Download or read book Brand Therapy written by Brian Smith and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Download or read book Brand Therapy written by Brian D Smith, BSC BSC BSC and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Download or read book The Angry Therapist written by John Kim and published by Parallax Press. This book was released on 2017-04-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tackling relationships, career, and family issues, John Kim, LMFT, thinks of himself as a life-styledesigner, not a therapist. His radical new approach, that he sometimes calls “self-help in a shot glass” is easy, real, and to the point. He helps people make changes to their lives so that personal growth happens organically, just by living. Let’s face it, therapy is a luxury. Few of us have the time or money to devote to going to an office every week. With anecdotes illustrating principles in action (in relatable and sometimes irreverent fashion) and stand-alone practices and exercises, Kim gives readers the tools and directions to focus on what's right with them instead of what's wrong. When John Kim was going through the end of a relationship, he began blogging as The Angry Therapist, documenting his personal journey post-divorce. Traditional therapists avoid transparency, but Kim preferred the language of "me too" as opposed to "you should." He blogged about his own shortcomings, revelations, views on relationships, and the world. He spoke a different therapeutic language —open, raw, and at times subversive — and people responded. The Angry Therapist blog, that inspired this book, has been featured in The Atlantic Monthly and on NPR.
Download or read book The Brand Therapy Book Key Branding Lessons to Save Time and Money While Winning Hearts and Minds written by Fabian Geyrhalter and published by Brandtro. This book was released on 2020-05-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
Download or read book How to Launch a Brand 2nd Edition written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Download or read book Recovery written by Russell Brand and published by Henry Holt and Company. This book was released on 2017-10-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.
Download or read book Mommy Burnout written by Dr. Sheryl G. Ziegler and published by HarperCollins. This book was released on 2018-02-20 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate must-read handbook for the modern mother: a practical, and positive tool to help free women from the debilitating notion of being the "perfect mom," filled with funny and all too relatable true-life stories and realistic suggestions to stop the burnout cycle, and protect our kids from the damage burnout can cause. Moms, do you feel tired? Overwhelmed? Have you continually put off the things you need to do for you? Do you feel like it’s all worth it because your kids are happy? Are you "over" being a mother? If you answered yes to these questions, you’re not alone. Parents today want to create the ideal childhood for their children. Women strive to be the picture-perfect Pinterest mother that looks amazing, hosts the best birthday parties in town, posts the most "liked" photos, and serves delicious, nutritious home-cooked meals in her neat, organized home after ferrying the kids to school and a host of extracurricular activities on time. This drive, while noble, can also be destructive, causing stress and anxiety that leads to "mommy burnout." Psychologist and family counselor Dr. Sheryl Ziegler is well-versed in the stress that moms face, and the burden of guilt they carry because they often feel like they aren’t doing enough for their kids’ happiness. A mother of three herself, Dr. Z—as she’s affectionately known by her many patients—recognizes and understands that modern moms are all too often plagued by exhaustion, failure, isolation, self-doubt, and a general lack of self-love, and their families are also feeling the effects, too. Over the last nineteen years working with families and children, Dr. Z has devised a prescriptive program for addressing "mommy burnout"—teaching moms that they can learn to re-energize themselves and still feel good about their families and their lives. In this warm and empathetic guide, she examines this modern epidemic among mothers who put their children’s happiness above their own, and offers empowering, proven solutions for alleviating this condition, saving marriages and keeping kids happy in the process.
Download or read book Infectious diseases written by and published by . This book was released on 1905 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Medical Record written by George Frederick Shrady and published by . This book was released on 1900 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Therapist written by Yamilca Rodriguez and published by iUniverse. This book was released on 2023-02-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as: • How can you deliver your story with a strong magnetic presence? • What do your clients need and want? • What goes into the science of personal branding? As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.
