Download or read book Soda Politics written by Marion Nestle and published by Oxford University Press. This book was released on 2015-09-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Download or read book Trends in Non alcoholic Beverages written by Charis M. Galanakis and published by Academic Press. This book was released on 2019-08-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in Nonalcoholic Beverages covers the most recent advances, production issues and nutritional and other effects of different nonalcoholic beverages, such as carbonated beverages, cereal-based beverages, energy drinks, fruit punches, non-dairy milk products, nonalcoholic beer, ready-to-drink products (e.g. tea, coffee), smoothies, sparkling and reduced water beverages. In addition, it covers relevant issues, such as traditional non-alcoholic beverages, labeling and safety issues during production, as well as the intake of functional compounds in particular applications. This is an essential resource for food scientists, technologists, engineers, nutritionists and chemists as well as professionals working in the food/beverage industry. - Provides nutrient profiles and the effects of non-alcoholic beverages - Presents the relevance of the HACCP system for the non-alcoholic beverage industry - Covers a broad range of different non-alcoholic beverages that exist in the market and their characteristics with regard to personalized nutrition
Download or read book Carbonated Soft Drinks written by Dr. David Steen and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for carbonated beverages has grown dramatically overrecent years in most countries, and this growth has requiredchanges in the way factories are run. Like other food products,soft drinks are required to be produced under stringent hygieneconditions. Filling technology has progressed rapidly to meet theneeds of manufacturers and consumers alike. Packaging choices havechanged and there have been improvements in closure design. This book provides an overview of carbonated soft drinks productionin the early part of the twenty first century, presenting thelatest information on carbonation and filling methods. There arealso chapters on bottle design, can making, general packagingconsiderations, production and distribution. A final chapter dealswith quality assurance, and environmental and legislative issues.Detailed references provide opportunity for further reading in morespecialised areas. The book is aimed at graduates in food science,chemistry, microbiology and engineering who are considering acareer in the soft drinks industry, as well as technical staffalready employed within the industry and associated suppliers.
Download or read book Carbonated Soft Drink Demand written by Marcus A. Coleman and published by . This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chemistry and Technology of Soft Drinks and Fruit Juices written by Philip R. Ashurst and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft drinks and fruit juices are produced in almost every country in the world and their availability is remarkable. From the largest cities to some of the remotest villages, soft drinks are available in a variety of flavours and packaging. The market for these products continues to show a remarkable potential for growth. The variety of products and packaging types continues to expand, and among the more significant developments in recent years has been the increase in diet drinks of very high quality, many of which are based on spring or natural mineral water. This book provides an overview of the chemistry and technology of soft drinks and fruit juices. The original edition has been completely revised and extended, with new chapters on Trends in Beverage Markets, Fruit and Juice Processing, Carbohydrate and Intense Sweeteners, Non-Carbonated Beverages, Carbonated Beverages, and Functional Drinks containing Herbal Extracts. It is directed at graduates in food science, chemistry or microbiology entering production, quality control, new product development or marketing in the beverage industry or in companies supplying ingredients or packaging materials to the beverage industry.
Download or read book Calcium and Phosphorus in Health and Disease written by John J.B. Anderson and published by CRC Press. This book was released on 1995-10-24 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calcium and Phosphorus in Health and Disease is a valuable source of information on the role of nutrition in maintaining bone health throughout the life cycle. It emphasizes nutritional interactions with mineral metabolism and maintenance of bone health. This book presents the basic concepts of regulation of calcium and phosphorus metabolism by calcemic hormones and the structure and function of calcified tissues. It provides an in-depth review of bone growth and maintenance and calcium metabolism throughout the life cycle. Pregnancy and lactation, the effects of physical activity, and the special problems of nutrition and bone health in the elderly are addressed. It presents the basic biochemistry of mineral homeostasis and bone development and presents reviews by experts on the treatment and epidemiology of osteoporosis. This text/reference is extensively illustrated, with numerous original drawings created especially for this work. Calcium and Phosphorus in Health and Disease will benefit both students in medical and basic sciences who are beginning their studies in this area and researchers and clinicians who are not expert in this field but need a source of basic information on the subject. The book's current discussions and up-to-date references will quickly move the beginning student to a higher level of understanding.
Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2016-06-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.
