Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing International Trade And Investment Casebook written by Debora L Spar and published by World Scientific Publishing Company. This book was released on 2003-07-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent./a

Download or read book Principles of Integrated Marketing Communications A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and published by Penerbit USM. This book was released on 2022-10-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Download or read book International Dispute Resolution written by Mary Ellen O'Connell and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century lawyers practice law in a global village. They represent clients in negotiations for oil concession leases. They attend international treaty negotiations on behalf of sovereign states and environmental NGOs. They act as mediators in international child custody disputes and arbitrators for title to artworks displaced in war. They search the world for the right forum to bring claims for human rights violations, piracy prosecutions, and intellectual property protection. The successful 21st century lawyer is prepared to practice international dispute resolution, and this book is designed to assist in that preparation. It is a comprehensive treatment of the full range of dispute resolution processes, including negotiation, mediation, inquiry, conciliation, arbitration, and adjudication. The second edition updates and expands the first edition. It includes additional materials on international commercial arbitration as well as recent decisions of the United States Supreme Court, the International Court of Justice and the International Centre for the Settlement of Investment Disputes. New problems have been added and reading lists have been revised. Despite the new additions, the book remains highly teachable in a two or three credit-hour format. The law book market has many titles on arbitration and transnational litigation. This is the only casebook, however, that introduces students to all of the dispute resolution mechanisms available internationally. Lawyers today need this information as much as they need the standard first year required course on civil procedure.

Download or read book Casebook of Organizational Behavior written by Andrew J. Dubrin and published by Elsevier. This book was released on 2013-09-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casebook of Organizational Behavior provides a panorama of absorbing, appropriately complex, modern cases from a diversity of work and organizations. The cases chosen are designed to illustrate a wide range of organizational behavior concepts and principles, those ordinarily described and discussed in any comprehensive textbook in organizational behavior. This book is organized into five parts encompassing 44 chapters. It rests upon a foundation of cases about human behavior in organizations drawn from a wide variety of settings. Cases in each chapter are chosen to illustrate concepts that fall under the particular chapter heading, but the classification is not rigid. Each case is accompanied by several questions designed to focus the student's attention upon some of the more important issues raised by the case. After a brief introduction to guidelines for case analysis, this book goes on focusing on individual cases, structured under the general topics of work motivation, the human element in decision making, stresses in managerial and professional life, and political maneuvering in organizations. The next two parts are devoted to cases of small-groups and organizational behavior. Emphasis in small groups is places upon cases that have the most relevance for knowledge workers, including managers, professionals, technical and sales personnel, while in organization behavior focuses on bringing about changes in organizations, yet many of these changes are initiated at the individual and small-group level. This book is of value to college and university undergraduate and masters level courses, and in programs of management development.

Download or read book Ethical Issues in International Biomedical Research written by James V. Lavery and published by . This book was released on 2007 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Issues in International Biomedical Research is the definitive book on the ethics of research involving human subjects in developing countries. Using 21 actual case studies, it covers the most controversial topics, including the ethics of placebo research in Africa, what benefits should be provided to the community after completion of a research trial, how to address conflicts between IRBs in developed and developing countries, and undue inducement of poor people in developing countries. Each case is accompanied by two expert commentaries, written by many of the worlds leading experts in bioethics as well as new voices with research experience in developing countries. No other volume has this scope. Students in bioethics, public and international health, and ethics will find this book particularly useful.

