Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Download or read book Location Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Download or read book Andy Warhol written by Andy Warhol and published by . This book was released on 1997 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Modernity and the Classical Tradition written by Alan Colquhoun and published by MIT Press (MA). This book was released on 1991 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1960s, the rigor and conceptual clarity of Alan Colquhoun's criticism and theory have consistently stimulated debate and have served as an impetus for the pursuit of new directions in both theory and practice. This collection of essays displays Colquhoun's concern with developing a coherent discourse for the rampant pluralism that dominates contemporary architecture. Alan Colquhoun is a practicing architect and Professor of Architecture at Princeton University. His previous collection of essays received the 1985 Architectural Critics Award.

Download or read book The Contemporary Spanish Novel written by Samuel Amell and published by Greenwood. This book was released on 1996-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cites and annotates several hundred books and articles pubished on the contemporary Spanish novel.

Download or read book Space Reader written by Michael Hensel and published by Wiley. This book was released on 2009-05-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Space Reader provides a highly pertinent and contemporary understanding of space for a new generation of students and architects. It espouses a definition of space that is heterogeneous (an object or system consisting of a diverse range of different items). An example of heterogeneous space, for instance, is Manhattan where complex and multiple social and technological conditions are overlaid. (This is to be contrasted with highly centralised and ordered Modernist cities.) With the onset of globalisation and the Web, heterogeneneous space, with its emphasis on differentiation, is more relevant to the contemporary condition, which encourages the mixing of space, than a much more static conception of Modernist space. This book foregrounds spatial issues and the potential of heterogeneous space through a threefold strategy: 1) Its compilation of seminal essays on the discourse of heterogeneous space. These are to include previously published key texts by Reyner Banham, Andrew Benjamin, Robin Evans, Jeff Kipnis and Henri Lefebvre, as well as new texts by important contemporary commentators, such as Mark Cousins, Werner Durth and Anthony Vidler. 2) By commenting on these seminal texts and drawing links between them. 3) By distilling from the first two efforts a contemporary outlook on a discourse of heterogeneous space that is of future significance.

Download or read book Zero Frequency written by Mabel Katz and published by . This book was released on 2020-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a time when many people are feeling the weight of the world on their shoulders, in the form of global and personal stress--financial challenges, illness, loneliness, depression, and lack of purpose. "Zero Frequency", by Mabel Katz, is an illuminating book that offers all struggling citizens of this planet a path out of turmoil and towards a life of happiness, peace, and abundance. As a lifelong practitioner and leading authority on Ho'oponopono, the ancient Hawaiian art of problem-solving, Mabel Katz's new book presents wisdom in a more practical and modern way--one that simultaneously speaks to the mind and heart, while also cutting through many of the mind traps and illusions that prevent us from experiencing truth. In this book, you will come to understand that "Zero Frequency" is a direct pipeline back to who we are--to our true essence. "Zero Frequency" is also a suspension of mind and thought that would allow us to return to the fullness of the Present Moment. Mabel calls this a return to our natural state of Zero--the limitless state that comes when we live in the Now--present, conscious, free of judgment--allowing our hearts to open to the wisdom that already lives within each of us. This book will lay down a concrete path to help its readers wake up and realize their potential. It is a book that is written with the unwavering belief that the more we help (and heal) ourselves, the more we help (and heal) the planet. Living from who we are is at the core of "Zero Frequency", a combination of gratitude, letting go, and practicing peace. "Zero Frequency" is like returning to our childhood, and the joy and innocence we have lost as time and age have buried who we are. Rediscovering this part of ourselves--our true self--is the pathway back to opening our hearts to abundance, peace, and joy. It is where all the answers to life's problems will be found. It is the heart and soul of "Zero Frequency".--Publisher.

Download or read book God s Debris written by Scott Adams and published by Andrews McMeel Publishing. This book was released on 2004-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In God's Debris, best-selling author and creator of Dilbert Scott Adams fashioned a thought-provoking exploration of life's great mysteries (everything from quantum physics and God to psychic phenomena and dating) that quickly captured the attention and imaginations of readers everywhere. The intriguing story of a deliveryman who meets the world's smartest person and learns the secret of reality is threaded with a variety of hypnosis techniques that Adams, a certified hypnotist, used to induce a feeling of euphoric enlightenment in readers to mirror the main character's feelings as he discovers the true nature of the universe.Launched to coincide with the hardcover publication of its sequel, The Religion War (see opposite page), this first paperback edition of God's Debris will soon make the leap to a broader audience. As Adams designed it, the book will "make your brain spin around inside your skull" and drive readers toward The Religion War as they seek to confirm or deny the dizzying impressions and chaotic memories of reading God's Debris.The book provides one of the most compelling visions of reality ever experienced on the printed page. Along the way, readers will enjoy the Thought Experiment: Trying to discover what's wrong with the sage's explanation of reality. This is a book, as Adams says, to be shared and savored with smart friends.

Download or read book Koba the Dread written by Martin Amis and published by Vintage Canada. This book was released on 2010-08-13 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant weave of personal involvement, vivid biography and political insight, Koba the Dread is the successor to Martin Amis’s award-winning memoir, Experience. Koba the Dread captures the appeal of one of the most powerful belief systems of the 20th century — one that spread through the world, both captivating it and staining it red. It addresses itself to the central lacuna of 20th-century thought: the indulgence of Communism by the intellectuals of the West. In between the personal beginnings and the personal ending, Amis gives us perhaps the best one-hundred pages ever written about Stalin: Koba the Dread, Iosif the Terrible. The author’s father, Kingsley Amis, though later reactionary in tendency, was a “Comintern dogsbody” (as he would come to put it) from 1941 to 1956. His second-closest, and then his closest friend (after the death of the poet Philip Larkin), was Robert Conquest, our leading Sovietologist whose book of 1968, The Great Terror, was second only to Solzhenitsyn’s The Gulag Archipelago in undermining the USSR. The present memoir explores these connections. Stalin said that the death of one person was tragic, the death of a million a mere “statistic.” Koba the Dread, during whose course the author absorbs a particular, a familial death, is a rebuttal of Stalin’s aphorism.