Download or read book Anthro Vision written by Gillian Tett and published by Simon and Schuster. This book was released on 2021-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.
Download or read book Business Anthropology written by Ann T. Jordan and published by Waveland Press. This book was released on 2012-10-02 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
Download or read book Rethinking Business Anthropology written by Alf H. Walle and published by Routledge. This book was released on 2017-09-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Download or read book Handbook of Anthropology in Business written by Rita M Denny and published by Routledge. This book was released on 2016-06-16 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.
Download or read book Ethnography and the Corporate Encounter written by Melissa Cefkin and published by Berghahn Books. This book was released on 2010 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
Download or read book The Corporate Tribe written by Danielle Braun and published by Routledge. This book was released on 2018-11-09 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: No challenge is entirely new. In 60,000 years of human existence, nearly every problem we face in modern business has already been seen...and solved. We just have to figure out how to apply that age-old tribal wisdom to our current circumstances. The Corporate Tribe will take you on a journey to discover the essence of culture and the secret to successful change programs. Along the way, it will introduce you to the cultural traditions of different people across the globe and provide you with the practical tools you need to apply what you find to today’s organizations. Through thirty compelling stories, The Corporate Tribe will reveal what, deep down, you already know. At turns unfamiliar and disruptive, illuminating and inspirational, The Corporate Tribe offers a powerful paradigm and skillset for tackling organizational and leadership challenges in the twenty-first century and beyond. It is a book for leaders, consultants and advisors who are looking for a fresh perspective and proven solutions, for those who want to build strong communities that are safe for diversity and ready for change. Danielle Braun and Jitske Kramer are corporate anthropologists. They look at organizations as tribes, organizational charts as kinship systems, leaders as chiefs and mission documents as totem poles. Travel with them to places where spirits linger after death, magic is real and rituals are the key to maintaining order and facilitating transition. You will never look at your organization—or approach its problems—the same way again.
Download or read book The Routledge Companion to Anthropology and Business written by Raza Mir and published by Routledge. This book was released on 2020-07-06 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically. The volume hosts key scholars and experts within the fields of Organizational Anthropology, Organizational Ethnography, Organizational Studies and Qualitative Research. The book provides a combination of methodological guidelines, exemplars and epistemological reflection. It includes methodological viewpoints, ethnographic journeys within organizations as well as beyond organizations, and individual reflections on challenges faced by organizational ethnographers. This book is aimed at PhD, master and advanced undergraduate students and researchers across disciplines, especially those who are engaged with general management, organizational behaviour, strategy and anthropological/ethnographic issues.
Download or read book Advertising and Anthropology written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Download or read book Business Anthropology The Basics written by Timothy de Waal Malefyt and published by Taylor & Francis. This book was released on 2023-12-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.
Download or read book The Business of Creativity written by Brian Moeran and published by Routledge. This book was released on 2016-06-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Download or read book Making Global MBAs written by Andrew Orta and published by Univ of California Press. This book was released on 2019-10-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generation of aspiring business managers has been taught to see a world of difference as a world of opportunity. In Making Global MBAs, Andrew Orta examines the culture of contemporary business education, and the ways MBA programs participate in the production of global capitalism through the education of the business subjects who will be managing it. Based on extensive field research in several leading US business schools, this groundbreaking ethnography exposes what the culture of MBA training says about contemporary understandings of capitalism in the context of globalization. Orta details the rituals of MBA life and the ways MBA curricula cultivate both habits of fast-paced technical competence and “softer” qualities and talents thought to be essential to unlocking the value of international cultural difference while managing its risks. Making Global MBAs provides an essential critique of neoliberal thinking for students and professionals in a wide variety of fields.
Download or read book To Double Business Bound written by René Girard and published by JHU Press. This book was released on 1988-03 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Girard fuses literary, psychological, and anthropological texts in order to view the activity of mimesis. This includes the phenomena of scapegoating, victimage, and sacrifice. They, in turn, serve as starting points for a breathtakingly daring and encompassing theory of the origins of human culture. In an era of interdisciplinary studies, this volume stands alone."--"Choice."
Download or read book Design Anthropology written by Christine Miller and published by Routledge. This book was released on 2017-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of two disciplines, design and anthropology, and their convergence within commercial and organizational arenas. Focusing on the transdisciplinary field of design anthropology, the chapters cover the global forces and conditions that facilitated its emergence, the people that have contributed to its development and those who are likely to shape its future. Christine Miller touches on the invention and diffusion of new practices, the recontextualization of ethnographic inquiry within design and innovations in applications of anthropological theory and methodology. She considers how encounters between anthropology and ‘designerly’ practice have impacted the evolution of both disciplines. The book provides students, scholars and practitioners with valuable insight into the movement to formalize the nascent field of design anthropology and how the relationship between the two fields might develop in the future given the dynamic global forces that continue to impact them both.
Download or read book The Anthropology of Corporate Social Responsibility written by Catherine Dolan and published by Berghahn Books. This book was released on 2016-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Anthropology of Corporate Social Responsibility explores the meanings, practices, and impact of corporate social and environmental responsibility across a range of transnational corporations and geographical locations (Bangladesh, Cameroon, Chile, the Democratic Republic of the Congo, Ghana, India, Peru, South Africa, the UK, and the USA). The contributors examine the expectations, frictions and contradictions the CSR movement is generating and addressing key issues such as the introduction of new forms of management, control, and discipline through ethical and environmental governance or the extent to which corporate responsibility challenges existing patterns of inequality rather than generating new geographies of inclusion and exclusion.
Download or read book Ethics in the Anthropology of Business written by Timothy de Waal Malefyt and published by Taylor & Francis. This book was released on 2017-05-02 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.
Download or read book Intimacy at Work written by Stefana Broadbent and published by Routledge. This book was released on 2016-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to some social critics, the digital age involves a retreat into the isolation of intelligent machines. Acclaimed scholar Stefana Broadbent takes another view, that digital technologies allow people to bring their private lives into the often alienating world of work. Through ethnographic evidence and data gathered from large samples in Europe and the U.S., Intimacy at Work looks at a paradox in modern life: Although human beings today spend so much of their waking hours working, they remain increasingly connected to family and friends—because of digital and social media. This book -shows how portable communications sustain personal networks offering a sense of identity, comfort, support, and enjoyment in the workplace;-demonstrates through numerous case studies that digital technologies provide a kind of “safety net” in times of economic crisis, softening the precariousness of existence;-is a revised edition of a volume published in French (L’Intimité au Travail, 2011), which won the prestigious AFCI Prize for books on business communications.
Download or read book Advanced Readings in Business Anthropology written by Robert Guang Tian and published by . This book was released on 2011-08-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
