Download or read book Business Drivers in Promoting Digital Detoxification written by Grima, Simon and published by IGI Global. This book was released on 2024-01-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.
Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Download or read book AI Impacts in Digital Consumer Behavior written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-03-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Download or read book Effective Technology for Gender Equity in Business and Organizations written by Darwish, Dina and published by IGI Global. This book was released on 2024-08-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite decades of activism and efforts in society and government, women still face significant barriers to gender equality and economic empowerment in the business world. However, advancements in modern technology may present an opportunity to upend the systems that support inequality. The industrial revolution may have transformed industries, but thus far, it has failed to eradicate longstanding inequalities. Effective Technology for Gender Equity in Business' and Organizations addresses this pressing issue by offering a collection of original research aimed at professionals, policymakers, and knowledge management experts, and examines how new technology can be integrated into various levels of organizations to help continue breaking down barriers and advancing gender equity. This book brings together relevant theoretical frameworks and the latest empirical research findings in gender equity with the aid of modern technology. It targets professionals seeking to enhance their understanding of modern technology's strategic role in contemporary society, including its application at the global economy, network, team building, and information system levels. By offering insights into the recent potential to reduce the gender gap and empower women with these advancements, this book is a valuable resource for those working in healthcare, business organizations, information sciences, and more.
Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih and published by IGI Global. This book was released on 2024-02-07 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
Download or read book Demystifying the Dark Side of AI in Business written by Dadwal, Sumesh and published by IGI Global. This book was released on 2024-03-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.
Download or read book Internationalization of Sport Events Through Branding Opportunities written by Singh Rai, Jaskirat and published by IGI Global. This book was released on 2024-10-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity of star players. Branding such as this has emerged as an indispensable element in strategies that ensure the sport event is easily recognizable, and inscriptive in the minds of sports consumers. Internationalization of Sport Events Through Branding Opportunities explains this shift, as well as share best practices for effective implementation of these strategies. By bringing together international teams and renowned players, organizers can ensure a high level of competition and excitement for sports enthusiasts. Coving topics such as celebrity sports players, product endorsement, and social media, this book is an excellent resource for researchers, scholars, graduate and postgraduate students, sports industry professionals, business and marketing professionals, policy makers, government officials, media and communication experts, and more.
Download or read book Cultural Gastronomy and Adventure Tourism Development written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2024-07-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the industry of global tourism, a pressing issue surfacesthe need to comprehend the transformative convergence of cultural exploration, gastronomic wonders, and adventurous escapades. As the world undergoes a shift in how travelers engage with diverse destinations, scholars, practitioners, and enthusiasts are confronted with a profound challenge. It is in this pivotal moment that this book serves as a resource to explore the challenges and opportunities within Cultural, Gastronomy, and Adventure Tourism Development. The complexities of this issue beg scholarly investigation, urging us to unravel the intricacies that define the future of tourism. This book dissects the intricate connections between cultural heritage, culinary traditions, and the thrill of adventure within the tourism landscape. With the objective is to unravel the symbiotic relationships between these elements, it showcases how they harmonize to craft unforgettable and enriching travel experiences. Including the work of scholars, practitioners, and enthusiasts, which all contribute to the diverse insights included within its pages that delve into the dynamic interplay between cultural immersion, gastronomic exploration, and adventurous pursuits. Through rigorous examination, we aim to shed light on the profound impact these elements have on shaping tourism development globally.
Download or read book Smart Travel and Sustainable Innovations in Bleisure Tourism written by Sharma, Swati and published by IGI Global. This book was released on 2024-10-11 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart travel and sustainable innovations in bleisure tourism are reshaping the way individuals and organizations approach leisure and business travel. Combining elements of business with leisure, this emerging trend emphasizes efficient time management while integrating sustainable practices for minimal environmental impact. Using techniques like eco-friendly accommodations, carbon-offset programs, and digital travel hubs, smart travel solutions enable travelers to seamlessly blend work and employee well-being while promoting responsible tourism. As the demand for improved travel experiences grows, integrating technological advancements and sustainability principles for an eco-friendly approach to tourism becomes pivotal. Smart Travel and Sustainable Innovations in Bleisure Tourism provides practical solutions for smart technology and sustainable applications in business and leisure tourism. It offers insights into the positive effects of smart travel techniques on employee happiness. This book covers topics such as sustainable development, employee well-being, and digital technology, and is a useful resource for tourism and hospitality professionals, business owners, economists, climatologists, computer engineers, sociologists, researchers, scientists, and academicians.
Download or read book Global Trends in Governance and Policy Paradigms written by Hamdan, Mahani and published by IGI Global. This book was released on 2024-04-09 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major paradigm shifts are occurring at rates that are difficult to keep up with, such as a rise in neoliberal paradigm trends, the emergence of new paradigms in response to global challenges, the role of international organizations in promoting new policy paradigms, and the challenges of implementing new policy paradigms in different national contexts. To remain informed, a reference of these shifts is needed. Global Trends in Governance and Policy Paradigms dissects the intricate fabric of global governance through the lens of evolving policy paradigms. This book explores key themes that have shaped and continue to influence the trajectory of global policy and contemporary governance. The narrative unfolds by scrutinizing the ascendancy of the neoliberal paradigm and dissecting its impact on global governance structures. Beyond this, the text navigates through the dynamic responses of the international community to emerging global challenges, highlighting the role of influential international organizations in shaping and propagating innovative policy paradigms. This book establishes a comprehensive framework for understanding evidence-based policymaking, a crucial facet in the evolving discourse of global governance. Each chapter meticulously examines diverse dimensions, from the intersection of artificial intelligence and public policy to the intricacies of Islamic governance and the implications of emerging technologies on regulatory frameworks.
Download or read book Neuromarketing s Role in Sustainable Finance written by Taneja, Sanjay and published by IGI Global. This book was released on 2024-10-18 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.
Download or read book The Palgrave Handbook of Green Finance for Sustainable Development written by Ahmed Imran Hunjra and published by Springer Nature. This book was released on with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AI Technologies and Advancements for Psychological Well Being and Healthcare written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-09-18 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: In mental health care, artificial intelligence (AI) tools can enhance diagnostic accuracy, personalize treatment plans, and provide support through virtual therapy and chatbots that offer real-time assistance. These technologies can help identify early signs of mental health issues by analyzing patterns in speech, behavior, and physiological data. However, the integration of AI also raises concerns about privacy, data security, and the potential for algorithmic bias, which could impact quality of care. As AI continues to evolve, its role in psychological well-being and healthcare will depend on addressing these ethical and practical considerations while harnessing its potential to improve mental health outcomes and streamline healthcare delivery. AI Technologies and Advancements for Psychological Well-Being and Healthcare discusses the latest innovations in AI that are transforming the landscape of mental health and healthcare services. This book explores how AI applications, such as machine learning algorithms and natural language processing, are enhancing diagnostic accuracy, personalizing treatment options, and improving patient outcomes. Covering topics such as behavioral artificial intelligence, medical diagnosis, and precision medicine, this book is an excellent resource for mental health professionals, healthcare providers and administrators, AI and data scientists, academicians, researchers, healthcare policymakers, and more.
Download or read book Conference Proceedings Trends in Business Communication 2022 written by Peter Schneckenleitner and published by Springer Nature. This book was released on 2023-05-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Download or read book Integrated Digital Marketing in Practice written by Andrew Corcoran and published by Cambridge University Press. This book was released on 2023-04-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
