Download or read book Brands that Dream written by Xavier Oliver Conti and published by Libros de Cabecera. This book was released on 2014-10-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream.Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand – as small as it may be – can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.
Download or read book Brands That Dream written by Xavier Conti and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only brands that dream will stand, create a reputation and turn their customers into fans. Today, a company can only truly stand out if it has a dream - a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand - as small as it may be - can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem.
Download or read book The Unlimited Dream Company A Novel written by J. G. Ballard and published by Liveright. This book was released on 2013-05-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A remarkable piece of invention, a flight from the world of the familiar and the real into the exotic universe of dream and desire." —New York Times Book Review When a light aircraft crashes into the Thames at Shepperton, the young pilot who struggles to the surface minutes later seems to have come back from the dead. Within hours everything in the dormitory suburb is transformed. Vultures invade rooftops, luxuriant tropical vegetation overruns the quiet avenues, and the local inhabitants are propelled by the young man’s urgent visions through ecstatic sexual celebrations toward an apocalyptic climax. In this characteristically inventive novel Ballard displays to devastating effect the extraordinary imagination that has established him as one of the twentieth century’s most visionary writers.
Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Build a Dream3 written by DesignerBooks and published by Designer Books. This book was released on 2018-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand building generates brand value, and brand value forms brand equity. The current brand power of economic and social development can not be ignored, and every cooperation in each industry is paying more and more attention to the cultivation and promotion of brands. At a time when social construction is gradually improving, people are paying more and more attention to the children's industry and investing more resources in related industries, e.g. education, medical care, food and other fields. BUILD A DREAM: BRAND DESIGN FOR KIDS brings together designer designs from around the world on children's brands, covering a wide range of fields, including brand logo design and extended material design in multiple industries. Thus, this book could provide a rich reference case for designers or design enthusiasts, and many nutrients could be drew from it during your design work.
Download or read book Dream Street written by Tricia Elam Walker and published by Anne Schwartz Books. This book was released on 2021-11-16 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED ONE OF THE BEST CHILDREN’S BOOKS OF THE YEAR BY THE NEW YORK TIMES • FIVE STARRED REVIEWS Visit a truly special street bursting with joy, hope, and dreams. Inspired by the neighborhood where they grew up as cousins, this gorgeous picture book from an award-winning illustrator and critically acclaimed author is the perfect gift or keepsake for every generation. Welcome to Dream Street--the best street in the world! Jump rope with Azaria--can you Double Dutch one leg at a time? Dream big with Ede and Tari, who wish to create a picture book together one day. Say hello with Mr. Sidney, a retired mail carrier who greets everyone with the words, "Don't wait to have a great day. Create one!" On Dream Street, love between generations rules, everyone is special, and the warmth of the neighborhood shines. A magical story from the critically acclaimed author of Nana Akua Goes to School and a Caldecott Honor and Coretta Scott King Award winning illustrator. Illuminating this vivid cast of characters are vibrant, joyful illustrations that make this neighborhood--based on the Roxbury neighborhood in Boston where the author and illustrator grew up together as cousins--truly sing. This book is a perfect way for parents to share with their children the importance of community.
Download or read book Companies and Their Brands written by and published by . This book was released on 2008 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Italian Dream written by Gelasio Gaetani d’Aragona Lovatelli and published by Assouline Publishing. This book was released on 2016-10-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than three years, Aline Coquelle, the well-known globe-trotting photographer, and Count Gelasio Gaetani d’Aragona Lovatelli, a member of one of the oldest aristocratic Italian families, have followed the map of Italy’s best wines. Guided by Gelasio, readers are introduced to a tribe of artistic and wine-loving amici who share their passion for their country’s heritage and bounty. The Italian Dream: Wine, Heritage, Soul is an escape into the effortlessly elegant Italian lifestyle, savoring wine behind the private gates of family castles and vineyards, from the foothills of the Alps to the hill towns of Tuscany to the relaxed southern seasides.
