Download or read book Business Is Dead written by Neil A. Cohen and published by Permuted Press. This book was released on 2019-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for fans of all genres of pop culture on pursuing their first entrepreneurial venture in business, philanthropy, or the arts. “Pop culture is a very broad realm and approaching the subject of entrepreneurship within this area could be overwhelming. I really appreciate the way author Neil A. Cohen approached this subject. By choosing just one pop culture phenom to analyze, as he did with The Walking Dead, he provides a really well-crafted narrative that can be applied to any Fantrepreneurial tract.” —Lance Fensterman, President of ReedPOP Global, world’s largest pop culture event company “Fandom is a complex subject to cover, and like anything complicated in life, there are nuances. I love that you are writing about fantrepreneurs. I am fascinated by it. I can’t wait to read it and I am proud to be a small part of it.”—Jay Bonansinga, Author, The Walking Dead Woodbury series For anyone who ever wanted to be more than just a fan, Business Is Dead offers easy-to-follow pathways for first-time entrepreneurs looking to start a fan-focused venture. Here you will find funny, inspirational stories of turning passion into action and creating a new form of start-up—the FANtrepreneur. Neil A. Cohen blends his insight, advice, and humor from thirty years’ experience as an M.B.A. specializing in corporate growth, with his own personal experiences as an entrepreneur, learning the intricacies of the fandom-driven marketplace. At the book’s core is the author’s experience of launching his first entrepreneurial venture. Sparked by his fandom of The Walking Dead, he formed an LLC to promote and sell his own zombie trilogy. Along the way, he has met with other authors, artists, philanthropists, and business owners who were driven by their fandom—each forging their own economic path and turning their passion into action.
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Hachette UK. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Download or read book The Company of the Dead written by David Kowalski and published by Titan Books (US, CA). This book was released on 2012-03-13 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one man save the Titanic? March 1912. A mysterious man appears aboard the Titanic on its doomed voyage. His mission? To save the ship. The result? A world where the United States never entered World War I, thus launching the secret history of the 20th Century. April 2012. Joseph Kennedy - grand-nephew of John F. Kennedy - lives in an America occupied in the East by Greater Germany and on the West Coast by Imperial Japan. He is one of six people who can restore history to its rightful order -- even though it would mean his own death. "A magnificent alternate history, set against the backdrop of one of the the greatest maritime disasters." Library Journal “Imaginative, monolithic, action-packed… The reader will not be disappointed.” — Bookseller and Publisher "Time travel, airships, the Titanic, Roswell ... Kowalski builds a decidedly original creature that blends military science fiction, conspiracy theory, alternate history, and even a dash of romance." Publishers Weekly "Kowalski effortlessly smashes together high art and grand adventure in this alt-history juggernaut." John Birmingham, acclaimed author of Weapons of Choice "Exciting action, twisty and ingenious characterisation, and complicated time-travel plotting, deftly handled." S.M. Stirling, NYT bestselling author of The Tears of the Sun "A non-stop chase that takes place across two thousand miles ... and one hundred years of perdurant time." Walter Jon Williams, NYT bestselling author of Deep State
Download or read book Being Dead Is Bad for Business written by Stanley Weiss and published by . This book was released on 2017-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stanley Weiss chronicles his interesting life in this memoir.
Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Business Plus. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Download or read book Is Entrepreneurship Dead written by Scott A. Shane and published by Yale University Press. This book was released on 2018-05-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do not fit. Dismantling each of the most widely accepted theories in turn, he persuasively demonstrates that—while an evolving market is changing the nature of most startups—entrepreneurship is actually alive and well. Shane reveals how the number of incorporated startups is rising, fewer startups are failing, and the number of businesses backed by investors is increasing. The overall picture is positive. Exhaustively researched and compellingly told, this book will be read and discussed for years to come.
