics of energy from the theoretical as well as applied perspectives. It makes a valuable contribution to existing discussion around environment and climate change issues, and provides an analysis of the socioeconomic and policy-oriented aspects of this topic. Each chapter is self-contained and tackles the fundamental issues and latest developments of a particular sub-topic. Combining rigour and accessibility, this book allows non-specialized readers to understand the complexity of the topic, and to likewise access the most relevant and up-to-date literature. It simultaneously enables more specialized readers to broaden their understanding of complex energy topics and it provides a comprehensive overview of the cutting-edge developments of the issues covered by the book. This book covers important themes including regulation for green energy, the promotion of green energy and efficiency, the challenges and options of renewable energy, and efficiency in economic sectors. It is intended for researchers and postgraduates with an interest in energy, climate change and environmental economics, and also policymakers and energy companies.

Download or read book Applications of Simulation Methods in Environmental and Resource Economics written by Riccardo Scarpa and published by Springer Science & Business Media. This book was released on 2005-08-12 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulation methods are revolutionizing the practice of applied economic analysis. In this book, leading researchers from around the world discuss interpretation issues, similarities and differences across alternative models, and propose practical solutions for the choice of the model and programming. Case studies show the practical use and the results brought forth by the different methods.

Download or read book Comparative Environmental Economic Assessment written by R. J. G. M. Florax and published by Edward Elgar Publishing. This book was released on 2002-09-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, economists have increasingly recognized the role of meta-analysis and value transfer in synthesizing knowledge and efficiently exploiting the existing pool of knowledge. Comparative Environmental Economic Assessment explores the potential significance of using these techniques, particularly in environmental economics. Both meta-analysis and value transfer constitute major research tools which efficiently use knowledge previously acquired from other studies. The book focuses on the potential role and usefulness of these tools in environmental economic research, and goes on to address their validity, relevance and applicability. A future agenda for research is also illustrated.