Download or read book Persuasive Business Writing written by Mary Cross and published by AMACOM/American Management Association. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Download or read book Persuasive Business Proposals written by Tom Sant and published by AMACOM/American Management Association. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology and techniques to craft winning proposals.
Download or read book Persuasive Business Writing written by Patrick Forsyth and published by How To Books Ltd. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to how to achieve your objectives and raise your profile through effective business writing.
Download or read book Persuade People with Your Writing written by Karen Mannering and published by Teach Yourself. This book was released on 2012-12-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Download or read book Business Writing Persuasion written by Marc Roche and published by . This book was released on 2020-05-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS WRITING BOOK: "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" from the Business English Originals (c) series. This is the ONLY business writing book in the world that will help you to: -Be perceived as MORE confident, intelligent, capable and professional before people even meet you! -Set your career on a fast-track road to success with captivating and charming business writing. -Build TRUST- making you instantly more likable and breaking down barriers.-Feel more comfortable and at ease in your every day communication. -PERSUADE and ATTRACT colleagues, managers, employees, suppliers, investors, partners and clients in ANY situation with OUTSTANDING business writing. -Save time and energy, by teaching you how to communicate quickly and effectively in ANY business situation. This means you'll be more able to focus on the critical tasks throughout your working day and get more done. -Avoid conflict by turning you into a confident, clear and powerful communicator who commands respect, which means you'll feel less stressed and more in control. Skyrocket your business writing skills NOW with "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" Building advanced level business writing abilities requires more than gimmicks. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies" from the Business English Originals series, uses simple, logical lessons and concepts, to transform you into a powerful, persuasive, confident and charming business writer. This business writing book is essential for professionals writing: -Reports-Proposals-Business plans -Corporate emails -Newsletters-Cover letters and CVs-Sales emails -Memos-Presentations -ANY other form of written communication which requires a fine balance of persuasion, honesty, authenticity and credibility. Business students who need to significantly strengthen their writing skills quickly will also benefit greatly from this book. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies", will transform your business communication with outstandingly simple lessons and enjoyable activities to boost, not only your writing, but also your productivity, your confidence and your performance whilst lowering your stress levels.To summarize, you can expect to: -improve your writing-increase your productivity -feel more confident -boost your performance and general efficiency at work-lower your general stress levels by getting more out of your work Let's get started!
Download or read book Persuasive Writing written by Peter Frederick and published by Pearson UK. This book was released on 2012-09-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Download or read book Persuasive Business Proposals written by Tom Sant and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Download or read book The Guide to Persuasive Business Writing written by Royce Kay Murcherson and published by . This book was released on 2019-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brilliant Business Writing written by Neil Taylor and published by Pearson UK. This book was released on 2012-12-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice
Download or read book Persuasive Writing written by Peter Frederick and published by Pearson UK. This book was released on 2011-07-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Download or read book Persuasive Writing written by Nick Souter and published by Sterling Publishing Company. This book was released on 2007 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Download or read book HBR Guide to Persuasive Presentations written by Nancy Duarte and published by Harvard Business Press. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
Download or read book Persuasive Writing for Business written by Patrick Forsyth and published by Book Shaker. This book was released on 2014-08-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this straightforward and practical book Patrick Forsyth reveals how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more easily, more certainly and more often."--Publisher.
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book I See What You Mean written by D. Joel Whalen and published by SAGE. This book was released on 1996 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
Download or read book Put It In a Memo A Practical Guide to Persuasive Business Writing written by Helen Gorenstein and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
