Download or read book PLANEACION ESTRATEGICA TOTAL El m todo para planeaci n estrat gica preferido written by ANA MARIA GODINEZ GONZALEZ and published by Lulu.com. This book was released on 2015-09-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: *****PROFUNDO, EFECTIVO, DEMOSTRADO Y REPLICABLE***** UN MÉTODO GARANTIZADO DE PLANEACIÓN ESTRATÉGICA Hace casi dos décadas, cuando comenzábamos a trabajar con diversas organizaciones el tema de Mejora de Procesos, Manufactura Lean o Reingenierías de Procesos, nos percatamos de que la mayoría de todas estas organizaciones pequeñas, medianas y grandes NO tenían una estrategia definida y clara que todos los colaboradores conocieran, comprendieran y trabajaran en una sola dirección para que sucediera lo que deseaban en su entorno laboral. Nos dimos cuenta que la estrategia o la estrategia empresarial, cuando la tenían, sólo se concebía entre el director y algún personal directivo clave y estos se juntaban al final de cada año para hacer la Planeación Estratégica de la empresa. Debemos comentar que algunos tenían éxito, pero para la gran mayoría de ellos, la estrategia era romántica, un esfuerzo desgarrador y un calvario, pues no sucedía, debido a que el día a día, la operación diaria y todos los problemas que surgen por malos procesos o falta de estandarización, impedían tener tiempo para dar seguimiento a lo planeado en la estrategia, y como es lógico, si había otras cosas o actividades más urgentes, lo de la estrategia se posponía, y como esto sucedía frecuentemente, al final de un año no acontecía nada o muy poco de lo planeado se había llevado a cabo, y como la estrategia se hace cada año se volvían a juntar para planear el siguiente año, y bueno... pues esto es el cuento de nunca acabar. Un cuento que probablemente has escuchado desde hace años y, que como te darás cuenta, no tiene un final alentador, mucho menos feliz. UN METODO CREADO POR EXPERTOS EMPRESARIOS Al ser expertos en procesos y apasionados del tema, nos dimos cuenta que la Planeación Estratégica también es un proceso que, para que sea exitoso, debe de incluir una metodología práctica y entendible, para todas las personas y, no sólo para la dirección de la empresa. Así que, sabiendo esto y con el propósito de ayudar a las empresas, el reto para nosotros fue investigar las mejores prácticas de la Planeación Estratégica, leer cientos de libros de los autores más prestigiados en el tema, sumar e integrar las herramientas prácticas y que pudieran ser entendidas e implementadas por la mayor cantidad de personas de las empresas e instituciones y así es como se concibió este libro que denominamos con el nombre de "El Método de Planeación Estratégica Total(R). MILES DE MILLONES Generados con Planeación Estratégica TOTAL(R) Por casi dos décadas nuestro método de Planeación Estratégica Total(R) se ha probado con cientos de empresas privadas, universidades y muchas organizaciones para altos ejecucitovs, instituciones gubernamentales y corporativos globales, durante todo este tiempo y creyendo en la mejora continua como pilar y visión de IGNIUS, es lógico que el método también sea mejorado, perfeccionado y hoy tenemos la certeza que funciona, además como siempre estamos cerca de nuestros clientes, también hemos sido testigos de cómo las empresas con quien hemos trabajado y que año con año siguen la disciplina del método han crecido, alcanzan sus objetivos, re-direccionan sus actividades y mejoran sus resultados. UN LIBRO ÚNICO EN SU TIPO CONTENIDOS DE ALTO VALOR AGREGADO SECCIÓN 1: La Planeación Estratégica - Planeación Estratégica - Planeación Estratégica TOTAL(R) - El Pensamiento Estratégico - Las Trampas de la Estrategia SECCIÓN 2: Planeación Estratégica TOTAL(R) - Paso 1: Objetivo - Paso 2: Situación - Paso 3: Estrategia - Paso 4: Táctica - Paso 5: Monitoreo SECCION 3: Conclusiones - Advertencias EL METODO DE PLANEACIÓN ESTRATÉGICA PREFERIDO PARA LOGRAR TUS METAS Y SUPERAR A TUS COMPETIDORES
Download or read book Human Resource Management written by Gary Dessler and published by Pearson Educación. This book was released on 2000 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.
