Download or read book Bringing Loyalty To Life written by Richard Beattie and published by SRA Books. This book was released on 2023-06-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape. Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to: discover how loyalty campaigns can drive increased revenue and growth design loyalty campaigns for their business and measure their success create deep and enduring emotional connections with customers be a force for positive change in the community keep up with retail trends and stay ahead of the competition. Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.
Download or read book The Customer Loyalty Loop written by Noah Fleming and published by Red Wheel/Weiser. This book was released on 2016-11-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.
Download or read book Driving Loyalty written by Kirk Kazanjian and published by Random House Digital, Inc.. This book was released on 2013-04-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Download or read book The Loyalty Leap written by Bryan Pearson and published by Penguin. This book was released on 2012-05-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
Download or read book The Vassar Miscellany written by and published by . This book was released on 1900 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The End of Loyalty written by Rick Wartzman and published by PublicAffairs. This book was released on 2018-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers--General Motors, General Electric, Kodak, and Coca-Cola--he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. Deeply researched and compelling, The End of Loyalty will make you rethink how Americans can begin to resurrect the middle class. Finalist for the Los Angeles Times book prize in current interestA best business book of the year in economics, Strategy+Business
Download or read book Truly Devoted written by H. Norman Wright and published by Harvest House Publishers. This book was released on 2013-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and Christian counselor H. Norman Wright (2.7 million books sold) combines biblical principles with his enthusiasm for dogs in this warmhearted and inspiring devotional. In stories of loyalty and perseverance, Norm draws parallels between the dog world and the human world to reveal God's love in action: A dog's tendency to gnaw on bones reflects how people handle worry. Instead, people can give God their fears and experience His peace. A cowering dog becomes joyous when forgiven. When people confess their sins, they receive God's forgiveness and joy returns. A dog who rescues a boy in a tsunami shows how the Holy Spirit convicts people of sin so they'll turn to Christ and be saved. From daily antics to extraordinary deeds, these dogs personify the ups and downs of life and highlight the joys and benefits of following God.
Download or read book Loyalty written by George P. Fletcher and published by Oxford University Press. This book was released on 1995-07-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when age-old political structures are crumbling, civil strife abounds, and economic uncertainty permeates the air, loyalty offers us security in our relationships with associates, friends, and family. Yet loyalty is a suspect virtue. It is not impartial. It is not blind. It violates the principles of morality that have dominated Western thought for the last two hundred years. Loyalties are also thought to be irrational and contrary to the spirit of Capitalism. In a free market society, we are encouraged to move to the competition when we are not happy. This way of thinking has invaded our personal relationships and undermined our capacities for friendship and loyalty to those who do not serve our immediate interests. As George P. Fletcher writes, it is time for loyal bonds, born of history and experience, to prevail both over impartial morality and the self-interested thinking of the market trader. In this extended essay, George P. Fletcher offers an account of loyalty that illuminates its role in our relationships with family and friends, our ties to country, and the commitment of the religious to God and their community. Fletcher opposes the traditional view of the moral self as detached from context and history. He argues instead that loyalty, not impartial detachment, should be the central feature of our moral and political lives. Writing as a political "liberal," he claims that a commitment to country is necessary to improve the lot of the poor and disadvantaged. This commitment to country may well require greater reliance on patriotic rituals in education and a reconsideration of the Supreme Court's extending the First Amendment to protect flag burning. Given the worldwide currents of parochialism and political decentralization, the task for us, Fletcher argues, is to renew our commitment to a single nation united in its diversity. Bringing to bear his expertise as a law professor, Fletcher reasons that the legal systems should defer to existing relationships of loyalty. Familial, professional, and religious loyalties should be respected as relationships beyond the limits of the law. Thus surrogate mothers should not be forced to surrender and betray their children, spouses should not be required to testify against each other in court, parents should not be prevented from willing their property to their children, and the religiously committed should not be forced to act contrary to conscience. Yet the question remains: Aren't loyalty, and particularly patriotism, dangerously one-sided? Indeed, they are, but no more than are love and friendship. The challenge, Fletcher maintains, is to overcome the distorting effects of impartial morality and to develop a morality of loyalty properly suited to our emotional and spiritual lives. Justice has its sphere, as do loyalties. In this book, Fletcher provides the first step toward a new way of thinking that recognizes the complexity of our moral and political lives.
Download or read book Psychology in Theory and Application written by Horatio Willis Dresser and published by . This book was released on 1924 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loyalty Binds Me written by Joan Szechtman and published by Createspace Independent Publishing Platform. This book was released on 2017-01-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: While on a pilgrimage to London to visit his first wife, Anne's tomb in Westminster Abbey, Richard III is arrested for a 500 year-old murder. He must now protect his blended family and defend himself without revealing his true identity.
