Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2002-03 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Pearson Education Canada. This book was released on 2014-04-30 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
Download or read book Canadian Advertising in Action written by Keith John Tuckwell and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 2000 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities.The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, The concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Interpreting Censorship in Canada written by Allan C. Hutchinson and published by University of Toronto Press. This book was released on 1999-01-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socially organized activity cannot occur without censorship. Going beyond ideological arguments, this collections of essays explores the extent of censorship in Canada today, the forms censorship takes, and the interests it serves.
Download or read book Canadian Advertising in Action written by Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Download or read book The Marketer s Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book Canadian Books in Print Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistics in Action written by Jerald F. Lawless and published by CRC Press. This book was released on 2014-03-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commissioned by the Statistical Society of Canada (SSC), Statistics in Action: A Canadian Outlook helps both general readers and users of statistics better appreciate the scope and importance of statistics. It presents the ways in which statistics is used while highlighting key contributions that Canadian statisticians are making to science, techno
Download or read book Television Advertising in Canadian Elections written by Kai Hildebrandt and published by Wilfrid Laurier Univ. Press. This book was released on 2006-01-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2002-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Industrial Canada written by and published by . This book was released on 1925 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Research in Action written by Deborah K. Van den Hoonaard and published by . This book was released on 2014-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Series: a href=http://www.oupcanada.com/tcs/"Themes in Canadian Sociology/a Qualitative Research in Action emphasizes that dynamism and flexibility are the cornerstones of qualitative research. Bringing the stages of research to life with a wide array of examples drawn from actual studies, the text guides students through the processes of finding inspiration and developing questions; gathering, coding, and analyzing data; and writing up results."
Download or read book The Mass Media in Canada written by Mary Vipond and published by James Lorimer & Company. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly written and persuasively argued, "The Mass Media in Canada" considers the troubling questions of who decides what we read, watch, and hear.
Download or read book Ontario Canada Department of Agriculture Annual Report written by and published by . This book was released on 1905 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on International Consumer Law Second Edition written by Geraint Howells and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer law and policy continues to be of great concern to both national and international regulatory bodies, and the second edition of the Handbook of Research on International Consumer Law provides an updated international and comparative analysis of the central legal and policy issues, in both developed and developing economies.
