Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Download or read book The Business of Student Affairs written by Larry Moneta and published by . This book was released on 2021-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is as a primer on the business-related aspects of student affairs that practitioners should understand. The author discusses a variety of skill sets to equip student affairs practitioners-educators with the means to analyze circumstances, alter environments, invest in structures and programs, and lead campus progress.

Download or read book State Business Relations and Economic Development in Africa and India written by Kunal Sen and published by Routledge. This book was released on 2013-05-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the state and business interact effectively they can promote a more efficient allocation of scarce resources, appropriate industrial policy and a more effective and prioritised removal of key obstacles to growth, than when the two sides fail to co-operate or engage in harmful collusion. This book, based on original empirical research undertaken in Africa and India, addresses what constitutes the effectiveness of state-business relations, what explains their formation and evolution over time and whether effective state-business relations matter for economic performance. Analysing the effects of state-business relations on economic performance at both the macro and micro levels, the book concludes that where effective state-business relations are established – either through formal or informal institutional patterns and relationships – the growth effects are generally positive. Establishing, sustaining and renewing effective state-business relations are political processes. The better organized the business community and the government are for purposes of such relations, the more effective state-business relations will be in negotiating growth enhancing policies. The book is of interest to researchers in the fields of development studies, management, economics and political science.

Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

Download or read book Creating the Corporate Soul written by Roland Marchand and published by Taylor & Francis US. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.

Download or read book International Business and Government Relations in the 21st Century written by Robert Grosse and published by Cambridge University Press. This book was released on 2005-09-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an outlook on relations in the 21st century between national governments and multinational companies.

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Download or read book Business to business Marketing written by Chris Fill and published by Pearson Education. This book was released on 2005 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business to Business Marketing is comprehensive and rigorous, yet highly accessible. The material is bang up to date, with a plethora of examplesfrom around the globe and a bold assertion of the importance of IT and the Internet. I really enjoyed reading this new book and I am sure my students would be similarly enthusiastic." Nick Ellis, Research Fellow in Marketing, The Management Centre, University of Leicester. A superb examination of the integration of relationships and technology that characterise contemporary B2B marketing practice! Chris and Karen Fill bring to life B2B marketing from a marketing management perspective. Unlike other books in this area, B2B Marketing: relationships, systems and communications considers the subject through two primary themes the management of interorganisational relationships AND the impact of information systems and technology on organisational performance. Geared toward both postgraduate and final year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness, Business Information Systems, and MBAs. It can also be used for related units in Engineering and Social Studies based programmes. Students following the CIM's Professional Diploma Module, Marketing Communications, will also benefit from this book, as well as those taking stand-alone professional B2B Marketing seminars. "Business to Business Marketing will help change the view students may haveof B2B as a less glamorous, creative or interesting area of marketing. Excellently written, well presented and full of real life illustrations, Business to Business Marketing is a pleasure to read and I will gladly recommend it to my colleagues."Adriana Dredge, Senior Lecturer at LCP, London Institute Visit www.booksites.net/fill to access a wide range of teaching and learning resources that accompany the book. Chris Fill is currently Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. Recently appointed a Fellow of Chartered Institute of Marketing, he is also their Senior Examiner for the Marketing Communications module. Karen Fill has worked in the commercial world as a systems analyst/consultant. She is currently working at the University of Southampton as a researcher in the field of educational technology and learning design.

Download or read book Business to business Marketing written by Ray Wright and published by Pearson Education. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.

Download or read book Human Relations in Business written by Michael G. Aamodt and published by Cengage Learning. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This applied text, designed to increase the student's human resource skills, is a self-contained text, workbook, and study guide-all for one price. Written in a conversational style using stories, real-world examples, and humor, the book is sure to engage the reader. The authors include free-writes, case studies, projects, and personality tests to help students apply what they have read. The pages are perforated to make it easier for students to hand in their projects.

Download or read book Intercorporate Relations written by Mark Sheldon Mizruchi and published by Cambridge University Press. This book was released on 1992-07-31 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: New English translation of several of the most important and characteristic texts of the Enlightenment. Copyright © Libri GmbH. All rights reserved.

