Download or read book Business Development Opportunities and Market Entry Challenges in Latin America written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Doing Business In Latin America written by John E. Spillan and published by Routledge. This book was released on 2014-04-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.

Download or read book Business Development Opportunities and Market Entry Challenges in Latin America written by Garita, Mauricio and published by IGI Global. This book was released on 2015-09-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.

Download or read book Business in Latin America written by Fernando Robles and published by Taylor & Francis. This book was released on 2023-03-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.

Download or read book Navigating Commerce in Latin America written by John E. Spillan and published by Routledge. This book was released on 2018-11-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders determine which economies are likely to prosper, and therefore present better business opportunities for the foreseeable future. A chapter dedicated to the history of Latin America helps readers understand why things appear the way they do, giving them the context they need to understand the underlying business conditions. The book also addresses key challenges and issues that are unique to Latin America, and offers practical advice for tackling them. Each chapter features a focus country in order to provide a more in-depth understanding of what business opportunities exist in this region, how businesses operate and thrive there, as well as what internal and external factors affect the ability to do business in Latin America. The cases at the end of each chapter explore actual business ventures in a particular country. A highly practical book, Navigating Commerce in Latin America will give international business people the tools they need to manage successful businesses in this region.

Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com

Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Bloomsbury Publishing USA. This book was released on 2010-11-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.

Download or read book Base of the Pyramid Markets in Latin America written by Ximena Rueda Fajardo and published by Routledge. This book was released on 2021-08-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

Download or read book How to Do Business in Latin America written by Luke M. Bujarski and published by Apress. This book was released on 2014-12-18 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Do Business in Latin America explains how to get projects off the ground in the many exciting and quickly changing markets of Latin America. Packed full of valuable strategic insights and information on how to set up shop and scale up in the region, How to Do Business in Latin America is for those serious about developing and expanding operations in Mexico and Central and South America. With a population approaching 600 million, rapid proliferation of the internet and mobile telephony, and improvements in social and physical infrastructure, the region has become a bountiful source of untapped, lower-cost talent and other resources—and a huge consumer market for products and services. Yet, with 20 different countries and 20 distinct markets to choose from, Latin America can be very difficult to navigate. In addition to language barriers, there are cultural, legal, regulatory, and technological issues nonnative businesspeople must manage effectively. How to Do Business in Latin America informs and guides you through the thickets that might otherwise entangle new entrants to the burgeoning markets south of the U.S. border. What’s more, it’ll help you develop a clear plan of action for establishing and growing business initiatives. In short, How to Do Business in Latin America provides a pathway to success. It: Explains why Latin America has become such a hotspot for foreign investment Delivers a structured approach to getting your project or investment off the ground Offers insights into working with government agencies, making contacts, and understanding the business culture Provides demographic, market, and cultural snapshots for each unique Latin American market Covers important issues like staying safe, hiring local employees and understanding the labor laws that apply to them, managing and repatriating currency, and more. Provides contact information for people and agencies that can help you find partners, make sales, or get new enterprises in motion What you’ll learn Understand broader market trends driving Latin America’s rise in the global economy Learn whom to approach and how at the local level in order to get your project started Understand the safety/security issues and business challenges in each country Learn about resources and agencies in the United States and Europe and how they can help prepare the way Learn about the crucial role of the internet and how it will help you manage your business virtually, make connections, and drive interest in your business Learn about work culture and how to interact with your partners on the ground Understand the inner workings and economic base of major metropolitan areas in each market Navigate political, legal, and regulatory frameworks in each major Latin American country Who this book is for How to Do Business in Latin America is for people who are thinking about doing business in Mexico, and Central and South America. It is also for those that have already started operations in Latin America and need to improve or expand them. And it’s for those with a beachhead established who are now ready to move into other Latin American countries and markets. No matter what your goal, the book provides clear and concise information about opportunities, obstacles, and processes—and shows how to maximize the odds you’ll succeed in Latin America.

