Download or read book BRAND MANAGEMENT CONSUMER BRAND RELATIONSHIP CBR IN STRONG BRAND DEVELOPMENT Penerbit UMK written by NOOR HASMINI ABD GHANI and published by UMK PRESS. This book was released on 2022-07-05 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with brand management in the context of consumer brand relationship (CBR) in strong brand building. Strong brand means a brand have higher brand equity in the mind of consumer. this book will provide simple reading in understanding the critical role of CBR as valuable source in developing higher customer based brand equity. The CBR is among of contemporary brand strategy which worth to explore and practice as CBR able to create significant brand culture that able to sustain the company's survival. Understanding and strengthening CBR becomes vital for brand managers and practitioners in nowadays, since it makes consumers loyal, enhance consumer's tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity. Particularly, the purpose of this book is to provide knowledge sharing concerning on the subject of brands versus product, what's mean by brand equity, the approach of strategic brand management in building brand equity, the role of CBR as critical factor or source of brand equity, as well as the sources of CBR building. Obviously, among of importance objective of this book is to provide practitioners (including SMEs), managers, researchers, academicians and students with the concepts, approaches ad techniques to improve and sustain the long-term profitability of the brands.
Download or read book Consumer Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Download or read book Strong Brands Strong Relationships written by Susan Fournier and published by Routledge. This book was released on 2015-06-12 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Download or read book Brand Love written by Lydia Michael and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
Download or read book Consumer Brand Relationships written by Marc Fetscherin and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Charting the Development of Consumer brand Relationships written by Jennifer Lynn Aaker and published by . This book was released on 2001 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Love Is Not Enough written by Max Blackston and published by Routledge. This book was released on 2018-03-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Download or read book ACRoss Space and Time written by Mansur Khamitov and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is known about the cultural and institutional settings that enable this link. We meta-analyze how and why different CBR constructs (e.g. love, identification) drive loyalty better in some cultural and institutional contexts than others.
Download or read book Proceeding International Conference on Biopsychosocial Issues written by Monika Windriya Satyajati, S.Psi., M.Psi., Psi and published by SCU Knowledge Media. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ICPSY 2018 (International Conference on Biopsychosocial Issues in 2018) an Inter-multidiciplinary Approach was held to achieve the vision of the faculty of Psychology: becoming an academic community of psychology that is beneficial to multicultural communities with a biopsychosocial approach based on Christian values: love, justice and honesty. It is a pleasure to present these Proceedings of the First International Seminar and Wokshop on Biopsycology, which will be of interest to all concerned with the scientific aspects of this area. This seminar was organised by the Faculty of Psychology University of Psychology and brought together key note speakers Dr. Augustina Sulastri (Indonesia), Prof. Rosnah Ismail (Malaysia), Dr. Evangeline Castronuevo-Ruga (Philipine) and Ms. Janet Boekhout (The Netherlands) and participants from 4 countries for the presentation of 24 papers.
Download or read book Computational Science and Technology written by Rayner Alfred and published by Springer Nature. This book was released on 2021-04-16 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology 2020 (ICCST 2020), held in Pattaya, Thailand, on 29–30 August 2020. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.
Download or read book Leading Dynamic Seminars written by James Anderson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on, practical guide helping academics to reinvigorate their seminar teaching. Ideal for new higher education staff seeking guidance as well as more experienced academics looking for tips and ideas. Covers all elements of seminar-based instruction including encouraging participation, handling sensitive topics and incorporating new technology.
Download or read book Balance Fidelity Mobility written by Australasian Society for Computers in Learning in Tertiary Education. Conference and published by . This book was released on 2005 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Preparing 21st Century Teachers for Teach Less Learn More TLLM Pedagogies written by Kumar, Pradeep and published by IGI Global. This book was released on 2019-12-27 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current trend of learner centeredness in education has been challenging many of the current ways of working, especially in higher education institutions. This rapid change in educational institutions demands educators acquire new sets of skills via continuous reflective practices. Hence, educators in higher education institutions are actively involved in research-driven teaching and learning practices. This change of role from mere content delivery to learning facilitators could be better achieved through a strong research-driven community of practice. Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies is a pivotal reference source that provides vital research on the application of practice-based learning techniques in higher education institutions. This publication establishes a platform for academics to share their best practices to promote teach less, learn more pedagogies and learn reciprocally from the community of practice. While highlighting topics such as interactive learning, experiential technology, and logical thinking skills, this book is ideally designed for teachers, instructional designers, higher education faculty, deans, researchers, professionals, universities, academicians, and students seeking current research on transformative learning and future teaching practices.
Download or read book The Business of Food Security written by The Crawford Fund and published by . This book was released on 2016-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from the 2015 Crawford Fund Conference 10-12 August 2015
Download or read book Information Theory Inference and Learning Algorithms written by David J. C. MacKay and published by Cambridge University Press. This book was released on 2003-09-25 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information theory and inference, taught together in this exciting textbook, lie at the heart of many important areas of modern technology - communication, signal processing, data mining, machine learning, pattern recognition, computational neuroscience, bioinformatics and cryptography. The book introduces theory in tandem with applications. Information theory is taught alongside practical communication systems such as arithmetic coding for data compression and sparse-graph codes for error-correction. Inference techniques, including message-passing algorithms, Monte Carlo methods and variational approximations, are developed alongside applications to clustering, convolutional codes, independent component analysis, and neural networks. Uniquely, the book covers state-of-the-art error-correcting codes, including low-density-parity-check codes, turbo codes, and digital fountain codes - the twenty-first-century standards for satellite communications, disk drives, and data broadcast. Richly illustrated, filled with worked examples and over 400 exercises, some with detailed solutions, the book is ideal for self-learning, and for undergraduate or graduate courses. It also provides an unparalleled entry point for professionals in areas as diverse as computational biology, financial engineering and machine learning.
