Download or read book Brand Delusions written by Bill Leider and published by . This book was released on 2012-09-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are - well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone - teachers, students, executives, entrepreneurs, employees, and others in all walks of life - can put to use to improve their cultures, their relationships and their lives.
Download or read book Delusions of Brandeur written by Ryan Wallman and published by Independently Published. This book was released on 2019-12-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business. Is it an invaluable guide that will guarantee your marketing success? No. But is it exhaustively researched and full of evidence? Also no. So what the hell is in it for you, then? A fair amount of good sense, some laughs, and plenty of handy snippets that you can use at your next meeting with fans of Gary V and Simon Sinek. "Wallman slips into his Raging Bull costume and stampedes through the marketing industry smashing every bit of phony china in sight. What wonderful fun!" Bob Hoffman, Author, Former Advertising CEO, and the original Ad Contrarian. "Marketing leaders the world over, get your hands on this book. You may not have mine because I can't put it down (except when weeping with laughter)." Maureen Blandford, B2B Tech CMO, Author. "Marketing has been walking around in the emperor's new clothes, with a big pair of shiny new AI/VR bollocks on public display, but Ryan has thankfully come along and lopped them off with his sharp satirical scythe of perceptive brilliance." Giles Edwards, Co-Founder and Creative Director at Gasp. "As with all really good satire, smuggled inside every one of Wallman's lovingly-crafted jokes is a serious message: that too many marketers reject proven principles for unproven pseudo-science, plain English for pretentious marketing jargon, the tried and tested for the shiny and new." Tom Roach, Head of Effectiveness at adam&eveDDB. "A former doctor takes a scalpel to the advertising industry. Not only is this a marvellous book - but no one but Dr. Wallman could have written it." Rory Sutherland, Vice Chairman at Ogilvy UK, TED Global speaker, Author. "Is it a guide book for our industry? Or is it a good laugh at our industry? It's both. It's Ryan at his most erudite and entertaining. And it's Gasp at their most gorgeous. Get it to get ahead - or to get the hell out of the mess we've made of marketing, branding and advertising." Vikki Ross, Copy Chief. "Thoroughly digestible, very insightful, loads of great tips (for people who are trapped in places where the bullshit is inescapable) and funny as fuck - cutting through the nonsense in the way that only Ryan knows how. Top work." Dave Harland, Copywriter. "The good Doctor slides his satirical blade between the Marketing body's ribs using humour as laughing gas. Just wait 'til they all come round. And it's not as funny as they thought." Mark Sareff, Director at Prophecy Consulting & former Chief Strategy Officer at Ogilvy Australia. "Marketing as we know it is dead. It's just been completely annihilated by Ryan Wallman. Somewhere between a comedy roast and a how-not-to guide, this book is an utter goldmine for the beginners, side-splitting for the seasoned, and utterly baffling for the 'experts'. Satire so sharp it will slice you - and you'll say thank you." Clare Barry, Copywriter and Queen of Sass. A Gasp Book (published by Gasp 2019)
Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.
Download or read book Delusions of Gender How Our Minds Society and Neurosexism Create Difference written by Cordelia Fine and published by W. W. Norton & Company. This book was released on 2011-08-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex discrimination is supposedly a distant memory. Yet popular books, magazines and even scientific articles defend inequalities by citing immutable biological differences between the male and female brain. Why are there so few women in science and engineering, so few men in the laundry room? Well, they say, it's our brains.
Download or read book Breakthrough written by Doyle Buehler and published by Dept.Digital. This book was released on 2018-01-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about creating your ideal digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience."--
Download or read book Situational Project Management written by Oliver F. Lehmann and published by CRC Press. This book was released on 2016-08-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most project managers would agree that every project is unique. But not all project managers would agree that the best way to manage a unique project is unique. Many still cling to the old practice of having a methodology that is applied to all projects. "One size fits all" is still in common use, and this approach has proven to lead to project failure. Flexibility, situational intelligence, and creativity are essential to deliver project success. The need to recognize and master ever-changing requirements and environmental conditions is a tough challenge for professional project managers. The same practices that led to success yesterday may cause failure today. Selecting favorable responses to a given situation is often the most critical factor of the dynamics of success and failure. This book is designed to help project professionals assess a situation, predict the appropriate approach, methodology and achieving styles, and then apply them in a situational fashion. To guide project managers in selecting the appropriate responses, Situational Project Management (SitPM) shows how to assess a given project, determine its unique characteristics, and select the appropriate methods to complete the project. With this book, projects managers can use SitPM to develop profiles of their projects on the basis of the projects’ physical characteristics, the project teams’ behavioral characteristics, the enterprise environment, and the market environments receiving project deliverables. These profiles help project managers to determine the appropriate project life cycle approach and leadership style. The book also explores various ways to engage stakeholders on the basis of a project’s SitPM profile. The book’s author, Oliver F. Lehmann, has developed a set of templates to apply SitPM in practice. It can be downloaded from www.oliverlehmann.com/SitPM/Templates.zip.
