Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Download or read book Brand by Hand written by Jon Contino and published by Abrams. This book was released on 2018-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Download or read book From Counterculture to Cyberculture written by Fred Turner and published by University of Chicago Press. This book was released on 2010-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

Download or read book Political Brands written by Ciara Torres-Spelliscy and published by Edward Elgar Publishing. This book was released on 2019 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.

Download or read book Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2011-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

Download or read book Famous Brand Names and Their Origins written by Kathy Martin and published by Pen and Sword. This book was released on 2017-02-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ‘velvet’ and ‘hook’? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

Download or read book The Company They Kept written by Lara Putnam and published by Univ of North Carolina Press. This book was released on 2003-11-03 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late nineteenth century, migrants from Jamaica, Colombia, Barbados, and beyond poured into Caribbean Central America, building railroads, digging canals, selling meals, and farming homesteads. On the rain-forested shores of Costa Rica, U.S. entrepreneurs and others established vast banana plantations. Over the next half-century, short-lived export booms drew tens of thousands of migrants to the region. In Port Limon, birthplace of the United Fruit Company, a single building might house a Russian seamstress, a Martinican madam, a Cuban doctor, and a Chinese barkeep--together with stevedores, laundresses, and laborers from across the Caribbean. Tracing the changing contours of gender, kinship, and community in Costa Rica's plantation region, Lara Putnam explores new questions about the work of caring for children and men and how it fit into the export economy, the role of kinship as well as cash in structuring labor, the social networks that shaped migrants' lives, and the impact of ideas about race and sex on the exercise of power. Based on sources that range from handwritten autobiographies to judicial transcripts and addressing topics from intimacy between prostitutes to insults between neighbors, the book illuminates the connections between political economy, popular culture, and everyday life.

Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Download or read book Build Your Own Life Brand written by Stedman Graham and published by Simon and Schuster. This book was released on 2002-05-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.

Download or read book The Negro Motorist Green Book written by Victor H. Green and published by Colchis Books. This book was released on with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Download or read book The Brand Book written by Daryl Fielding and published by Laurence King Publishing. This book was released on 2022-10-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: