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Book Research Anthology on Social Media Advertising and Building Consumer Relationships

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Book Research Anthology on E Commerce Adoption  Models  and Applications for Modern Business

Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Book Research Anthology on Agile Software  Software Development  and Testing

Download or read book Research Anthology on Agile Software Software Development and Testing written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 2164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software development continues to be an ever-evolving field as organizations require new and innovative programs that can be implemented to make processes more efficient, productive, and cost-effective. Agile practices particularly have shown great benefits for improving the effectiveness of software development and its maintenance due to their ability to adapt to change. It is integral to remain up to date with the most emerging tactics and techniques involved in the development of new and innovative software. The Research Anthology on Agile Software, Software Development, and Testing is a comprehensive resource on the emerging trends of software development and testing. This text discusses the newest developments in agile software and its usage spanning multiple industries. Featuring a collection of insights from diverse authors, this research anthology offers international perspectives on agile software. Covering topics such as global software engineering, knowledge management, and product development, this comprehensive resource is valuable to software developers, software engineers, computer engineers, IT directors, students, managers, faculty, researchers, and academicians.

Book Selected Musical Plays by No  l Coward  A Critical Anthology

Download or read book Selected Musical Plays by No l Coward A Critical Anthology written by Noël Coward and published by Bloomsbury Publishing. This book was released on 2022-08-25 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Noël Coward's work as playwright, songwriter and actor has long been celebrated, his contributions to the British musical have largely been forgotten. Selected Musical Plays by Noël Coward: A Critical Anthology rectifies this omission from the musical theatre landscape, demonstrating how Coward's adaptability, creativity, and myriad of styles is imitated in the incredible musicals he authored. From flop shows at Drury Lane with Mary Martin through to his Broadway hits with Elaine Stritch, this anthology chronicles the variety of styles written by Coward, from revue to musical comedy to operetta. The works in this volume provide a contemporary critical introduction that illustrates the breadth and depth of his work, and highlighting the diverse identities of the collaborators and performers with whom he worked. Though the style of these works varies, they are linked together by his creative thread, and his ability to craft barbed and witty observations of his social world. A timely portrait of Coward's oeuvre and its lasting influence on the wider world of the British musical, Selected Musical Plays by Noël Coward contains previously unpublished musical plays by a central figure in theatre history, collected together with critical apparatus for students, scholars, and fans.

Book Cartographies of Culture

Download or read book Cartographies of Culture written by Damian Walford Davies and published by University of Wales Press. This book was released on 2012-06-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering study offers dynamic new answers to Christian Jacob's question: 'What are the links that bind the map to writing?'

Book The Nations of Wales

Download or read book The Nations of Wales written by M. Wynn Thomas and published by University of Wales Press. This book was released on 2016-05-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opens up a period in Welsh cultural history that has been almost completely overlooked First monograph to explore Welsh history between 1890-1914

Book The Broadview Anthology of British Literature  Concise Volume A   Third Edition

