Download or read book Careers in Internet Advertising and Marketing written by Jeanne Nagle and published by The Rosen Publishing Group, Inc. This book was released on 2013-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include Online Marketing Directors, who oversee all of a company's Internet-related marketing efforts; Online Copywriters, who write the creative and enticing text that appears on the Web; and Search Engine Marketers, who use their computer skills to drive traffic to a company's Web site. Also included in selected sidebar material is real-world advice from industry insiders. This title offers hard-to-find insight into careers in promoting products on the Internet, and is an invaluable resource for young people interested in both the Internet and advertising.
Download or read book Careers in Marketing written by Leslie Stair and published by McGraw Hill Professional. This book was released on 2008-04-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match
Download or read book Careers in Sales and Marketing written by Barbara Sheen and published by . This book was released on 2016 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales encompasses a large career field with diverse job activities. Comments from people in the industry, current statistics and forecasts, and realistic descriptions provide a useful look at marketing and sales jobs ranging from advertising account executives to internet marketing specialists.
Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.
Download or read book Opportunities in Marketing Careers written by Margery S. Steinberg and published by McGraw Hill Professional. This book was released on 1999 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for the latest information to open the door to the career of your dreams? "Opportunities in Marketing Careers" covers a range of jobs in this industry, from those that require high school and trade school to associate, four-year, and graduate degrees. You'll find up-to-date salary statistics, training requirements, as well as the lowdown on life on the job. This comprehensive, no-nonsense guide takes the stress out of launching a career that's both satisfying and financially rewarding.
Download or read book Using Computer Science in Marketing Careers written by Carla Mooney and published by The Rosen Publishing Group, Inc. This book was released on 2019-07-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.
Download or read book A Career as a Social Media Manager written by Jeff Mapua and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and r�sum� and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.
Download or read book STEAM Jobs in Marketing written by Curtis Ross and published by Carson-Dellosa Publishing. This book was released on 2016-08-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science, technology, engineering, art, and math each play an important role in the marketing industry. From analyzing consumer habits to designing advertising campaigns, the marketing business is an exciting place to put your skills to work. This title supports Common Core Standards for college and career readiness.
Download or read book Opportunities in Marketing Careers Rev Ed written by Margery Steinberg and published by McGraw Hill Professional. This book was released on 2005-09-22 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for the latest information to open the door to the career of your dreams? Opportunities in Marketing Careers covers a range of jobs in this industry, from those that require high school and trade school to associate, four-year, and graduate degrees. You'll find up-to-date salary statistics, training requirements, as well as the lowdown on life on the job. This comprehensive, no-nonsense guide takes the stress out of launching a career that's both satisfying and financially rewarding.
Download or read book Careers as a Marketing and Public Relations Specialist written by Daniel E. Harmon and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and PR professionals are trained to effectively communicate a seller's message to a buying public. These professionals work in community relations, public and media relations, government relations, investor relations, corporate communications, marketing communications, public affairs, advertising, writing, editing, training and teaching, photography and video production, graphic design, and human resources. This comprehensive volume presents young people with exciting, diverse career opportunities to consider. Marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies are just some of the topics covered in this all-inclusive career guide.
Download or read book Social Media written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in social media such as Computer and Video Game Designers, Graphics Programmers, Internet Marketing and Advertising Consultants, Search Engine Optimization Specialists, Software Application Developers, Webmasters, and more.
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Download or read book Careers in Focus written by Ferguson and published by Ferguson Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.
Download or read book Jab Jab Jab Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Media Career Guide written by Sherri Hope Culver and published by Macmillan. This book was released on 2011-05-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview: Targeted to today's media-savvy students, the Media Career Guide includes the latest information on using social media during a job search, as well as tips for navigating a rapidly changing digital media landscape. This essential manual includes an overview of today's employment opportunities and provides a comprehensive directory of media jobs. In addition, helpful guidelines walk readers through the entire job-search process, from researching a company to applying for jobs to displaying appropriate behavior in the workplace.
Download or read book Opportunities in Direct Marketing Careers written by Anne Basye and published by McGraw Hill Professional. This book was released on 2000 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering diverse professions from accounting to zookeeping, this is the world's most comprehensive career book series. Always growing and reflecting the times, the series encompasses traditional careers as well as those in newer areas such as laser technology, robotics, and holistic health care. Each book offers essential information for job seekers on getting started, obtaining training, education, advancement, salaries, job responsibilities -- and more. Canadian information is included wherever appropriate.