Download or read book Citizen Coke The Making of Coca Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Download or read book Sports and Energy Drinks written by Alexandru Grumezescu and published by Woodhead Publishing. This book was released on 2019-05-14 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports and Energy Drinks, Volume 10 in The Science of Beverages series, is the first single-volume resource to focus on the science behind these beverages-for-purpose products. As consumers seek ways to effectively replenish key nutrients after strenuous activity—while also balancing calories and vitamin intake—sports and energy drinks is one of the fastest growing markets in the industry. From protein to fruit, athlete to adolescent consumption, this book explores the key issues and challenges in developing products that meet consumer demand in a safe-and-effective manner. This series takes a multidisciplinary approach to help research and development professionals understand the scientific complexities of these unique beverages. As demand for sports and energy drinks is growing and with a more competitive market, this timely and useful resource will equip industry professionals with the tools they need to create new and innovative health-promoting products. - Presents new findings on the health effects of sports and energy drinks - Provides research analysis of existing products to promote new product innovation - Includes information on trace minerals to promote safety and quality
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Download or read book Evolution of Cardio Metabolic Risk from Birth to Middle Age written by Gerald S. Berenson and published by Springer Science & Business Media. This book was released on 2011-07-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: That precursors of adult coronary artery disease, hypertension, and type II diabetes begin in childhood have been clearly established by the Bogalusa Heart Study. This unique research program has been able to follow a biracial (black/white) population over 35 years from childhood through mid-adulthood to provide perspectives on the natural history of adult heart diseases. Not only do these observations describe trajectories of cardio-metabolic risk variables leading to these diseases but provide a rationale for the need to begin prevention beginning in childhood. The trajectories of the burden of cardio-metabolic risk variables in the context of their fetal origin and chromosome telomere dynamics provide some insight into the metabolic imprinting in utero and aging process. The observed racial contrasts on cardio-metabolic risk variables implicate various biologic pathways interacting with environment contributing to the high morbidity and mortality from related diseases in our population. To address the seriousness of the onset of cardiovascular disease in youth, approaches to primordial prevention are described focussing on childhood health education as an important aspect of Preventive Cardiology.
Download or read book Carbon Dioxide Recovery and Utilization written by M. Aresta and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carbon Dioxide Recovery and Utilization is a complete and informative resource on the carbon dioxide sources and market at the European Union level, with reference to the world situation. The book covers the following themes: - Sources of carbon dioxide and their purity, - Market of carbon dioxide and its uses, - Separation techniques of carbon dioxide from flue gases, - Analysis of the potential of each technique and application, - Basic science and technology of supercritical CO2, - Reactions in supercritical CO2 and its use as reactive solvent, - Utilization of CO2 in the synthesis of chemicals with low energy input, - Conversion of CO2 into fuels: existing techniques, - Dry reforming of methane, - Assessment of the use of carbon dioxide for the synthesis of methanol. This book is unique in providing integrated information and a perspective on innovative technologies for the use of carbon dioxide. The book is suitable for use as a textbook for courses in chemical engineering and chemistry. It is also of great interest as a general reference for those involved with technologies for avoiding carbon dioxide production and for economists. This is an invaluable reference for specialists on synthetic chemistry, gas separation, supercritical fluids, carbon dioxide marketing, renewable energy and sustainable development. In addition, it will be useful for those working in the chemical industry and for policy makers for carbon dioxide mitigation, innovative technologies, carbon recycling, and power generation.
Download or read book Contrasts and Effect Sizes in Behavioral Research written by Robert Rosenthal and published by Cambridge University Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrasts are statistical procedures for asking focused questions of data. Compared to diffuse or omnibus questions, focused questions are characterized by greater conceptual clarity and greater statistical power when examining those focused questions. If an effect truly exists, we are more likely to discover it and to believe it to be real when asking focused questions rather than omnibus ones. Researchers, teachers of research methods and graduate students will be familiar with the principles and procedures of contrast analysis, but will also be introduced to a series of newly developed concepts, measures, and indices that permit a wider and more useful application of contrast analysis. This volume takes on this new approach by introducing a family of correlational effect size estimates.
Download or read book Formulation and Production Carbonated Soft Drinks written by A.J. Mitchell and published by Springer Science & Business Media. This book was released on 1990 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an integrated appraisal of the production of carbonated soft drinks. It provides a basis for experienced technicians who wish to specialize further in a particular field. It is intended for personnel involved with distribution, sales, marketing and finance within the soft drink industry.
Download or read book Recent Trends in Soft Beverages written by L. Jagan Mohan Rao and published by CRC Press. This book was released on 2011-04-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides the recent developments in value addition of coffee, tea, and soft drinks. The book also describes their chemistry, technology, and quality control with respect to raw materials as well as finished product, value-added product development, and marketing strategies.
Download or read book Soft Drink and Fruit Juice Problems Solved written by Philip Ashurst and published by Woodhead Publishing. This book was released on 2017-07-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft Drinks and Fruit Juice Problems Solved, Second Edition, follows the innovative question and answer format of the first edition, presenting a quick problem-solving reference. Questions like: Does the use of a preservative in a product mean that it does not need to be pasteurized? How much deviation from ingredient specification is needed to cause a noticeable alteration in product quality? What kinds of organisms will grow in bottled waters? When is it necessary to obtain expert assistance in the event of a contamination incident? are all answered in detail. The book's new introduction covers basic questions about soft drinks, their ingredients, and packaging. Additional new chapters expand on microbiological problems, shelf life and storage, and fruit juices and nectars, as well as product nutrition and health claims. Final chapters offer soft drink and fruit juice data sources. Written by authors with extensive industrial experience, the book is an essential reference and problem-solving manual for professionals and trainees in the beverage industry. - Uses a detailed and clear question and answer format that is ideal for quick reference - Contains additional, new, up-to-date problems and solutions. - Contains an expanded introduction and new sections on microbiological problems, shelf life and storage, fruit juices and nectars, product claims, nutrition and health claims, and soft drink and fruit juice data sources - Presents a broad scope of topics and process solutions from the experts in the beverages industry
Download or read book Agricultural Outlook written by and published by . This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