Download or read book The Broadview Anthology of British Literature Concise Volume A Third Edition written by Joseph Black and published by Broadview Press. This book was released on 2016-12-13 with total page 1902 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all six of its volumes The Broadview Anthology of British Literature presents British literature in a truly distinctive light. Fully grounded in sound literary and historical scholarship, the anthology takes a fresh approach to many canonical authors, and includes a wide selection of work by lesser-known writers. The anthology also provides wide-ranging coverage of the worldwide connections of British literature, and it pays attention throughout to issues of race, gender, class, and sexual orientation. It includes comprehensive introductions to each period, providing in each case an overview of the historical and cultural as well as the literary background. It features accessible and engaging headnotes for all authors, extensive explanatory annotations, and an unparalleled number of illustrations and contextual materials. Innovative, authoritative and comprehensive, The Broadview Anthology of British Literature has established itself as a leader in the field. The full anthology comprises six bound volumes, together with an extensive website component; the latter has been edited, annotated, and designed according to the same high standards as the bound book component of the anthology, and is accessible by using the passcode obtained with the purchase of one or more of the bound volumes. The two-volume Broadview Anthology of British Literature, Concise Edition provides an attractive alternative to the full six-volume anthology. Though much more compact, the concise edition nevertheless provides instructors with substantial choice, offering both a strong selection of canonical authors and a sampling of lesser-known works. With an unparalleled number of illustrations and contextual materials, accessible and engaging introductions, and full explanatory annotations, the concise edition of this acclaimed Broadview anthology provides focused yet wide-ranging coverage for British literature survey courses. Among the works now included for the first time in the concise edition are Chaucer’s The Prioress’s Tale; the York Crucifixion play; more poems from Sidney’s Astrophil and Stella; an expanded section of writings by Elizabeth I, more poems by Lady Mary Wroth, and an expanded selection of work by Margaret Cavendish. The literatures of Ireland, Gaelic Scotland, and Wales are now much better represented, and a selection of work by Laboring Class Poets is now included. There are also new contextual materials—including a substantial section on “Transatlantic Currents.” In the case of several authors and texts (among them The Four Branches of the Mabinogi, Julian of Norwich, Sir Thomas Malory, and Phillis Wheatley), the new edition will incorporate substantial improvements that have been made in the new editions of the period volumes published in recent years. As before, the Concise edition includes a substantial website component, providing instructors with a great degree of flexibility. For the first time, a selection of Chaucer’s Canterbury Tales will be available online in facing-column format (with versions in modern English included opposite the original text).

Book Academic Working Lives

Download or read book Academic Working Lives written by Lynne Gornall and published by A&C Black. This book was released on 2014-01-30 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides a fine-grained, multidisciplinary, multi-context and inclusive set of approaches to the challenges and complexities within contemporary academic working lives"--

Book How to Carry Fire

    Book Details:
  • Author : Christina Thatcher
  • Publisher : Parthian Books
  • Release : 2020-04-20
  • ISBN : 191268196X
  • Pages : 89 pages

Download or read book How to Carry Fire written by Christina Thatcher and published by Parthian Books. This book was released on 2020-04-20 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Carry Fire was born from the ashes of family addiction. Beginning with the burning down of her childhood home, Thatcher explores how fire can both destroy and cleanse. Her work recognises embers everywhere: in farmhouses, heroin needles, poisonous salamanders. Thatcher reveals how fire is internalised and disclosed through anxiety, addiction, passion and love. Underneath and among the flames runs the American and Welsh landscapes – locations which, like fire itself, offer up experiences which mesmerise, burn and purify. This poignant second collection reminds us of how the most dangerous and volatile fires can forge us – even long after the flames have died down.

Book Voice and Context in Eighteenth Century Verse

Download or read book Voice and Context in Eighteenth Century Verse written by Allan Ingram and published by Springer. This book was released on 2016-04-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays reassesses the importance of verse as a medium in the long eighteenth century, and as an invitation for readers to explore many of the less familiar figures dealt with, alongside the received names of the standard criticism of the period.

Book Whitaker s Cumulative Book List

Download or read book Whitaker s Cumulative Book List written by and published by . This book was released on 1969 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Waymaking

    Book Details:
  • Author : Helen Mort
  • Publisher : Vertebrate Publishing
  • Release : 2018-10-04
  • ISBN : 1910240761
  • Pages : 328 pages

Download or read book Waymaking written by Helen Mort and published by Vertebrate Publishing. This book was released on 2018-10-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waymaking is an anthology of prose, poetry and artwork by women who are inspired by wild places, adventure and landscape. Published in 1961, Gwen Moffat's Space Below My Feet tells the story of a woman who shirked the conventions of society and chose to live a life in the mountains. Some years later in 1977, Nan Shepherd published The Living Mountain, her prose bringing each contour of the Cairngorm mountains to life. These pioneering women set a precedent for a way of writing about wilderness that isn't about conquering landscapes, reaching higher, harder or faster, but instead about living and breathing alongside them, becoming part of a larger adventure. The artists in this inspired collection continue Gwen and Nan's legacies, redressing the balance of gender in outdoor adventure literature. Their creativity urges us to stop and engage our senses: the smell of rain-soaked heather, wind resonating through a col, the touch of cool rock against skin, and most importantly a taste of restoring mind, body and spirit to a former equanimity. With contributions from adventurers including Alpinist magazine editor Katie Ives, multi-award-winning author Bernadette McDonald, adventurers Sarah Outen and Anna McNuff, renowned filmmaker Jen Randall and many more, Waymaking is an inspiring and pivotal work published in an era when wilderness conservation and gender equality are at the fore.

