Download or read book Brand America written by Simon Anholt and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.
Download or read book Rebuilding Brand America written by Dick MARTIN and published by AMACOM/American Management Association. This book was released on 2007-01-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald’s, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East. * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind. * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice. Based on a deep understanding of anti-Americanism’s roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.
Download or read book National Party Organizations and Party Brands in American Politics written by Boris Heersink and published by Oxford University Press. This book was released on 2023-06-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.
Download or read book International Place Branding Yearbook 2011 written by Frank M. Go and published by Springer. This book was released on 2011-09-29 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Download or read book Data Considered by Committee C 1 of the American Society for Testing Materials in Preparing the Standard Specifications and Tests for Portland Cement serial Designation C 9 written by and published by . This book was released on 1919 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Marketing High Technology written by William L. Shanklin and published by Lexington Books. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Download or read book Social Media in Sport Marketing written by Timothy Newman and published by Routledge. This book was released on 2017-01-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Download or read book Party Brands in Crisis written by Noam Lupu and published by Cambridge University Press. This book was released on 2016-01-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes.
Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Download or read book History of Soybeans and Soyfoods in Korea 544 CE to 2021 written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2021-05-31 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 144 photographs and illustrations. Free of charge in digital PDF format.
Download or read book The Lessons of Tragedy written by Hal Brands and published by Yale University Press. This book was released on 2019-02-26 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “brilliant” examination of American complacency and how it puts the nation’s—and the world’s—security at risk (The Wall Street Journal). The ancient Greeks hard-wired a tragic sensibility into their culture. By looking disaster squarely in the face, by understanding just how badly things could spiral out of control, they sought to create a communal sense of responsibility and courage—to spur citizens and their leaders to take the difficult actions necessary to avert such a fate. Today, after more than seventy years of great-power peace and a quarter-century of unrivaled global leadership, Americans have lost their sense of tragedy. They have forgotten that the descent into violence and war has been all too common throughout human history. This amnesia has become most pronounced just as Americans and the global order they created are coming under graver threat than at any time in decades. In a forceful argument that brims with historical sensibility and policy insights, two distinguished historians argue that a tragic sensibility is necessary if America and its allies are to address the dangers that menace the international order today. Tragedy may be commonplace, Brands and Edel argue, but it is not inevitable—so long as we regain an appreciation of the world’s tragic nature before it is too late. “Literate and lucid—sure to interest to readers of Fukuyama, Huntington, and similar authors as well as students of modern realpolitik.” —Kirkus Reviews
Download or read book Transcultural Marketing written by Marye Tharp and published by M.E. Sharpe. This book was released on 2014-05-20 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.
Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Download or read book 60 Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.
Download or read book Official Summary of Security Transactions and Holdings written by and published by . This book was released on with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