Download or read book Official Journal written by League of Nations and published by . This book was released on 1925 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Included are the Minutes (or Procès-verbal) of the Council from its first meeting, Paris, January 16, 1920, to the session, ; the budget for the 3d- financial period (1921- ) in 1920, no. 7, 1921, no. 9, 1923- no. 1 of each year; statements of the "Present situations as regards international engagements registered with the Secretariat"; Saar Basin, periodical and other reports and papers; reports on the financial reconstruction of Austria, and of Hungary; and many other reports and papers.

Download or read book Education Directory written by and published by . This book was released on 1970 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Directions in the Study of Work and Employment written by Charles J. Whalen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the book is both wide-ranging and thought provoking. . . New Directions in the Study of Work and Employment is a first rate collection of papers that provides a state-of-the-art overview of debates on the health and standing of the field of industrial relations. John Kelly, Transfer Charles Whalen s excellent edited volume New Directions in the Study of Work and Employment is a conversation about renewing the academic discipline formerly known as industrial relations. . . The chapters of this book are uniformly of high quality and provocative. . . It inspires the reader to engage and mend the world a bit. David Jacobs, Heterodox Economics Newsletter . . . an intellectually stimulating collection of informed, sound, and innovative responses to modern labor problems. . . . New Directions is a timely work that deserves wide readership by anyone with an association or interest in industrial relations. Although the matter of revitalization of the field of IR is not nearly a new topic, dismissing this volume as simply another typical prescription in the lineage of IR revitalization commentary would be a gross miscalculation. For one, the sheer breadth and depth of the contributing scholars brings a unique intellectual richness to this project. Also, this book distinctively tackles the issue of revitalization from a multitude of perspectives from social capital to network theories to labor and employment law, and from research and theory to teaching and practice and does so in a way that is comprehensive, continuous, and in dialog throughout. Finally this book makes a significant contribution because of its specific recommendations for IR revitalization. Instead of telling scholars and practitioners the need for a new direction but providing few feasible alternatives, New Directions proffers real pathways for progress. This book is a useful guide for navigating the ever-developing world of work and employment relations. Sean Rogers, Perspectives on Work Where is the field of industrial relations going? How can it be rejuvenated? How can it be reformulated to deal with current problems? These are among the difficult questions this stimulating book addresses. George Strauss, University of California, Berkeley, US This book deserves to be widely read. The academic study of industrial relations has recently struggled to adjust to the brave new world of work and employment relations. Too often there has been a retreat into the study of very small issues and insufficient emphasis on the big picture. The chapters in this volume make a valuable contribution to filling this gap. Most important of all, the book is forward-looking. Ken Mayhew, University of Oxford, UK Charles Whalen has assembled a timely and comprehensive examination of the world of work by a distinguished group of international scholars. Robert B. McKersie, Massachusetts Institute of Technology, US This book represents a breath of fresh air, provided by many of the most prominent scholars in industrial relations today. It anchors the field to its past, but more importantly highlights pathways to the future. It is indispensable reading, and will form a solid foundation for continued dialogue about new directions for the study of work and employment. Morley Gunderson, University of Toronto, Canada Work and its associated problems are more important to individuals and society than ever before. That is why it is so crucial to re-envision the field of industrial relations (employment relations), which brings together economics, sociology, psychology, history, human resource management, political science, and all other areas of scholarship related to work. This compendium by leading industrial relations scholars makes a vital contribution in that direction. Paula B. Voos, Rutgers, The State University of New Jersey, US Industrial relations is confronting major challenges. This valuable book deserves a warm welcome since it illustrates and maps a series o

Download or read book Re Discovering University Autonomy written by Romeo V. Turcan and published by Springer. This book was released on 2016-01-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Re)Discovering University Autonomy has far reaching implications for leaders and managers, researchers, educators, practitioners, and policy makers by addressing modern challenges to university autonomy in Europe and beyond in a new and innovative way.

Download or read book Consumer Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.