Download or read book Branding India written by Amitabh Kant and published by Harpercollins. This book was released on 2009-05-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Download or read book The Politics of Time and Youth in Brand India written by Jyotsna Kapur and published by Anthem Press. This book was released on 2014-12-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
Download or read book Brand New Nation written by Ravinder Kaur and published by Harper Collins. This book was released on 2021-08-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Download or read book The Emergence of Brand Name Capitalism in Late Colonial India written by Douglas E. Haynes and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Download or read book Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by . This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Download or read book Cases on Consumer Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Download or read book India Design Year Book written by CII and published by Penguin UK. This book was released on 2015-08-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CII India Design Yearbook 2014 is a medium to communicate the best of design emanating from India in diverse design disciplines. These yearbooks become an international reference for excellent design. Companies, journalists, architects, planners, designers and people all over the world who are interested in design use the yearbooks for their day-to-day work and keep them over the years as collectors’ items and an archive of excellent design. This is the second instalment of the yearbook, which aims to capture over 200 recent projects in which the companies / design firms have employed agile design thinking, methodology and processes to achieve success for clients, partners and end users.
Download or read book Living Brand India written by Dr. Sushant Sharma and published by Author's Ink Publications. This book was released on 2023-03-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.
Download or read book Asian Branding written by Ian Batey and published by . This book was released on 2002 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "
Download or read book Building Brands in Asia written by Tim Andrews and published by Taylor & Francis. This book was released on 2017-05-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
Download or read book Pharmaceutical Marketing Management written by N. Udupa and published by Manipal Universal Press. This book was released on 2016-01-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