Book Crime  Shame and Reintegration

Download or read book Crime Shame and Reintegration written by John Braithwaite and published by Cambridge University Press. This book was released on 1989-03-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crime, Shame and Reintegration is a contribution to general criminological theory. Its approach is as relevant to professional burglary as to episodic delinquency or white collar crime. Braithwaite argues that some societies have higher crime rates than others because of their different processes of shaming wrongdoing. Shaming can be counterproductive, making crime problems worse. But when shaming is done within a cultural context of respect for the offender, it can be an extraordinarily powerful, efficient and just form of social control. Braithwaite identifies the social conditions for such successful shaming. If his theory is right, radically different criminal justice policies are needed - a shift away from punitive social control toward greater emphasis on moralizing social control. This book will be of interest not only to criminologists and sociologists, but to those in law, public administration and politics who are concerned with social policy and social issues.

Book Sailor s Anthology

    Book Details:
  • Author : Kevin M. Day
  • Publisher :
  • Release : 2019-08-24
  • ISBN : 9781688423954
  • Pages : 104 pages

Download or read book Sailor s Anthology written by Kevin M. Day and published by . This book was released on 2019-08-24 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sailor's Anthology is a fictionalized account of the now famous NIMITZ TIC TAC UFO encounter that happened in November 2004 off the coast of San Diego, California. In 2008 when I wrote the story, many involved were still in active duty. I chose to fictionalize the historical record in the effort to protect the identities of those still serving. Why did I write the story? After retiring from the United States Navy earlier that year, memories of the encounter continued to trouble me greatly. When I did try to tell others my story, I could tell that nobody really believed me or they believed there had to be a more prosaic explanation.Not knowing what else to do, I wrote these short stories and self-published them in the Library of Congress as a way to hide in plain sight what has now become contemporaneous evidence of the actual event. It was my hope then that if the TIC TAC encounter ever did become public, my book might serve as evidence now. My plan worked. You now hold in your hands a piece of history itself.About the AuthorKevin M. Day is a 21 year Navy veteran. Serving his entire career in San Diego and Hawaii, he completed 8 Western Pacific Deployments and visited many of the countries that touch the sea between the West Coast of the United States and the Middle East.Retired from active duty in November 2007, he works as a Systems Engineer from his home in Phoenix, Arizona. He is pursuing in Master of Science degree in Systems Engineering and writes short stories in his spare time.

Book The Publishers  Circular and Booksellers  Record

Download or read book The Publishers Circular and Booksellers Record written by and published by . This book was released on 1927 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book More Than You Were

    Book Details:
  • Author : Christina Thatcher
  • Publisher :
  • Release : 2017
  • ISBN : 9781912109708
  • Pages : 0 pages

Download or read book More Than You Were written by Christina Thatcher and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brave debut, More than you were, explores what it means to lose a father to an addiction and live on.

Book Celtic Myth in Contemporary Children   s Fantasy

Download or read book Celtic Myth in Contemporary Children s Fantasy written by Dimitra Fimi and published by Springer. This book was released on 2017-03-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Runner-up of the Katherine Briggs Folklore Award 2017 Winner of the Mythopoeic Scholarship Award for Myth & Fantasy Studies 2019 This book examines the creative uses of “Celtic” myth in contemporary fantasy written for children or young adults from the 1960s to the 2000s. Its scope ranges from classic children’s fantasies such as Lloyd Alexander’s The Chronicles of Prydain and Alan Garner’s The Owl Service, to some of the most recent, award-winning fantasy authors of the last decade, such as Kate Thompson (The New Policeman) and Catherine Fisher (Darkhenge). The book focuses on the ways these fantasy works have appropriated and adapted Irish and Welsh medieval literature in order to highlight different perceptions of “Celticity.” The term “Celtic” itself is interrogated in light of recent debates in Celtic studies, in order to explore a fictional representation of a national past that is often romanticized and political.