Download or read book By the Numbers Benchmarking Study on Healthcare Marketing Communications written by Shsmd and published by . This book was released on 2012-05-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-new fourth edition of SHSMD's exclusive benchmarking report answers the questions members most frequently ask about marketing/communications and advertising/media budgets and the structure, responsibilities, and staffing levels of marketing/communications departments in healthcare organizations. New data shed light on trends in organizational publications, call centers, the use of electronic media, market research, and the use of consultants and outside agencies. Forty-nine (49) exhibits display the data, broken down by organization type, bed size, and academic medical center status. New this edition: A section on emerging developments provides data on how organizations are measuring the return on investment of their marketing efforts; how respondents think healthcare reform will impact marketing; and where respondents believe marketing is headed, including their views on their personal job security. Appendixes highlight creative marketing initiatives and sample organizational charts. Based on a 2011 survey of 269 hospitals and health systems, By the Numbers provides a snapshot of today's healthcare marketing/communications environment through data healthcare organizations can use to assess their own operations. It can provide valuable insights for departments that want to understand how peer departments function and can help them identify opportunities to enhance the marketing and communications functions.
Download or read book By the Numbers written by and published by . This book was released on 2014 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book By the Numbers written by Shsmd and published by Health Administration Press. This book was released on 2007-12-01 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book By the Numbers written by Shsmd and published by Amer Hospital Assn. This book was released on 2005-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book By the numbers written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing by the Numbers written by and published by American Society of Civil Engineers. This book was released on 2002-01-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study findings on hospital and health system budgets, staffing and organizational structure for planning, marketing and communications.
Download or read book Marketing by the numbers written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Download or read book The Intersection of Healthcare Marketing Communications and Patient Experience written by Megan Yore and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this case study was to examine the nature of collaboration between clinical and marketing communications teams working to improve patient experience.
Download or read book Health Care Marketing Tools and Techniques written by John L. Fortenberry Jr. and published by Jones & Bartlett Publishers. This book was released on 2009-01-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Download or read book Risk Management Handbook for Health Care Organizations 3 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 2125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing its superiority in the health care risk management field, this sixth edition of The Risk Management Handbook for Health Care Organizations is written by the key practitioners and consultant in the field. It contains more practical chapters and health care examples and additional material on methods and techniques of risk reduction and management. It also revises the structure of the previous edition, and focuses on operational and organizational structure rather than risk areas and functions. The three volumes are written using a practical and user-friendly approach.
Download or read book Marketing Health Care Into the Twenty First Century written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care. According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity. Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow. Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants. In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision. Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses.
Download or read book Responding to the Challenge written by Philip D. Cooper and published by . This book was released on 1986 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