Download or read book Cross Cultural Brand Personality and Brand Desirability written by Corinna Colette Vellnagel and published by Springer Nature. This book was released on 2020-08-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
Download or read book Brand written by Henrik Ibsen and published by . This book was released on 1906 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dreams of El Dorado written by H. W. Brands and published by Basic Books. This book was released on 2019-10-22 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Epic in its scale, fearless in its scope" (Hampton Sides), this masterfully told account of the American West from a two-time Pulitzer Prize finalist sets a new standard as it sweeps from the California Gold Rush and beyond. In Dreams of El Dorado, H. W. Brands tells the thrilling, panoramic story of the settling of the American West. He takes us from John Jacob Astor's fur trading outpost in Oregon to the Texas Revolution, from the California gold rush to the Oklahoma land rush. He shows how the migrants' dreams drove them to feats of courage and perseverance that put their stay-at-home cousins to shame-and how those same dreams also drove them to outrageous acts of violence against indigenous peoples and one another. The West was where riches would reward the miner's persistence, the cattleman's courage, the railroad man's enterprise; but El Dorado was at least as elusive in the West as it ever was in the East. Balanced, authoritative, and masterfully told, Dreams of El Dorado sets a new standard for histories of the American West.
Download or read book The Hidden Meaning of Dreams written by Craig Hamilton-Parker and published by Sterling Publishing Company, Inc.. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological and mystical meanings of symbols in dreams.
Download or read book Dream Big written by Cristiane Correa and published by Sextante. This book was released on 2014-04-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way. Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity. The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting. Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune. Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day. In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: “Brokerage wanted.” Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia. The “Garantia model” was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.
Download or read book Dream Like a Champion written by John Cook and published by U of Nebraska Press. This book was released on 2017-09-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since becoming the Nebraska women’s volleyball coach in 2000, John Cook has led the team to four national championships, seven NCAA semifinal appearances, and the nation’s top winning percentage in women’s volleyball. In Dream Like a Champion Cook shares the coaching and leadership philosophy that has enabled him to become one of the game’s winningest coaches. Growing up in San Diego, Cook acquired his coaching philosophy from his experiences first as a football coach, then as a student of the sport of volleyball on the beaches of Southern California. After a stint as an assistant volleyball coach at Nebraska, he returned to Nebraska as head coach in 2000 and won the national championship in his first season. Even with a bar set so high, Cook saw at Nebraska’s tradition-rich program the potential for even greater growth and success. He decided to focus on higher expectations, training, motivation, goal setting, and other ways to build the strongest teams possible. In Dream Like a Champion Cook shares the philosophy behind Nebraska’s culture of success and reveals how he’s had to learn, evolve, and be coached himself, even in his fifth decade as a coach. With openness and candor he delivers insights about his methods and passes along lessons that can be used by leaders in any field. Cook also shares behind-the-scenes anecdotes about Nebraska volleyball moments and players—and how he coaches and teaches his players about life beyond the court.
Download or read book Summary of H W Brands Dreams of El Dorado written by Everest Media, and published by Everest Media LLC. This book was released on 2022-07-17T22:59:00Z with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The first Americans entered human history as Asia’s east. They were hunters who spread and multiplied across the Americas, and they forgot where they came from. The American West was sparsely populated because of a lack of water, while the Great Plains were rich due to the resource of buffalo. #2 The Mississippi River was the central artery of North America, and its tributaries drained most of what would become the United States. The victory of the United States in the Revolutionary War gave it control of the eastern half of the Mississippi basin. #3 When Thomas Jefferson became president, he sought to purchase New Orleans, which would guarantee the right of deposit and navigation. He discovered that France had reacquired Louisiana from Spain, by a treaty that was supposed to be secret but didn’t stay so for long. #4 Jefferson, despite his strict constructionist philosophy, signed the Louisiana Purchase deal with Napoleon. The acquisition of Louisiana doubled the size of the United States, ensuring a handsome patrimony for generations of American farmers.
Download or read book Brands Consumers Symbols and Research written by Sidney J. Levy and published by SAGE Publications. This book was released on 1999-08-11 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!