Download or read book A Casebook in Business Management Indonesian Traditional Herbal Industry written by Sinto Sunaryo and published by Penerbit Salemba. This book was released on 2023-09-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Casebook in Business Management: Indonesian Traditional Herbal Industry provides materials to support the application of case-based method in classes. It is applicable for undergraduate and master’s students focusing on management studies. The cases discuss myriads of topics that require in-depth analysis based on human resource management, strategic management, operations management, and financial management concepts. The cases are divided into several themes including organizational behavior, strategic management, supply chain management, financial management, quality management, and product diversification. To analyze the cases presented in this book, students may employ numerous tools such as Fishbone Diagram, SWOT Analysis, PEST Analysis, IFAS and EFAS Analysis, Porter’s Five Forces, and many others. There are eight cases in this book. The first case discusses the succession planning in herbal medicine (jamu) industry. The second case talks about the traditional cosmetics industry in Indonesia that uses one of the benefits of jamu for beauty purpose. The third case discusses the defensive strategy implemented by herbal medicine companies and several cases on strategies to manage and preserve herbal medicine (jamu) industry. The last case discusses the financial management of a herbal medicine (jamu) company. Book table of contents: Case 1 Succession Planning: How to Continue the Legacy of Traditional Herbal Medicine Industry in Indonesia Case 2 Traditional Cosmetics Industry in Indonesia: Using Jamu for Beauty Purposes Case 3 Assessing Defensive Strategy for Energy Drink Products during the Covid-19 Pandemic: Extra Joss and KukuBima Ener-G! Case 4 PT Industri Jamu dan Farmasi Sido Muncul Tbk: Herbal Industry for Health Case 5 Jamu with Medicinal Chemicals: Urgency of Supply Chain Integration Case 6 Jamu Diversification: Developing Jamu without Leaving Its History Case 7 The Dilemma of Indonesian Traditional Herbal Medicine Standardization Case 8 PT Industri Jamu dan Farmasi Sido Muncul Tbk: The Largest Herbal Company in Indonesia

Download or read book Casebook of Indigenous Business Practices in Africa written by Ogechi Adeola and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western and Southern Africa.

Download or read book Casebook on Contract Law written by Jill Poole and published by Oxford University Press. This book was released on 2016 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Casebook on Contract Law' provides students with a comprehensive selection of the cases most likely to be encountered on contract law courses and is specifically designed to meet their needs.

Download or read book International Cases in the Business of Sport written by Simon Chadwick and published by Taylor & Francis. This book was released on 2017-02-28 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Download or read book Canadian Marketing Casebook written by Margaret H. Cunningham and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 1999 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Global Human Resource Management Casebook written by Liza Castro Christiansen and published by Taylor & Francis. This book was released on 2023-09-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of The Global Human Resource Management Casebook provides a wide range of international teaching cases exploring contemporary human resource management (HRM) challenges. Each case focuses primarily on one country and illustrates a critical HRM issue confronting managers and HRM practitioners. This real-world application provides students of HRM with a unique opportunity to examine how key HRM theories and ideas translate into practice. The case studies emphasize the national and cultural contexts of HRM, providing readers with a global understanding of HRM practices like recruitment, reward systems, diversity, and inclusion, as well as recent developments including the impact of the COVID-19 pandemic, remote working, sustainability, and digital transformation. In this edition, the editors and authors have made significant updates to reflect recent developments in the field and cover a broader range of countries. The authors also delve into new industries including consulting, energy, healthcare, IT, and education. With 31 international cases followed by further reading and learning resources, this extensive collection is an invaluable resource for any student seeking to explore contemporary HRM on a global basis.

Download or read book Essentials of Marketing written by Dana-Nicoleta Lascu and published by Atomic Dog Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment, and offers compelling examples of business-to-business marketing principles, and examples of marketing through channel structures from the producer to the end consumer.

Download or read book Student Workbook to Accompany Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2012-11-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Download or read book Casebook on benefit and harm written by UNESCO and published by UNESCO. This book was released on 2011-12-30 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Casebook on Labour Law written by Ewan McGaughey and published by Bloomsbury Publishing. This book was released on 2018-11-29 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Casebook on Labour Law supports every university labour or employment law course in the UK, set within European Union and international law. It covers history and theory, contract and rights, participation, equality, and job security. It also has chapters on essential topics for modern labour policy: the right to vote for company boards, in work councils and pension funds, and laws to achieve full employment by ending underpaid underemployment. Each chapter summarises further reading from noteworthy books and journals, and follows a unified conceptual structure. This aims to transcend historic divisions between common law or statute, private or public, and national or international law. The book invites the reader to engage in the economic and social evidence about labour law's empirical consequences and political principles.