Download or read book Strategy and Competitiveness in Latin American Markets written by Urs P. Jäger and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

Download or read book Globalization and the Ethical Responsibilities of Multinational Corporations Emerging Research and Opportunities written by Johnson, Tarnue and published by IGI Global. This book was released on 2017-03-21 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large corporations operating on an international scale require honest business practices. It is imperative for corporations to conduct activities in an ethical manner, while also attaining effective economic growth. Globalization and the Ethical Responsibilities of Multinational Corporations: Emerging Research and Opportunities is a scholarly reference source including the latest findings on the connection between international influence and integrity among corporations. Featuring extensive coverage on a broad range of topics and perspectives such as corporate governance, stakeholder theory, and foreign direct investment (FDI), this publication is ideally designed for researchers, professionals, and academicians seeking current research on how global and transnational firms have affected economic progression all over the world.

Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Download or read book Economic Growth with Equity written by José Luis Machinea and published by Springer. This book was released on 2006-11-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the development challenge faced by Latin America at a time at which the concerns for the large inequality in the region are at a peak. This volume focuses on growth-with-equity, and is written by an outstanding group of Latin American and international researchers and policy-makers.

Download or read book The Future of Companies in the Face of a New Reality written by Griselda Dávila-Aragón and published by Springer Nature. This book was released on 2021-07-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the changes brought on to economic and business activities in Latin America due to the new scenarios, environments and social dynamics the world is facing as a result of the COVID-19 pandemic, at both micro- and macroeconomic levels. Recent changes to working environments has brought discussions on work-life balance to the forefront, and creating support mechanisms to attract and retain the next generation of workers has become a primary focus for talent managers. At an industry level, there are expectations that once the crisis passes, there will be massive capital inflows toward ESG investments in emerging markets driving the transformation of companies. Consequently, ESG business models will have a cascading effect in the whole supply chain (upstream, midstream and downstream) and will generate greater value for all stakeholders. At the same time, technologies of the fourth industrial revolution, such as Blockchain and Artificial Intelligence, have gradually been adopted by companies leading the charge in ESG business models. The financial sector has taken the lead in these two technologies, but the challenge generated by the COVID-19 pandemic forced other sectors to innovate rapidly in order to remain afloat. Using empirical and theoretical frameworks, the contributors in this book identify the most attractive alternatives to benefit consumers in an adverse environment like the one the world is facing as a result of the COVID-19 pandemic, which while posing a significant challenge for most industries, has also created new opportunities for innovation and ingenuity, analyzing case studies from the coffee and medical tourism sectors in particular.

Download or read book Cases on Internationalization Challenges for SMEs written by Moreira, António Carrizo and published by IGI Global. This book was released on 2020-11-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.

Download or read book Management in Latin America written by Paulo Roberto Feldmann and published by Springer Science & Business. This book was released on 2014-03-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market. Latin America comprises nearly 8.5% of the global population and represents over 8% of the global GDP, yet it is home to only 12 (or less than 2.5%) of the world’s 500 largest companies. In this volume, the author analyzes the unique dynamics of Latin American corporate culture to consider the particular obstacles to more successful performance. Drawing evidence from dozens of companies across the eight largest Latin American economies, he notes that Latin American companies have evolved in the context of a highly aristocratic and oligarchic society, dominated by patriarchal families from the upper classes. Corporate structure, especially in family-owned companies, is based largely on patronage and privilege and often characterized by unnecessary hierarchy, redundant responsibilities and poor communication and information management systems. Operating in relative isolation, with little incentive to invest in innovation to compete against foreign products has reinforced this conservative culture. Taking a fresh perspective that focuses at the firm level, with an emphasis on corporate administration, the author presents a compelling explanation for Latin America’s delay in economic development and offers insights for promoting innovation and entrepreneurship, identifying promising industrial sectors and improving productivity and competitiveness on the global stage.