Download or read book Small Business Profiles written by Suzanne M. Bourgoin and published by Gale Cengage. This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on how to start, finance, market, advertise a new business and how to navigate the licensing and insurance shoals -- from animal breeding to word processing services.

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Download or read book No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-01-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar

Download or read book The Dynamic Manager s Guide to Marketing Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.

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Download or read book The Almanac of American Employers The Only Guide to America s Hottest Fastest Growing Major Corporations written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-10 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to American employers. Includes hard-to-find information such as benefit plans, stock plans, salaries, hiring and recruiting plans, training and corporate culture, growth plans. Several indexes and tables, as well as a job market trends analysis and 7 Keys For Research for job openings. This massive reference book features our proprietary profiles of the 500 best, largest, and fastest-growing corporate employers in America--includes addresses, phone numbers, and Internet addresses.

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Download or read book A Random Walk Down Wall Street The Best Investment Guide That Money Can Buy Thirteenth written by Burton G. Malkiel and published by W. W. Norton & Company. This book was released on 2023-01-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the “few great investment books” (Andrew Tobias) ever written, with 2 million copies in print. In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel’s gimmick-free investment guide is more necessary than ever. Whether you’re considering your first 401k contribution or contemplating retirement, the fully updated, fiftieth anniversary edition of A Random Walk Down Wall Street remains the best investment guide money can buy. Drawing on his experience as an economist, financial adviser, and successful investor, Malkiel shows why an individual who saves consistently over time and buys a diversified set of index funds can achieve above-average investment results. He addresses current investment fads and critically analyzes cryptocurrencies, NFTs, and meme stocks. Malkiel reveals how to be a tax smart investor and how to make sense of recently popular investment management techniques, including factor investing, risk parity, and ESG portfolios. Investors of every age, experience level, and risk tolerance will find the step-by-step guidance they need to protect and grow their dollars.

Download or read book The Board of Directors and Audit Committee Guide to Fiduciary Responsibilities written by Sheila Moran and published by AMACOM. This book was released on 2013-07-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: You took the highly coveted position on the board or audit committee--now it’s time to figure out what you’re doing. And with SEC scrutiny at an all-time high, there is little room for growing pains. Boards and audit committees can now be held liable for acts of fraud and other corporate malfeasance even if they had no knowledge of wrongdoing in the organization.But relax! This comprehensive and practical guide greatly simplifies complex corporate governance standards, while mitigating the risks involved in the arduous work and increasing dramatically the positive effect over the enterprise that motivated you to take the position you did. Inside these essential pages, discover 10 crucial steps every governing body should take, including:• Cultivate independence • Build a balanced team • Address stakeholder concerns • Approach risk proactively • Spearhead fraud deterrence initiatives • And moreYou should be commended for taking on the duties you have, not intimidated. With this invaluable resource by your side, you can learn how best to satisfy the requirements of board service while also protecting yourself, the other board members, and the organization you have committed to lead to success.

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Download or read book Start Your Own Cleaning Service written by Jacquelyn Lynn and published by Entrepreneur Press. This book was released on 2014-04-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.

Download or read book Simple No Cost Marketing Solutions A Survival Guide for the Small Business Owner written by Robert Birmingham and published by Lulu.com. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Popular Mechanics written by and published by . This book was released on 1974-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.