Download or read book Celebrity Sells written by Hamish Pringle and published by John Wiley & Sons. This book was released on 2004-06-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Download or read book Celebrity Sells written by Hamish Pringle and published by John Wiley & Sons. This book was released on 2004-05-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Download or read book Hawking Hawking written by Charles Seife and published by . This book was released on 2021-04-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Stephen Hawking became the most brilliant man alive When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. Confined to a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him-and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.
Download or read book Celebrity Sell written by Ad Museum and published by Prion Books. This book was released on 2001 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
Download or read book Celebrity and the Media written by Sean Redmond and published by Bloomsbury Publishing. This book was released on 2013-11-26 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging introduction to the key terms, concepts, dilemmas and issues that are central to the study and critical understanding of celebrity, exploring the impacts of celebrity culture on the modern media and examining the influence that celebrity has on the way people place themselves in the modern world.
Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield. This book was released on 2020-10-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Download or read book Advertising Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1920 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Star Struck written by Sam Riley and published by Bloomsbury Publishing USA. This book was released on 2009-12-09 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This balanced examination looks at America's pervasive celebrity culture, concentrating on the period from 1950 to the present day. Star Struck: An Encyclopedia of Celebrity Culture is neither a stern critic nor an apologist for celebrity infatuation, a phenomenon that sometimes supplants more weighty matters yet constitutes one of our nation's biggest exports. This encyclopedia covers American celebrity culture from 1950 to 2008, examining its various aspects—and its impact—through 86 entries by 30 expert contributors. Demonstrating that all celebrities are famous, but not all famous people are celebrities, the book cuts across the various entertainment medias and their legions of individual "stars." It looks at sports celebrities and examines the role of celebrity in more serious pursuits and institutions such as the news media, corporations, politics, the arts, medicine, and the law. Also included are entries devoted to such topics as paranoia and celebrity, one-name celebrities, celebrity nicknames, family unit celebrity, sidekick celebrities, and even criminal celebrities.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Cross Cultural Marketing written by Dawn Burton and published by Routledge. This book was released on 2008-11-21 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
Download or read book Ladies Pages written by Noliwe M. Rooks and published by Rutgers University Press. This book was released on 2004 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noliwe M. Rooks's Ladies' Pages sheds light on the most influential African American women's magazines--Ringwood's Afro-American Journal of Fashion, Half-Century Magazine for the Colored Homemaker, Tan Confessions, Essence, and O, the Oprah Magazine--and their little-known success in shaping the lives of black women. Ladies' Pages demonstrates how these rare and thought-provoking publications contributed to the development of African American culture and the ways in which they in turn reflect important historical changes in black communities.
Download or read book Dictionary of Media and Communication Studies written by James Watson and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive lexicon of all aspects of the study of interpersonal, group, mass communication and the world of internet communication.
Download or read book Industry Secrets written by Ashei Khan and published by . This book was released on 2021-02-13 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: So... What Is This Secret Strategy(And How Can You Use It To Become Famous!?!)Over the past decade we've dumping hundreds of thousands of dollars into building a PROMO machine... like the Major labels have. If your goal is to get fans and turn them into paying followers, that's what we do.Shortly after we launched 'THE COME UP" and went viral, I came up with this book, to show others how to go viral with the SAME strategy that we used to put our movie out!The Invisible MACHINE that I show you in this book uses the SAME strategy that we've been using with hundreds of artists and brands since then.This best selling book will give you access to the exact system we used to reach over 5 million people and you can use it on your brand to become the most powerful celebrity in your space!
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Download or read book New York Magazine written by and published by . This book was released on 1989-10-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