Download or read book Medical Review written by and published by . This book was released on 1899 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Group Therapy written by BB Easton and published by BB Easton. This book was released on 2022-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Wall Street Journal bestselling author of 44 Chapters About 4 Men (inspiration for the Netflix Original Series Sex/Life) comes a fun, forbidden romantic comedy about an inexperienced psychologist and her ultra-famous client. I am thiiiiis close to finally becoming a full-fledged psychologist. PhD? Check. Prestigious postdoc position, providing therapy to entitled millionaires and C-list celebrities whose pumpkin spice lattes cost more than my Converse and make excellent projectiles during their reality TV–worthy tantrums? Check. Letter of recommendation from my velociraptor-like supervisor? That’s going to take a miracle. Not only because my boss said I have to cure our most-prized client’s writer’s block in time for him to meet his insane deadline, but also because that client just so happens to be … Thomas F*@%ing O’Reardon. Yeah, that Thomas O’Reardon. The wickedly brilliant, achingly beautiful, devastatingly British best-selling author whose psychological thrillers line my bookshelf at home and whose face I might or might not picture while I … you get the point. Sitting in a confined space with him; inhaling the crisp, clean scent of his cologne; gazing into his broody blue eyes while trying to remember to nod and listen and come up with suggestions that don’t involve taking our clothes off … it’s torture. So, when Thomas casually asks me out at the end of a therapy session, I’m forced to make an impossible choice: say yes and risk losing my dream job, or say no and risk losing my dream guy. In a panic, I blurt out a third option—the only solution I can think of that will allow me to see this man after hours without it being considered a career-ending ethics violation: Group therapy. The only problem? I’ve never actually done group therapy. And side problem: my other clients are ... a handful. But what’s the worst that could happen? I mean, it’s not like I’m going to lose all control of the group and let it devolve into a chaotic, bloodthirsty, topless fight club. Right? PLEASE NOTE: Group Therapy is intended for mature audiences who enjoy dark humor, adorably quirky characters, forbidden love, delicious tension, explicit adult content, and infuriatingly handsome British heroes. For a comprehensive CW (with spoilers), please visit the author's website. Enjoy!
Download or read book The Chicago Clinic written by and published by . This book was released on 1900 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Inoculation and Vaccination for the Prevention and Treatment of Disease written by Burroughs Wellcome and Company and published by . This book was released on 1913 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The practice of inoculation for the prevention of disease is one of considerable antiquity. The period of its discovery can only be conjectured, but there is little doubt that even in remote times it mush have been recognised by man, that certain diseases occur once only durng the life of an individual, or that after recovery he is generally immune against further attacks of the same disease." -- Chapter 1, Page 10.
Download or read book Introducing Cognitive Analytic Therapy written by Anthony Ryle and published by John Wiley & Sons. This book was released on 2020-03-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the principles and applications of cognitive analytic therapy (CAT) Cognitive Analytic Therapy (CAT) is an increasingly popular approach to therapy that is now widely recognised as a genuinely integrative and fundamentally relational model of psychotherapy. This new edition of the definitive text to CAT offers a systematic and comprehensive introduction to its origins, development, and practice. It also provides a fully updated overview of developments in the theory, research, and applications of CAT, including clarification and re-statement of basic concepts, such as reciprocal roles and reciprocal role procedures, as well as extensions into new areas of expertise. Introducing Cognitive Analytic Therapy: Principles and Practice of a Relational Approach to Mental Health, 2nd Edition starts with a brief account of the scope and focus of CAT and how it evolved and explains the main features of its practice. It next offers a brief account of a relatively straightforward therapy to give readers a sense of the unfolding structure and style of a time-limited CAT. Following that are chapters that consider the normal and abnormal development of the Self and that introduce influential concepts from Vygotskian, Bakhtinian and developmental psychology. Subsequent chapters describe selection and assessment; reformulation; the course of therapy; the ‘ideal model’ of therapist activity and its relation to the supervision of therapists; applications of CAT in various patient groups and settings and in treating personality type disorders; use in ‘reflective practice'; a CAT perspective on the ‘difficult’ patient; and systemic and ‘contextual’ approaches. Presents an updated introduction and overview of the principles and practice of cognitive analytic therapy (CAT) Updates the first edition with developments from the last decade, in which CAT theory has deepened and the approach has been applied to new patient groups and extended far beyond its roots Includes detailed, applicable ‘how to’ descriptions of CAT in practice Includes references to CAT published works and suggestions for further reading within each chapter Includes a glossary of terms and several appendices containing the CAT Psychotherapy File; a summary of CAT competences extracted from Roth and Pilling; the Personality Structure Questionnaire; and a description of repertory grid basics and their use in CAT Co-written by the creator of the CAT model, Anthony Ryle, in collaboration with leading CAT practitioner, trainer, and researcher, Ian B. Kerr Introducing Cognitive Analytic Therapy is the definitive book for CAT practitioners and CAT trainees at skills, practitioner, and psychotherapy levels. It should also be of considerable interest and relevance to mental health professionals of all orientations, including clinical psychologists, psychiatrists, counselors, mental health nurses, to those working in forensic and various institutional settings, and to a range of other health care and social work professionals.
Download or read book The Perfect Pill written by Gauri Chaudhari and published by Notion Press. This book was released on 2023-07-19 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
