Download or read book Business Storytelling from Hype to Hack Unlock the Software of the Mind written by Jyoti Guptara and published by Pippa Rann Books. This book was released on 2020-10-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Download or read book Business Storytelling from Hype to Hack written by Jyoti Guptara and published by . This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Storytelling from Hype to Hack written by Jyoti Guptara and published by . This book was released on 2020 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a clear and conversational style, Business Storytelling from Hype to Hack explains how stories can help you hack 7 key areas of life and business : Interest: Hack Conversation & Influence Meetings. Empathy: Hack Trust. Agreement: Pitch an Idea and Hack Buy-In. Alignment: Hack Strategy with a strategic narrative. Desire: Hack Sales with stories that sell. Destiny: Hack Yourself by reframing personal narratives. And finally, how to hack Storytelling itself with a simple but powerful narrative structure. With plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. Universally applicable lessons that show how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!
Download or read book The UnNoticed Entrepreneur Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Download or read book Stories at Work written by Indranil Chakraborty and published by Penguin Random House India Private Limited. This book was released on 2018-09-21 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Download or read book Storytelling for Small Business written by Margaret Rode and published by . This book was released on 2018-02-02 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a small business or private practice that means more to you than just paying the bills? Have you been looking for an effective way to market yourself in our noisy digital world, one that is also human, thoughtful, and authentic?Giant brands utilize the power of story constantly to attract customers and build loyalty, from Apple to Budweiser to virtually anything you see during the Super Bowl. They know a story can sink their message deeply into the minds and hearts of the people they most want to reach. But did you know storytelling can be even more powerful for you? Whether you're a solopreneur, purpose-driven business, compassionate entrepreneur, or are just hoping to offer your skills & gifts to make something in the world a little better, your story can help you stand out, create a genuine connection, and grow your business. Storytelling for Small Business is a refreshing, friendly introductory guide to using the power of story--sharing your own stories and inviting those of your audience--to attract and build relationships with your ideal clients. Rather than just another book on "crushing it" with formulaic sales tactics, in this book you'll learn: * The distinction between storytelling and marketing * Why stories are more powerful than facts & figures * 3 essential questions to begin shaping your stories * 10 bedrock stories we can all be telling * How to invite and celebrate the stories of your clients * 8 easy ways to start using more storytelling--right now * A one-hour story jumpstart Packed with examples, resources, and encouragement, and accompanied by a free downloadable workbook, Storytelling for Small Business will open your eyes to the myriad ways you can harvest and share the stories that will help you connect with the people who matter most to you.
Download or read book Putting Stories to Work written by Shawn Callahan and published by Pepperberg Press. This book was released on 2016-03-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Download or read book Strategic Storytelling written by Dave McKinsey and published by . This book was released on 2014-11-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.
Download or read book Yours Sarcastically written by Sandeep Das and published by One Point Six Technology Pvt Ltd. This book was released on 2016-01-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: My manager to me, "Your job is to interview 60 size zero south Bombay women over the next few days. Take them out for dinner if you think they are not opening up adequately during your interviews." "Yours Sarcastically" is a 'not-so-diplomatic' take on the life of a 20-something person in contemporary India. It is his saucy journey from post graduate education to his experiences in selling mustard hair oil, his marketing stints and his rich experience during his international management consulting experience along the Indo-Nepal border. Some of his professional experiences include: interviewing 60 size zero south Bombay women, negotiating with the right hand man of an underworld don, managing drunken brand managers at corporate off-sites, the extensive preparation done by sales people for 'surprise' visits by their bosses, and the hiring of cheerleaders by a premier consulting firm to turn around their client's fortunes. In his free time, he likes to write movie scripts for C grade movies, transform behenjis to blockbuster babes, visit top brothels in Mumbai and indulge in politics and backbiting. Along the way, he falls in love with his batch-mate and hankers after professional success. Needless to say, there is a villain who runs after the same lovely girl and the same crown of success. As the stakes keep getting higher, will this rollercoaster ride meet a dead end or will everything fall in place like any other happily ever after? "We love the way we have been portrayed in the book." - Sonali Singh, President, Association of Size Zero South Bombay Women
Download or read book TED Talks Storytelling written by Akash Karia and published by Createspace Independent Publishing Platform. This book was released on 2015-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this short but powerful guide, you're going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe and Malcom Gladwell, you'll learn how to craft stories that keep your audience mesmerized.
Download or read book Getting Everything You Can Out of All You ve Got written by Jay Abraham and published by Truman Talley Books. This book was released on 2000-02-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen--or are going to see--that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
Download or read book Cyber War Will Not Take Place written by Thomas Rid and published by Oxford University Press, USA. This book was released on 2013 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh and refined appraisal of today's top cyber threats
Download or read book Secrets and Lies written by Bruce Schneier and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.
Download or read book Red Planet Blues written by Robert J. Sawyer and published by Penguin. This book was released on 2013-03-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating the Hugo & Nebula award–nominated novella “Identity Theft” The name’s Lomax—Alex Lomax. I’m the one and only private eye working the mean streets of New Klondike, the Martian frontier town that sprang up forty years ago after Simon Weingarten and Denny O’Reilly discovered fossils on the Red Planet. Back on Earth, where anything can be synthesized, the remains of alien life are the most valuable of all collectibles, so shiploads of desperate treasure hunters stampeded here in the Great Martian Fossil Rush. I’m trying to make an honest buck in a dishonest world, tracking down killers and kidnappers among the failed prospectors, the corrupt cops, and a growing population of transfers—lucky stiffs who, after striking paleontological gold, upload their minds into immortal android bodies. But when I uncover clues to solving the decades-old murders of Weingarten and O’Reilly, along with a journal that may lead to their legendary mother lode of Martian fossils, God only knows what I’ll dig up...
Download or read book Bad Blood written by John Carreyrou and published by Vintage. This book was released on 2018-05-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.
