Download or read book Business Alchemy Turning Ideas into Gold written by William R. Cobb and published by AuthorHouse. This book was released on 2012-06-21 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they dont have access to accurate information about the entrepreneurial process. This book is a word map for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Download or read book Marketing Alchemy Transforming Ideas into Gold written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Marketing Alchemy: Transforming Ideas into Gold – the ultimate guide to creating a successful marketing plan that can transform your business! Do you struggle with developing a marketing plan that effectively reaches and engages your target audience, drives sales, and grows your business? Are you tired of wasting time and money on marketing efforts that fail to deliver results? If so, Marketing Alchemy is the solution you've been looking for! This comprehensive guide takes you through every step of the marketing process, from understanding your product and market to conducting research, developing a marketing strategy, and optimizing your approach for success. You'll learn how to set effective goals, analyze your competition, segment your target market, develop pricing strategies, select distribution methods, and much more. But Marketing Alchemy isn't just a book about traditional marketing strategies – it also covers emerging trends in digital marketing, sustainability, consumer behavior, and the future of marketing. You'll discover how to leverage the latest technologies and tactics to engage your audience, build your brand, and achieve long-term success. With Marketing Alchemy, you'll have all the tools and strategies you need to transform your marketing ideas into gold. Whether you're a small business owner, marketing professional, or entrepreneur, this guide is the key to unlocking your marketing potential and achieving your goals. So what are you waiting for? Invest in Marketing Alchemy today and start transforming your marketing ideas into gold!
Download or read book Entrepreneurial Alchemy written by Davy Mairon and published by Independently Published. This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Alchemy: Turning Ideas into Gold Are you ready to unleash your inner entrepreneur and transform your innovative ideas into a thriving business? Entrepreneurial Alchemy: Turning Ideas into Gold is your definitive guide to making that happen. This comprehensive book takes you on an exciting journey, from the spark of entrepreneurial spirit to the transformation of ideas into successful ventures, and beyond. Drawing on real-world examples, practical advice, and thought-provoking insights, it reveals the secrets to entrepreneurial success. In Part I, ignite your Entrepreneurial Mindset. Explore what it truly means to be an entrepreneur, learn how to embrace risk and uncertainty, cultivate resilience and adaptability, and discover the power of passion and persistence. In Part II, learn the process of turning an idea into a venture. Uncover techniques for identifying and validating business ideas, understand your audience through market analysis, and master the art of developing a robust business model and a compelling value proposition. Part III covers the practical aspects of Building Your Venture. Assemble your dream team, understand the fundamentals of fundraising, navigate product development and launch, and discover essential marketing and branding strategies. In Part IV, delve into Scaling and Beyond. Learn growth strategies for startups, how to navigate challenges and pivots, and explore the art of planning your exit strategy with an overview of options such as IPOs and acquisitions. Finally, Part V takes you into The Future of Entrepreneurship, discussing emerging trends, opportunities, the power of entrepreneurship for social impact, and the importance of building a sustainable and ethical business. Whether you are a seasoned entrepreneur or just starting out, Entrepreneurial Alchemy: Turning Ideas into Gold is a must-read for anyone passionate about entrepreneurship. It's more than a book; it's a journey of transformation that encourages you to continue to learn, grow, and make a positive contribution to the world through your entrepreneurial endeavors. Begin your entrepreneurial journey today with Entrepreneurial Alchemy: Turning Ideas into Gold. This guide is your passport to a future filled with opportunity, innovation, and entrepreneurial success.
Download or read book Synaptic Alchemy written by Steven Cardinale and published by . This book was released on 2020-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship & Innovation take on a new way of looking at success by looking at them through the eyes of an ancient path of masters
Download or read book How Creativity Rules the World written by Maria Brito and published by HarperCollins Leadership. This book was released on 2022-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
Download or read book Almost Alchemy written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2019-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Download or read book Alchemical Psychology written by Thom F. Cavalli and published by Penguin. This book was released on 2002-03-04 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alchemical practices have been reborn in our contemporary world under the rubric of Jungianism, transpersonal psychology, or depth psychology. But in Alchemical Psychology, Thom F. Cavalli, Ph.D., takes us directly to the source—and on a wonderful adventure into the true nature of our hearts and minds. In a book that sparkles with verve, life, and practicality, Dr. Cavalli explains how alchemy was one of humankind’s earliest efforts to transform the nature of consciousness. What little-known or underground arts did alchemists practice in pursuit of self-transformation—and how can they enrich us today? Using the same practices that he employs with patients, Dr. Cavalli offers readers a plethora of personal exercises that, among other things, enables them to “type” themselves according to ancient alchemical identifiers of nature and personality. He then provides practices that can help free them from the grip of familiar problems and foster true personal growth. Beautifully illustrated with medieval prints from the alchemical tradition, Alchemical Psychology gives readers both a richer understanding of their own natures and of the traditions on which many of our modern therapies are based.
Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Download or read book Entrepreneurship and Small Business Management Student Activity Workbook written by Earl C. Meyer and published by McGraw-Hill/Glencoe. This book was released on 1993-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Turning Text Into Gold written by Bill Inmon and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce you to the world of taxonomies and textual analytics. In our distant past, we attempted to create wealth by turning everyday substances into gold. This was early alchemy, and ultimately it did not work. But the world has changed. Today we have a type of "modern alchemy" that really can create gold. We can transform voluminous text into a wealth of knowledge. Text is a common fabric of society, yet it is still challenging for our technology to make sense of text. This is where taxonomies can help. In this book, legendary Bill Inmon will introduce you to the concept of taxonomies and how they are used to simplify and understand text. We emphasize the practical aspects of taxonomies, and the subsequent usage of taxonomies as a basis for textual analytics. This book is for managers who have to deal with text, students of computer science, programmers who need to understand taxonomies, systems analysts who hope to draw business value out of a body of text, and especially those who are struggling to decode data lakes. Hopefully for those individuals (and many more), this book will serve as both an introduction to taxonomies and a guide to how taxonomies can be used to bring text into the realm of corporate decision-making. This book will introduce you to the world of taxonomies, as well as explore: - Simple and complex taxonomies - Ontologies - Obtaining taxonomies - Changing taxonomies - Taxonomies and data models - Types of textual data - Textual analytics. In addition, several case studies are presented from industries as diverse as banking, call centers, and travel.
