Download or read book Brand Singapore Second Edition Nation Branding After Lee Kuan Yew in a Divisive World written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-06-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Download or read book Brand Singapore written by Buck Song Koh and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2017 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: �First independent book about Singapore's national brand�Balanced critique of what has had an impact on shaping the Singapore brand through history�What next? Nation branding in the post- LKY era�What will take for Singapore to reach SG100�Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy
Download or read book Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-11-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Download or read book Curiocities Where Complex Cities Meet Curious Minds written by Chong Jin Chua and published by World Scientific. This book was released on 2022-08-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.
Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Download or read book The Asian Turn in Foreign Investment written by Mahdev Mohan and published by Cambridge University Press. This book was released on 2021-08-26 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically discusses the increasing significance of Asian States in the field of international investment law and policy. Contains analyses of national investment law rule-making in Asia, contributions of Asian States on cutting-edge developments to the global community, and contemplates future possibilities for investor-State dispute settlement.
Download or read book Innovation and Capacity Building written by Demetris Vrontis and published by Springer. This book was released on 2018-09-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
Download or read book From Third World to First written by Lee Kuan Yew and published by Harper Collins. This book was released on 2000-10-03 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and busiest port of trade, but also the world's fourth–highest per capita real income? The story of that transformation is told here by Singapore's charismatic, controversial founding father, Lee Kuan Yew. Rising from a legacy of divisive colonialism, the devastation of the Second World War, and general poverty and disorder following the withdrawal of foreign forces, Singapore now is hailed as a city of the future. This miraculous history is dramatically recounted by the man who not only lived through it all but who fearlessly forged ahead and brought about most of these changes. Delving deep into his own meticulous notes, as well as previously unpublished government papers and official records, Lee details the extraordinary efforts it took for an island city–state in Southeast Asia to survive at that time. Lee explains how he and his cabinet colleagues finished off the communist threat to the fledgling state's security and began the arduous process of nation building: forging basic infrastructural roads through a land that still consisted primarily of swamps, creating an army from a hitherto racially and ideologically divided population, stamping out the last vestiges of colonial–era corruption, providing mass public housing, and establishing a national airline and airport. In this illuminating account, Lee writes frankly about his trenchant approach to political opponents and his often unorthodox views on human rights, democracy, and inherited intelligence, aiming always "to be correct, not politically correct." Nothing in Singapore escaped his watchful eye: whether choosing shrubs for the greening of the country, restoring the romance of the historic Raffles Hotel, or openly, unabashedly persuading young men to marry women as well educated as themselves. Today's safe, tidy Singapore bears Lee's unmistakable stamp, for which he is unapologetic: "If this is a nanny state, I am proud to have fostered one." Though Lee's domestic canvas in Singapore was small, his vigor and talent assured him a larger place in world affairs. With inimitable style, he brings history to life with cogent analyses of some of the greatest strategic issues of recent times and reveals how, over the years, he navigated the shifting tides of relations among America, China, and Taiwan, acting as confidant, sounding board, and messenger for them. He also includes candid, sometimes acerbic pen portraits of his political peers, including the indomitable Margaret Thatcher and Ronald Reagan, the poetry–spouting Jiang Zemin, and ideologues George Bush and Deng Xiaoping. Lee also lifts the veil on his family life and writes tenderly of his wife and stalwart partner, Kwa Geok Choo, and of their pride in their three children –– particularly the eldest son, Hsien Loong, who is now Singapore's deputy prime minister. For more than three decades, Lee Kuan Yew has been praised and vilified in equal measure, and he has established himself as a force impossible to ignore in Asian and international politics. From Third World to First offers readers a compelling glimpse into this visionary's heart, soul, and mind.
Download or read book Singapore Incomplete written by Cherian George and published by . This book was released on 2017 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the government lays the ground for a transition to a fourth generation of leaders after the death of Lee Kuan Yew and its 2015 general election triumph, Cherian George considers the unfinished business of political liberalisation and multicultural integration. Singapore, Incomplete is a collection of personal reflections about the country's underdeveloped political culture and structure. "Ours is a middle-aged country with a maturing economy--but a political system that treats us like children," he argues. George calls for more open "rules of engagement" that will protect and celebrate a diversity of ideas and beliefs. He critiques Singapore's culture of fear, the lack of political transparency, and governmental groupthink." -- from publisher web site.
Download or read book Singapore After Lee Kuan Yew written by Sabrina Ching Yuen Luk and published by Routledge. This book was released on 2022-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses key questions about how Singapore is likely to develop going forward, what are the key challenges facing the state, and how is the government going to deal with these matters. The book shows how important Lee Kuan Yew and subsequent individual leaders have been in shaping Singapore, and goes on to consider specific new challenges, including rapid population growth, migration and a changing population mix, the rise of China and possible shifts in the regional balance of power, and anxieties about the economy and an increasing global backlash against the neo-liberal free trade regime. It considers key areas of economic policy, social policy, and foreign policy, and explores the changing nature of governance. It also examines the Singapore government's effort to contain the COVID-19 outbreak. Overall, the book provides a concise, comprehensive assessment of the current state of Singapore and its likely future direction.
Download or read book Singapore written by Kenneth Paul Tan and published by . This book was released on 2018 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Singapore is simultaneously a small postcolonial multicultural nation state and a cosmopolitan global city. To manage fundamental contradictions, the state takes the lead in authoring the national narrative. This is partly an internal process of nation building, but it is also achieved through more commercially motivated and outward facing efforts at nation and city branding. Both sets of processes contribute to Singapore's capacity to influence foreign affairs, if only for national self-preservation. For a small state with resource limitations, this is mainly through the exercise of smart power, or the ability to strategically combine soft and hard power resources.
Download or read book Lee Kuan Yew written by Fook Kwang Han and published by Marshall Cavendish International (Asia). This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lee Kuan Yew passed away on 23 March 2015 at the age of 92. This book, which was first published in 1998, tells the story of his life from when the Japanese occupied Singapore in 1941 until 1998 when he was Senior Minister. Based on 13 exclusive interviews held over 30 hours, this book chronicles the events, people and political fortunes that were to shape Lee's view of the world, as well as the path he set for the transformation of Singapore. It delves into the choices he made, the political turnings he took, the insights gained and lessons learnt, some of which were expounded to the authors for the first time, with wit, wisdom, candor and vivid recollection. Written by three leading journalists from The Straits Times.
Download or read book From Poverty to Power written by Duncan Green and published by Oxfam. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Download or read book How Change Happens written by Duncan Green and published by Oxford University Press. This book was released on 2016 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DLP, Developmental Leadership Program; Australian Aid; Oxfam."
Download or read book The Singapore Water Story written by Cecilia Tortajada and published by Routledge. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the journey of Singapore ́s development and the fundamental role that water has had in shaping it. What makes this case so unique is that the quest for self-sufficiency in terms of water availability in a fast-changing urban context has been crucial to the way development policies and agendas have been planned throughout the years.
Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