Download or read book Bring Up the Bodies written by Hilary Mantel and published by Henry Holt and Company. This book was released on 2012-05-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2012 Man Booker Prize Winner of the 2012 Costa Book of the Year Award The sequel to Hilary Mantel's 2009 Man Booker Prize winner and New York Times bestseller, Wolf Hall delves into the heart of Tudor history with the downfall of Anne Boleyn Though he battled for seven years to marry her, Henry is disenchanted with Anne Boleyn. She has failed to give him a son and her sharp intelligence and audacious will alienate his old friends and the noble families of England. When the discarded Katherine dies in exile from the court, Anne stands starkly exposed, the focus of gossip and malice. At a word from Henry, Thomas Cromwell is ready to bring her down. Over three terrifying weeks, Anne is ensnared in a web of conspiracy, while the demure Jane Seymour stands waiting her turn for the poisoned wedding ring. But Anne and her powerful family will not yield without a ferocious struggle. Hilary Mantel's Bring Up the Bodies follows the dramatic trial of the queen and her suitors for adultery and treason. To defeat the Boleyns, Cromwell must ally with his natural enemies, the papist aristocracy. What price will he pay for Anne's head? Bring Up the Bodies is one of The New York Times' 10 Best Books of 2012, one of Publishers Weekly's Top 10 Best Books of 2012 and one of The Washington Post's 10 Best Books of 2012
Download or read book Loyalty written by Eric Felten and published by Simon and Schuster. This book was released on 2011-04-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, provocative, story-filled inquiry into the indispensable virtue of loyalty—a tricky ideal that gets tangled and compromised when loyalties collide (as they inevitably do), but a virtue the author, a prizewinning columnist for The Wall Street Journal, says is as essential as it is impossible. Felten illustrates the push and pull of loyalties— from the ancient Greeks to Facebook—with stories and scenarios in which conflicting would-be moral trump cards trap the unlucky in painful ethical dilemmas. The foundation of our greatest satisfactions in life, loyalty also proves to be the root of much misery. Can we escape the excruciating predicaments when loyalties are at loggerheads? Can we avoid betraying and being betrayed? When looking for love and friendship—the things that make life worthwhile—we are looking for loyalty. Who can we count on? And who can count on us? These are the essential (and uncomfortable) questions loyalty poses. Loyalty and betrayal are the stuff of the great stories that move us: Agamemnon, Huck Finn, Brutus, Antigone, Judas. When is loyalty right, and when does the virtue become a vice? As Felten writes in his thoughtful and entertaining book, loyalty is vexing. It forces us to choose who and what counts most in our lives—from siding with one friend over another to favoring our own children over others. It forces us to confront the conflicting claims of fidelity to country, community, company, church, and even ourselves. Loyalty demands we make decisions that define who we are.
Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Download or read book There is another King one Jesus King Jesus or Loyalty to Christ A sermon etc written by Charles BULLOCK (B.D.) and published by . This book was released on 1863 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Terrible Loyalty written by William Roskey and published by Independently Published. This book was released on 2019-07-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical Fiction at its Best! One of the first reactions of many who have read this book is to say that it is far more than a novel about riveting submarine action in World War II. That it is, above all, a book about an extraordinary group of characters and the events that shaped them into the men and women they were when, without warning, 353 Japanese planes swooped down out of a clear cobalt sky on a quiet Sunday morning to wreak havoc on the United States Navy's Pacific Fleet, which lay quietly at anchor in Pearl Harbor. Dade Bowie is a 31-year old submarine skipper, the product of poverty and an abusive home life in West Texas. He is secretly afraid that he lacks the courage he needs to go into combat. Rachael Wyer spent 20 unsuccessful years as a missionary in a small Japanese fishing village, and, after Japanese naval cadets brutally murder her husband, she leaves to return to the United States. On her way back in April 1941, the Office of Naval Intelligence recruits her to translate intercepted Japanese naval communications in one of the most highly classified operations run by the United States. As she watches the attack in horror, she is 39-years old, and has already come to hate the Japanese even before this day. She and Dade Bowie will meet in the days following the attack and become lovers. They will battle the Japanese, naval bureaucracy, fear, conflicting loyalties, and their own personal demons in the desperate months that follow.
Download or read book Irrational Loyalty Building a Brand That Thrives in Turbulent Times written by Deb Gabor and published by Lioncrest Publishing. This book was released on 2019-03 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
Download or read book Wisconsin Congregational Church Life written by and published by . This book was released on 1917 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