Download or read book Dead Companies Walking written by Scott Fearon and published by Macmillan. This book was released on 2015-01-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hedge fund manager Scott Fearon explains why failure in business is not only common, but necessary—and how spotting it early can pay off
Download or read book Corporate Undertaker written by Domenic Aversa and published by Bublish, Inc.. This book was released on 2019-10-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A savage peek behind the corporate curtain. The power of Aversa's storytelling is undeniable. Corporate Undertaker truly is a gripping read." — Self-Publishing Review ____ This book is filled with stories of fraud, mobsters, corruption, suicide, murder, arrogance and incompetence. Stories of companies in a fight for their lives against the biggest banks and law firms in the country. "Not since first reading Stephen Covey...have I read such a life-changing, inspiring business book....A brilliant book and one I recommend to every single business owner and entrepreneur." —N.N. Light, Top 500 Amazon Reviewer "Readers will meet a business advocate who risked his life, health and spiritual outlook to try to save the jobs of thousands of employees." — Blue Ink Reviews _____ For more than 25 years, Domenic Aversa has worked as a crisis manager and corporate restructuring professional. He has advised and operated small and middle-market companies in 45 different industries and worked through every possible extreme with his clients, including coup attempts in developing countries, the http://dot.com bust, 9/11, Ponzi schemes, corrupt bankers, and the Great Recession. In Corporate Undertaker: Business Lessons from the Dead and Dying, he shares his best advice for dealing with adversity and crisis each step of the way through the life of a business. From start-up to mature company, he takes you through the exciting and most worrisome moments for leaders and managers. "An immensely readable account by a man whom companies call when all else fails." — Kirkus "Written by an industry expert, Corporate Undertaker is filled with drama and written with confidence and expertise!" - Clarion Forward "CORPORATE UNDERTAKER is a glance at the dark side of the corporate world from a vastly experienced crisis consultant, penned with humor and a wealth of enthralling personal context." — Indie Reader
Download or read book Amusing Ourselves to Death written by Neil Postman and published by Vintage. This book was released on 1986 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the effects of television culture on how we conduct our public affairs and how "entertainment values" corrupt the way we think.
Download or read book Dickens and the Business of Death written by Claire Wood and published by Cambridge University Press. This book was released on 2015-03-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Dickens is famous for his deathbed scenes, but these have rarely been examined within the context of his ambivalence towards the Victorian commodification of death. Dickens repeatedly criticised ostentatious funeral and mourning customs, and asserted the harmful consequences of treating the corpse as an object of speculation rather than sympathy. At the same time, he was fascinated by those who made a living from death and recognised that his authorial profits implicated him in the same trade. This book explores how Dickens turned mortality into the stuff of life and art as he navigated a thriving culture of death-based consumption. It surveys the diverse ways in which death became a business, from body-snatching, undertaking, and joint-stock cemetery companies, to the telling and selling of stories. This broad study offers fresh perspectives on death in The Old Curiosity Shop and Our Mutual Friend, and discusses lesser-known works and textual illustrations.
Download or read book The Old Rules of Marketing are Dead 6 New Rules to Reinvent Your Brand and Reignite Your Business written by Timothy R. Pearson and published by McGraw Hill Professional. This book was released on 2011-04-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Download or read book You re Only Dead Once written by Editors of Ulysses Press and published by Ulysses Press. This book was released on 2020-02-25 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your passing easier on your loved ones by compiling and organizing all of your important personal information, from social media passwords to power of attorney, in this simple-to-use planner. Preparing for the inevitable can be difficult because it’s overwhelming, from the thought of missing your loved ones to managing all of your personal files. That’s where this book comes in. You’re Only Dead Once provides you with a helpful list of all the necessary information you’ll need to gather, and a handy format to keep it organized. There’s no need to worry about forgetting something important—this planner includes prompts for everything your loved ones will need once you pass away, including chapters for your: Personal information Financial information Personal property Final wishes Last words Prepared with these important details, your loved ones will have one less burden to worry about when dealing with their loss. You’re Only Dead Once can keep you organized, well regulated, and on track.
Download or read book Diet for a Dead Planet written by Christopher D. Cook and published by . This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book News, Inc., Portland, OR (booknews.com).
Download or read book Business Bullseye written by Jim Spurlino and published by Mascot Books. This book was released on 2021-03-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From seasoned business owner and entrepreneur Jim Spurlino comes Business Bullseye, a practical and effective guide to leading small- to medium-sized businesses to success. "If you fail to plan, then you plan to fail." This adage is true of many facets of life, and jumpstarting a business is no exception. Though thousands of businesses are founded each year, many fail at the hands of owners who lack the knowledge or focus needed to prosper. That's where Business Bullseye comes in. From his years of launching, leading, and ultimately selling a successful business, Jim Spurlino knows that one of the key facets of the planning process is identifying a precise target goal and placing that target at the forefront of every business decision. Written for entrepreneurs from all walks of business and life, Business Bullseye provides the insight, tools, and guidance needed to launch your business to new heights. With a refreshingly realistic perspective and clear, actionable advice, Spurlino outlines a variety of universal concepts that emphasize establishing a clear and concise bullseye, and the necessary steps to taking dead aim and hitting it. Punctuated by real-life stories, Business Bullseye inspires, entertains, and combines salient business lessons with spot-on advice from a successful entrepreneur, advice that will lead you and your business to hit the bullseye every single time.
Download or read book Be Different Or Be Dead written by Roy Osing and published by Granville Island. This book was released on 2009-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful business executive, entrepreneur, workshop facilitator and consultant, Roy Osing gives you the real deal: performance enhancement and survival ideas based on solid business principles that have been implemented in the real world -- strategies that work. Osing knows what it takes for businesses to survive in today's chaotic times and achieve extraordinary levels of performance. After a successful career as an executive with a large telecommunications corporation, he formed. his own consulting firm, Brilliance for Business, to assist other businesses. As its current president and CEO, he brings a wealth of experience and knowledge to the complex challenges entrepreneurs face in the contemporary global economy. For business strategy executives, marketing and sales executives, customer service executives, business owners and entrepreneurs, This is an invaluable resource for any leader looking to create a competitive edge for their organisation and build long-term success.
Download or read book The Tyranny of Dead Ideas written by Matt Miller and published by Macmillan. This book was released on 2010-01-19 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offers the most plausible way to renovate our political and policy thinking to meet the challenges of the twenty-first century."—Joe Klein, Time A leading political and business thinker identifies the greatest threat to our economic future: the things we think we know-but don't. America is at a crossroads. In the face of global competition and rapid technological change, our economy is about to face its most severe test in nearly a century-one that will make the recent turmoil in the financial system look like a modest setback by comparison. Yet our leaders have failed to prepare us for what lies ahead because they are in the grip of a set of "dead ideas" about how a modern economy should work. They wrongly believe that - Our kids will earn more than we do - Free trade is always good, no matter who gets hurt - Employers should be responsible for health coverage - Taxes hurt the economy - Schools are a local matter - Money follows merit These ways of thinking-dubious at best and often dead wrong-are on a collision course with economic developments that are irre-versible. In The Tyranny of Dead Ideas, Matt Miller offers a unique blend of insights from history, psychology, and economics to illuminate where today's destructive conventional wisdom came from and how it holds our country back. He also introduces us to a new way of thinking-what he calls "tomorrow's destined ideas"-that can reinvigorate our economy, our politics, and our day-to-day lives. These destined ideas may seem counterintuitive now, but they will coalesce in the coming years in ways that will transform America. A strikingly original assessment of our current dilemma and an indispensable guide to our future, Miller's provocative and path-breaking book reveals why it is urgent that we break the tyranny of dead ideas, for it is only by doing so that we can move beyond the limits of today's obsolete debates and reinvent American capitalism and democracy for the twenty-first century.