Download or read book Quality Management written by Donna C. S. Summers and published by Pearson Educación. This book was released on 2005 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.
Download or read book Textbook of Patient Safety and Clinical Risk Management written by Liam Donaldson and published by Springer Nature. This book was released on 2020-12-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing safety practices in healthcare saves lives and improves the quality of care: it is therefore vital to apply good clinical practices, such as the WHO surgical checklist, to adopt the most appropriate measures for the prevention of assistance-related risks, and to identify the potential ones using tools such as reporting & learning systems. The culture of safety in the care environment and of human factors influencing it should be developed from the beginning of medical studies and in the first years of professional practice, in order to have the maximum impact on clinicians' and nurses' behavior. Medical errors tend to vary with the level of proficiency and experience, and this must be taken into account in adverse events prevention. Human factors assume a decisive importance in resilient organizations, and an understanding of risk control and containment is fundamental for all medical and surgical specialties. This open access book offers recommendations and examples of how to improve patient safety by changing practices, introducing organizational and technological innovations, and creating effective, patient-centered, timely, efficient, and equitable care systems, in order to spread the quality and patient safety culture among the new generation of healthcare professionals, and is intended for residents and young professionals in different clinical specialties.
Download or read book Land Tenure and Rural Development written by Food and Agriculture Organization of the United Nations and published by FAO. This book was released on 2002 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication deals with key issues in land tenure, especially as they relate to food insecurity and rural development situations. Land tenure issues are frequently ignored in rural development interventions, with often long-lasting, negative results. This guide is designed to assist technical officers in governments and civil society in understanding why and how land tenure issues should be considered in rural development projects. It analyses important contexts such as environmental degradation, gender discrimination, and conflicts, where land tenure is currently of critical concern.
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Download or read book The Intentional Teacher written by Ann S. Epstein and published by Conran Octopus. This book was released on 2014 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.
Download or read book Border Environmental Education Resource Guide written by and published by . This book was released on 2008 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Governing the Metropolis written by Eduardo Rojas and published by David Rockefeller Center for Latin American Studies. This book was released on 2008 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Download or read book Community Based Participatory Research for Health written by Meredith Minkler and published by Jossey-Bass. This book was released on 2002-11-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meredith Minkler and Nina Wallerstein have brought together, in one important volume, a stellar panel of contributors who offer a comprehensive resource on the theory and application of community based participatory research. Community Based Participatory Research for Health contains information on a wide variety of topics including planning and conducting research, working with communities, promoting social change, and core research methods. The book also contains a helpful appendix of tools, guides, checklists, sample protocols, and much more.
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Download or read book Network Penetration Testing written by Radhi Shatob and published by . This book was released on 2021-02-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Network administrators, Network Engineers, and Network Security engineers should know how hackers penetrate the network, what are the weaknesses of the network protocols that hackers can exploit and what tools they use. By mastering network penetration testing, network security professional can better protect their networks. Regular Penetration testing can potentially uncover any new vulnerabilities in the network.The focus of this book is to guide Network and Security Professionals to perform a complete network penetration test that covers all the network aspects through Kali Linux, Nmap and other tools to find network weaknesses. How to analyze network traffic using Wireshark and Tcpdump; to detect anomalies in the traffic that might represent an alert of attack on the network.
Download or read book Alignment written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to align all organisational units to the organisational strategy. Amplifies the ideas in the Balanced Scorecord and Strategy Maps.
Download or read book Personnel Management and Human Resources written by William B. Werther and published by McGraw-Hill Companies. This book was released on 1981 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Theories in Health Promotion Practice and Research written by Ralph J. DiClemente and published by Jossey-Bass. This book was released on 2002-06-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go forward and address the individual actions, and societal and community influencers of individual action, that promote healthy behaviors." --Jim Marks, director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention New and longstanding threats to public health, such as violence, drug misuse, HIV/AIDS, and homelessness are creating an ever greater demand for innovative theories that are responsive to the changes in the larger social environment. This important work is designed to fill the demand by assembling a careful selection of new and emerging health promotion theories into a single volume, written with an emphasis on practical application of theory to health promotion and health education programs.
Download or read book Toward a Coherent Curriculum written by James A. Beane and published by . This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