Download or read book Brand Stretch written by David Taylor and published by John Wiley & Sons. This book was released on 2006-02-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Download or read book Useful Delusions The Power and Paradox of the Self Deceiving Brain written by Shankar Vedantam and published by W. W. Norton & Company. This book was released on 2021-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Behavioral Scientist Notable Book of 2021 A Next Big Idea Club Best Nonfiction of 2021 From the New York Times best-selling author and host of Hidden Brain comes a thought-provoking look at the role of self-deception in human flourishing. Self-deception does terrible harm to us, to our communities, and to the planet. But if it is so bad for us, why is it ubiquitous? In Useful Delusions, Shankar Vedantam and Bill Mesler argue that, paradoxically, self-deception can also play a vital role in our success and well-being. The lies we tell ourselves sustain our daily interactions with friends, lovers, and coworkers. They can explain why some people live longer than others, why some couples remain in love and others don’t, why some nations hold together while others splinter. Filled with powerful personal stories and drawing on new insights in psychology, neuroscience, and philosophy, Useful Delusions offers a fascinating tour of what it really means to be human.
Download or read book Delusions written by Peter McKenna and published by Cambridge University Press. This book was released on 2017-07-25 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delusions, in their many different manifestations, are central to the concepts of madness and psychosis. Yet what causes them remains in many ways a complete mystery. McKenna's Delusions is the first comprehensive attempt to tackle one of the most arresting phenomena in psychiatry: an in-depth and critical review of what delusions are, the forms they can take and how they might be explained from both psychological and biological perspectives. Delusions covers key topics such as the clinical features of delusions, the disorders they are seen in, other oddities that resemble them in both health and disease, and the different approaches that have been taken to try to understand them. It is an essential book for psychiatrists and psychologists who work with delusional patients, as well as being of interest to neuroscientists engaged in research into major psychiatric disorders.
Download or read book The Magazine of Business written by and published by . This book was released on 1918 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Download or read book No B S Guide to Brand Building by Direct Response written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
Download or read book Decoding Delusions written by Kate V. Hardy, Clin.Psych.D. and published by American Psychiatric Pub. This book was released on 2023-06-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Atheist Delusions written by David Bentley Hart and published by Yale University Press. This book was released on 2009-04-21 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious scholar Hart argues that contemporary antireligious polemics are based not only upon conceptual confusions but upon facile simplifications of history and provides a powerful antidote to the New Atheists' misrepresentations of the Christian past.
Download or read book The Delusions of Crowds written by William J. Bernstein and published by Grove Press. This book was released on 2021-02-23 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “disturbing yet fascinating” exploration of mass mania through the ages explains the biological and psychological roots of irrationality (Kirkus Reviews). From time immemorial, contagious narratives have spread through susceptible groups—with enormous, often disastrous, consequences. Inspired by Charles Mackay’s nineteenth-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, neurologist and author William Bernstein examines mass delusion through the lens of current scientific research in The Delusions of Crowds. Bernstein tells the stories of dramatic religious and financial mania in western society over the last five hundred years—from the Anabaptist Madness of the 1530s to the dangerous End-Times beliefs that pervade today’s polarized America; and from the South Sea Bubble to the Enron scandal and dot com bubbles. Through Bernstein’s supple prose, the participants are as colorful as their “desire to improve one’s well-being in this life or the next.” Bernstein’s chronicles reveal the huge cost and alarming implications of mass mania. He observes that if we can absorb the history and biology of this all-too-human phenomenon, we can recognize it more readily in our own time, and avoid its frequently dire impact.
Download or read book Popular Delusions How Social Conformity Molds Society and Politics written by and published by Cambria Press. This book was released on with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coaching for Careers A practical guide for coaches written by Jenny Rogers and published by McGraw-Hill Education (UK). This book was released on 2019-09-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can coaches help clients navigate the changing world of work? This book offers a step-by-step, practical guide to running a complete career coaching programme: assessing the present; looking at motivation, skills and ‘personal brand’; writing the most powerful CV/résumé; getting through a job interview or assessment centre successfully; and negotiating terms for a new job. Career coaching has never been needed more now that jobs for life have disappeared, being made redundant is common, the ‘gig economy’ is here to stay, and young people often must start in unpaid roles. The principles of career coaching are much the same whether you are a professional executive coach or a volunteer working for a charity whose aim is to get people back into work. But how do you do it most effectively? The focus must be on the whole career coaching cycle and building a holistic understanding of how a client’s personal and professional life has influenced the person they are today, who they want to be, and how to set successful goals. Important reading for any coach who wants to understand and improve their career coaching. “This is a must-have resource for all coaches to support clients in career and job transition.” Terry H. Hildebrandt, PhD, MCC, MCEC, Director of Evidence Based Coaching, Fielding Graduate University, USA “The clearest, wisest guide I have yet read on coaching towards success in the complex world of work.” Sarah Gillett CMG CVO, Former ambassador, and coach in-training “Jenny continues to set the bench mark for what it means to be a great coach. An inspiring read for anyone interested in coaching.” Kate Stephens, CEO, Smart Works Charity “The wealth of Jenny’s own experience and the depth of her expertise gives her the authority to teach us all and we are grateful to her for the extent of our continued learning.” Catherine Devitt CEO, Meyler Campbell “This is far more than a superbly comprehensive set of tools and techniques for career coaching – although it definitely is that. This is a masterful narration of the whole story of career coaching at a much deeper level.” Jane Cook, Head of Leadership and Coaching, Linden Learning “An experiential step-by-step guide to working with clients who are exploring real issues around their work, career, and life, to bring out their best selves. One of the best in furthering your learning and growth as a coach.” Diane Brennan, DBH, MCC, Director of Leadership & Organizational Development University of Arizona and Past President of the International Coach Federation (2008) “A thorough overview of the skills and knowledge required by career coaches. This not only defines the coach’s professional toolkit, but reveals the very best practice in career coaching.” John Lees, author of How to Get a Job You Love
