Download or read book Building Interactive Entertainment and E commerce Content for Microsoft TV written by Peter J. Krebs and published by . This book was released on 2000 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market -- Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.
Download or read book Interactive Television Production written by Mark Gawlinski and published by Taylor & Francis. This book was released on 2013-01-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Download or read book Multimedia Information Technology written by and published by . This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2006-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
Download or read book Handbook on Electronic Commerce written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Download or read book Understanding New Media written by Robert K. Logan and published by Peter Lang. This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E business written by Amanda C. Brock and published by Spiramus Press Ltd. This book was released on 2009 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an easy-to-read, jargon-busting guide to the legal issues affecting online business. The use of bullet points and checklists provide useful aide memoirs, while the sample clauses and contracts are invaluable. The book deals with the E-Commerce Regulations (EC Directive) 2002, and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design and build, hosting content, linking, outsourcing and other third party relationships.
Download or read book Plunkett s E commerce Internet Business Almanac 2006 written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-02 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ready-reference guide to the E-Commerce & Internet Business! Complete profiles of over 400 of the largest, most successful corporations in all facets of the Internet sector. Our industry analysis covers B2C, B2B, online financial services, online travel and Internet access and usage trends.
Download or read book Billboard written by and published by . This book was released on 1997-01-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book ITV Handbook written by Edward M. Schwalb and published by Prentice Hall Professional. This book was released on 2004 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proposed book will present key iTV issues, technology solutions and standards assembled from those technologies. Readers of the book will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter will contain specific details so as to serve as a starting point for readers who want to become experts in a specific field.
Download or read book PC Mag written by and published by . This book was released on 1997-02-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Download or read book Billboard written by and published by . This book was released on 2006-01-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Digital Babylon written by John Geirland and published by Arcade Publishing. This book was released on 1999 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: As "Soul of a New Machine" did for the nascent digital age, "Digital Babylon" weaves the emerging future of digital entertainment into a compelling personal narrative that illuminates the successes, failures, and uncertainty about the industry's future.
Download or read book Billboard written by and published by . This book was released on 1996-07-27 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