Download or read book Theatrum Chemicum Brittannicum written by Elias Ashmole and published by Cosimo, Inc.. This book was released on 2007-11-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To All Ingeniously Elaborate Students, In the most Divine Mysteries of Hermetique Learning." Or so British politician and Freemason ELIAS ASHMOLE (1617-1692) dedicated this curious artifact of the esoteric and spiritual philosophy of alchemy. An avid collector of antiquaries and other oddities (they were, upon his death, bequeathed to Oxford University, which used them to found the Ashmolean Museum), Ashmole counted among his treasures volumes of metaphysical poems available only in private, and fiercely guarded, manuscripts. In 1652, though, he collected many of these writings in this hefty tome, annotated with his own comments. Included are: . "The Ordinall of Alchimy" by Thomas Norton . "The Compound of Alchymie" by Sir George Ripley . "Liber Patris Sapientiae" . "The Tale of the Chanons Yeoman" by Geoffry Chaucer . "The Worke of John Dastin" . "The Hunting of the Greene Lyon" by the Viccar of Malden . "Bloomsfields Blossoms: Or, The Campe of Philosophy" . "Sir Ed Kelley Concerning the Philosopher's Stone" . and much more. Once a resource for such natural philosophers as Isaac Newton, the Theatrum Chemicum Brittannicum remains an astonishing album of arcania.
Download or read book The New Alchemists written by Charles Handy and published by Random House. This book was released on 2011-02-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs new ideas, now products, new kinds of associations and institutions, new initiatives, new art and new designs. But these new things seldom come from established organisations. They come from individuals - the New Alchemists. What drives people to create something from nothing? Is it ambition, the need for self-fulfilment? Is it to do with money, power, or even genes? Is there a mood of the time that encourages people? Can anyone do it? Charles Handy has talked to a range of extraordinary characters - from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran. And Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments. The New Alchemists is a fascinating and inspirational investigation into the creative and entrepreneurial process.
Download or read book Transforming Matter written by Trevor H. Levere and published by JHU Press. This book was released on 2003-04-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemistry explores the way atoms interact, the constitution of the stars, and the human genome. Knowledge of chemistry makes it possible for us to manufacture dyes and antibiotics, metallic alloys, and other materials that contribute to the necessities and luxuries of human life. In Transforming Matter, noted historian Trevor H. Levere emphasizes that understanding the history of these developments helps us to appreciate the achievements of generations of chemists. Levere examines the dynamic rise of chemistry from the study of alchemy in the seventeenth century to the development of organic and inorganic chemistry in the age of government-funded research and corporate giants. In the past two centuries, he points out, the number of known elements has quadrupled. And because of synthesis, chemistry has increasingly become a science that creates much of what it studies. Throughout the book, Levere follows a number of recurring themes: theories about the elements, the need for classification, the status of chemical science, and the relationship between practice and theory. He illustrates these themes by concentrating on some of chemistry's most influential and innovative practitioners. Transforming Matter provides an accessible and clearly written introduction to the history of chemistry, telling the story of how the discipline has developed over the years.
Download or read book Actor s Alchemy written by Bruce Miller and published by Rowman & Littlefield. This book was released on 2011-02-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An actor's script is both a gold mine, and the map to discovering it: if properly read, a script will reveal its riches to you. Unfortunately, most actors never learn to efficiently read the map, or master how to convert what they find in a script into playable gold. Why? Because this aspect of the acting process is seldom taught in a simple and tangible way in the classroom or studio. Acting can – and should – be more than guesswork and instinct. Actor's Alchemy: Finding the Gold in Your Script examines the relationship between the script and what an actor ultimately does on the stage or on screen. Here is a straightforward guide filled with useful information to help actors learn to use their scripts in a specific and analytical way to solve the problems of the scene and bring their elusive characters to life. In learning how to decipher the script, actors will be equipped to make the choices that lead to delivering a gold performance.
Download or read book The Alchemist written by Paulo Coelho and published by HarperCollins. This book was released on 2015-02-24 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations. Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.
Download or read book A Pocket Essential Short History of Alchemy Alchemists written by Sean Martin and published by Oldcastle Books. This book was released on 2011-10-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often alchemy is seen as an example of medieval gullibility and the alchemists as a collection of eccentrics and superstitious fools. In this Pocket Essential Sean Martin shows that nothing could be further from the truth. It is important to see the search for the philosopher's stone and the attempts to turn base metal into gold as metaphors for the relation of man to nature and man to God as much as seriously held beliefs. Alchemy had a self-consistent outlook on the natural world and man's place in it. Alchemists like Paracelsus and Albertus Magnus were amongst the greatest minds of their time and the history of alchemy is both the history of a spiritual search and the history of a slowly developing scientific method. Sir Isaac Newton devoted as much time to his alchemical studies as he did to his mathematical ones. This book traces the history of alchemy from ancient times to the 20th century, highlighting the interest of modern thinkers like Jung in the subject, and in the process covers a major, if neglected area of Western thought.
