Download or read book Buttons Click Boosting Calls to Action written by Joanna Wiebe and published by CH Publishing. This book was released on 2022-10-24 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be better than the “Sign Up Now” button. Your call to action, often a button on the page, can make or break your page. It can make or break your conversion rate. It can make or break your digital business. Which means you must take your buttons & calls to action seriously. Because when visitors don’t click - they don’t convert. And given that your visitors can’t convert online without clicking a button… Your button copy is some of the most valuable marketing copy on the page. Since 2011, Buttons & Click-Boosting Calls to Action has taught startups, agencies and marketers how to write and optimize the single piece of copy with which you need the majority of your visitors to interact. In the third book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write clear, high-performing button copy. • Move from calls to action to calls to value. • Remove friction from your buttons so you can get more visitors to watch your videos. Download your lead magnets. Buy your products. And… Joanna includes actionable design dand copywriting strategies, examples and next steps. Plus, the one thing you must do before you publish any call to action or button. You’ll also get: • The 5 principles to quickly assess any button or call to action (see ALL 5 straight out of the gate in Chapter 1) • Answers to why you need to treat buttons like closed doors… and the exact steps to get anxious visitors to whip open those closed doors (flip straight to Chapter 2 for this one!) • The click-boosting secret that dramatically increases conversion rates without being “click bait” (you’ll see that, and never again waste visitors on clickbait, inside Chapter 4) Pick up your copy of Buttons & Click-Boosting Calls to Action today.
Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Download or read book Your First 5000 Month written by Joanna Wiebe and published by CH Publishing. This book was released on 2023-06-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your copywriting side hustle could be more than a side hustle? What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your own terms? That's the goal of Your First $5000 Month. But this isn't just a guide to making money. It's a guide to building a sustainable and fulfilling career as a freelance copywriter. In Your First $5000 Month, Joanna Wiebe, the founder and CEO of Copyhackers, reveals the secrets to unlocking the freedom and flexibility that come with running your own copywriting business. Packed with invaluable advice, actionable strategies and real-life anecdotes from copywriters that have already hit that coveted $5K month milestone, this book is for ambitious freelance copywriters. Your First $5000 Month is perfect for you if at least FOUR of the following are true for you: • You seek the freedom of a freelance lifestyle • You’re already making some money as a freelance writer • You want to attract higher-paying clients • You aspire to make a significant income as a copywriter • You're prepared to embark on a journey of personal growth • You dream of transforming your passion for writing into a lucrative career Hop off the side gig train and step into a copywriting career that knows no bounds. Your First $5000 Month is your all-access pass to help you become a $5K freelance copywriter.
Download or read book The Six Figure Freelance Copywriter written by Joanna Wiebe and published by CH Publishing. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a different kind of book about freelance writing. The Six-Figure Freelance Copywriter gives you a rare glimpse into how top-earning freelancers crossed the $100,000 threshold. Each six-figure story is unique. And each will fuel your drive, demonstrate that there are many routes to a rewarding, six-figure freelance writing career...and it's closer than you think. Here are just a few of the stories you’ll find in The Six-Figure Freelance Copywriter: • How one freelancer went from a layoff to six figures...using Fiverr (check out chapter 9 for Anita Alvarez's story) • Why being "lazy" works for copywriter and best-selling author, Laura Belgray • One freelancer’s inside story of working for big-name brands • What a $100K project proposal looks like (Prerna Malik shares in chapter 2) • The one networking tactic Tarzan Kay swears by (and insists you try at your next conference or event) • How one freelancer doubled his copywriting rates with one pricing shift (flip to Andrew Yedlin's chapter to see how he did it) …and so many more. When you need motivation and a nudge to consistently reach new milestones in your freelance writing business, use the stories in The Six-Figure Freelance Copywriter as your evergreen source of inspiration. About Joanna Wiebe Joanna Wiebe is the creator of Copyhackers and the original conversion copywriter. For over 15 years, companies like BT, Canva, Intuit and MetaLab have trusted Joanna to help them find and spread their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s served as an expert lecturer with Think with Google as well as a top-rated speaker at conferences like Mozcon, Business of Software and CXL Live. www.copyhackers.com
Download or read book Where Stellar Messages Come From written by Joanna Wiebe and published by CH Publishing. This book was released on 2022-09-14 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can write messages that sell. Without writing a word. Winning messages don’t come from your company's boardroom. They don’t come from the Muse. Or from some dusty corner of your mind. Or from staring at the blank page. Top copywriters know: Customers tell you what they need to hear. Your job is to listen and repeat it on the page. Since 2011, Where Stellar Messages Come From has taught startups, agencies & marketers how to think like a master copywriter and write copy that boosts sign-ups and sales. Not by attacking the blank page. But by listening to what customers say and how they say it. Inside what’s been called the “gold standard” of copywriting books, you’ll get: • Steps to develop a simple messaging strategy & hierarchy (check out chapter 3) • Copywriting strategies to write faster by swiping your customers’ words (see chapter 4) • And the secrets to organizing your messages like a pro copywriter (go to chapters 3, 5 & 7) Plus templates and worksheets. So you can confidently write copy fast. Pick up your copy of Where Stellar Messages Come From today.
Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Download or read book Facebook For Business Owners written by Renee Gade and published by Estalontech. This book was released on 2020-04-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or domestic or even global, you need to consider the Facebook Social networking platform for enhancing your business Touted as one of the most popular social media platforms today, Facebook apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business. Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website. No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody ,but the options offer from Facebook tailored for business owners exceed other platform as it offer enhancement for areas to broaden every opportunities to increase your product turnovers with dedicated features like Facebook page , Ecommerce with marketplace ,Messenger , Facebook Live ,Video Stories , Facebook ads with niche approach for retargeting ad Retargeting may seem like one of those buzz words trending the online business arena because as a business owner, not only do you always have to be thinking about the new leads and potential customers that are out there, you have to think about a way to attract to visit again . Facebook started as purely social, it has evolved into something that businesses are embracing as well, and this ebook “ Facebook for Business Owners ” will be the best choice for those in business to understand the portal better and discover all the better tools available on Facebook to help you enhance and improve your business opportunity . Each time the internet changes, businesses need to change, too or else they won't get the sales and business they want. Now, in order to find success with sites like Facebook, a business needs to think about the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If the business wants to sell their product or service, they need to build a community around it. One huge advantage to using Facebook for business is that you have access to the profiles and information for a lot of users. For a business owner, this will help you target the demographics of those who will be interested in your product or service.
Download or read book Marketing Your Music Program written by Sean Dennison Smith and published by Hal Leonard Corporation. This book was released on 2018-11-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Meredith Music Resource). This book will easily guide you through today's world of marketing both traditional and modern forms of social media and websites. With quality content, a strong brand and a clear strategy, you can greatly increase the presence of your choir, orchestra and band. It will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community. Topics covered include: marketing overview for your music program * branding your choir, orchestra and band * websites * "Power Four" platforms * additional marketing platforms * marketing your program in 30 minutes a week * the road to success * social media best practices * helpful resources and websites * equipment needs * press release templates * 50 content marketing ideas to enrich your music program.
Download or read book ChatGPT Prompts for Productivity 10 000 Prompts to Boost Your Work Creativity and Even Save Your Love Life written by Anusorn Soisa-ngim and published by Anusorn Soisa-ngim. This book was released on 2024-10-03 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the true potential of ChatGPT with over 10,000 carefully curated prompts! This comprehensive guide is designed to supercharge your productivity, spark creativity, and even help you navigate personal relationships. Whether you're an entrepreneur, content creator, or just someone looking to optimize their time, this book is your go-to resource for making ChatGPT work smarter for you. Inside, you’ll discover prompts that help with: Boosting productivity by streamlining tasks and workflows. Generating fresh ideas for content creation, marketing, and more. Building stronger personal connections through enhanced communication prompts. With clear instructions and actionable prompts, this book will help you harness AI for everyday success. Say goodbye to writer’s block, inefficiency, and stress—ChatGPT Prompts for Productivity is here to make your life easier.
Download or read book Unlock Teen Brainpower written by Judy Willis and published by Rowman & Littlefield. This book was released on 2019-10-22 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: All teens today, born after 2000, were thrust into a world with challenges and opportunities non-existent for previous generations. The compelling natures of the internet and social media, combined with the accelerated accumulation of information and changing facts, place exceedingly high demands on their brains' still developing critical control centers. Without guided opportunities, though, their brains will not achieve adequate capability to develop these control centers until their late twenties or beyond. While this book is for teens, it is parents, dedicated to their children's success, who will guide them to the book's resources so they can develop the brain circuits they need now, instead delaying a further ten years. Teens will enjoy learning about the neuroscience describing how their brains learn best and then choosing the activities they like, to activate their brain's neuroplasticity to build their essential control networks now. Through the activities and keys in this book, they will assume the drivers' seats as they boost their focus, organization, planning, motivated effort, thoughtful decision making, emotional self-regulation, and memory construction. As teens build the brains they want by using the guided skills they choose, they will embark on the path to achieving their highest potentials, effectively and joyfully.
Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2017-05-01 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Download or read book Boost E commerce Sales and Make More Money written by Alex Harris and published by Alex Designs LLC. This book was released on 2014-10-14 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
Download or read book Internet Prophets written by Mary Diffley and published by Information Today, Inc.. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment--throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
Download or read book Facebook For Dummies written by Carolyn Abram and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you’re being as sociable as possible. And with more functionality and ways to say hello—like 3-D photos and Video Chat rooms—than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas—both former Facebook employees—help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friends Send private messages and instant notes Share your memories Tell stories about your day Set your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!
Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Download or read book Social ECommerce written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2014-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Download or read book Road to Flourishing written by Al Lopus and published by InterVarsity Press. This book was released on 2022-04-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes for a flourishing workplace? With compelling case studies from the Best Christian Workplaces Institute along with enlightening personal anecdotes, Al Lopus demonstrates how companies and ministries can accomplish work that matters by building fantastic teams, cultivating life-giving work, attracting and retaining outstanding talent, and much more.
