Download or read book Trump University Branding 101 written by Donald Sexton and published by John Wiley and Sons. This book was released on 2009-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Download or read book Personal Branding 101 written by Katy Goshtasbi and published by . This book was released on 2013-11-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Download or read book Personal Branding 101 written by Desmond Jones and published by Createspace Independent Publishing Platform. This book was released on 2016-10-26 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Promote YOUPersonal branding is defined as the process that people use to market themselves along with their skills and careers as a brand by itself. Today's personal branding concept revolves around "packaging yourself" suitably to meet and exceed the expectations of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with set goal(s) in mind. This book is aimed at helping the newcomer with understanding the art of personal branding. There is very little doubt in my mind that you already have a digital footprint in the world of personal branding. This could be either through your FB, Twitter, and other such social media profiles.In this book, I hope to guide you build yourself an awesome personal brand that makes people want to have a second look.Here Is A Preview Of What You'll Learn... How to Create and Maintain your Personal Brand How to Identify Your Target Audience How to Build Great Online Assets Tags: Personal Branding, Marketing Yourself, Marketing, Self Marketing, Brand Strategy, Brand Marketing

Download or read book Small Business Branding 101 written by Bianca van der Meulen and published by . This book was released on 2019-06-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Branding 101 is a hands-on crash course for entrepreneurs. Learn a proven, step-by-step process for building an irresistible brand identity.YOU ALREADY HAVE A BRAND......and it impacts every part of your business, for better or for worse. While smart tactics boost your business temporarily, marketing becomes exhausting without a strong brand at its core. But what exactly is a strong brand? And how do you create one with limited money and time?TELL YOUR STORY, NAME YOUR SUPERPOWERSWhen you started your entrepreneurial journey, you were confident that you had something special to offer the world. But somewhere along the way, it's easy to get lost in the beautiful chaos of growing a business. Well-meaning advisors, marketing gurus, and professional creatives just seem to add to the confusion.It's time to take a step back, reconnect with what matters, and decide what your business is really about. This is the core of branding--and it doesn't require an MBA or degree in design. Learn how to build a more relevant, unique, and authentic brand identity by answering four questions:WHO: Who is going to fall in love with your brand?WHY: Why does your business exist?WHAT: What are your superpowers?HOW: How does your brand look and sound?BECOME THE EXPERT ON YOUR BRANDSmall Business Branding 101 is an introduction to the efficient, emotionally intelligent process that branding agency Sunbird Creative has used to boost over 100 small business brands. Learn from real-life examples, jargon-free explanations, and step-by-step exercises. Walk away with your own Brand Canvas, a one-page tool for capturing the essence of your brand identity and getting on the same page with partners, employees, and freelance creatives.

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Download or read book Build Your Personal Brand written by Rachel Gogos and published by Independently Published. This book was released on 2018-12-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Download or read book Building the Brand Driven Business written by Scott M. Davis and published by Jossey-Bass. This book was released on 2002-10-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Download or read book Strategy Is Your Words written by Mark Pollard and published by . This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Media 101 written by Chris Brogan and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2014-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Download or read book Build Your Brand 101 written by Christine Champei and published by Independently Published. This book was released on 2024-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where empowerment meets practical wisdom. BUILD YOUR BRAND 101: The Keys to Success in 3 Parts is more than just a book; it's your companion on the journey to personal and professional fulfillment. Through its pages, you'll discover not only how to craft a compelling brand but also how to embrace your authenticity, cultivate resilience, and pursue your passions with purpose. Whether you're an aspiring entrepreneur, a creative visionary, or someone seeking to redefine success on your own terms, this book offers actionable insights and heartfelt encouragement to ignite your journey. It's time to unlock your potential, build your brand, and embrace a future filled with limitless possibilities. A comprehensive guide designed to elevate your entrepreneurial journey. In Part 1, discover the art of crafting the perfect brand-from defining your unique identity to creating a compelling narrative that resonates with your audience. Part 2 unveils powerful caption strategies tailored to drive sales and engagement, equipping you with the language to captivate and convert. Part 3 introduces customizable marketing templates, empowering you to strategically promote your products or services with precision and impact. But it doesn't stop there. Throughout the book, find dedicated brainstorming pages and interactive sections where you can unleash your creativity and map out your path to success. Whether you're launching a startup or scaling your existing business, these tools and insights are your roadmap to achieving not just success, but the coveted status of a millionaire entrepreneur. Take charge of your future, harness your ideas, and transform them into thriving realities.

Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos