Download or read book Brand Babble written by Don E. Schultz and published by South-Western Pub. This book was released on 2004 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.
Download or read book Brand New Brand Thinking written by Merry Baskin and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Download or read book Babble Books Stage One written by Stephanie Ciatti M.S. CCC-SLP and published by . This book was released on 2016-11-13 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stage One: Omonths + Developed by a speech language pathologist and mom, Babble Books is a developmentally appropriate series of books that foster natural speech development. Babble Books mirror the natural progression of speech sounds as they emerge and promote the acquisition of phonemic awareness (the ability to hear and manipulate sounds in words) through tried and tested techniques. Babble Books is divided into stages that specifically target the set of speech sounds that are developmentally appropriate for that stage. The Babble Book stages are defined by the age slightly before and during the critical period in which the speech sounds emerge so as to encourage auditory bombardment and verbal exploration prior to the expected age of mastery. Current research indicates that language rich environments are the key to the acquisition of speech and language skills. Parents and caregivers have the greatest impact on a child's speech and language development and, with the use of Babble Books, a solid foundation for effective communication, socialization, and future academic success can be established. Do not wait. Start babbling today and watch your child's speech flourish. The Babble Book series is the perfect gift for the holidays, baby showers, birthdays, and "anytime presents." A great tool for parents, grandparents, teachers, pediatricians, and speech therapists alike.
Download or read book Brand Revolution written by M. Sicard and published by Springer. This book was released on 2012-11-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Download or read book Brand and Talent written by Kevin Keohane and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Download or read book Future Babble written by Dan Gardner and published by McClelland & Stewart. This book was released on 2010-10-12 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, as the price of oil surged above $140 a barrel, experts said it would soon hit $200; a few months later it plunged to $30. In 1967, they said the USSR would have one of the fastest-growing economies in the year 2000; in 2000, the USSR did not exist. In 1911, it was pronounced that there would be no more wars in Europe; we all know how that turned out. Face it, experts are about as accurate as dart-throwing monkeys. And yet every day we ask them to predict the future — everything from the weather to the likelihood of a catastrophic terrorist attack. Future Babble is the first book to examine this phenomenon, showing why our brains yearn for certainty about the future, why we are attracted to those who predict it confidently, and why it’s so easy for us to ignore the trail of outrageously wrong forecasts. In this fast-paced, example-packed, sometimes darkly hilarious book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that pundits who are more famous are less accurate — and the average expert is no more accurate than a flipped coin. Gardner also draws on current research in cognitive psychology, political science, and behavioral economics to discover something quite reassuring: The future is always uncertain, but the end is not always near.
Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Download or read book Herd written by Mark Earls and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Download or read book Babel No More written by Michael Erard and published by Simon and Schuster. This book was released on 2012-01-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “fascinating” (The Economist) dive into the world of linguistics that is “part travelogue, part science lesson, part intellectual investigation…an entertaining, informative survey of some of the most fascinating polyglots of our time” (The New York Times Book Review). In Babel No More, Michael Erard, “a monolingual with benefits,” sets out on a quest to meet language superlearners and make sense of their mental powers. On the way he uncovers the secrets of historical figures like the nineteenth-century Italian cardinal Joseph Mezzofanti, who was said to speak seventy-two languages, as well as those of living language-superlearners such as Alexander Arguelles, a modern-day polyglot who knows dozens of languages and shows Erard the tricks of the trade to give him a dark glimpse into the life of obsessive language acquisition. With his ambitious examination of what language is, where it lives in the brain, and the cultural implications of polyglots’ pursuits, Erard explores the upper limits of our ability to learn and use languages and illuminates the intellectual potential in everyone. How do some people escape the curse of Babel—and what might the gods have demanded of them in return?
Download or read book Future Babble written by Daniel Gardner and published by Penguin. This book was released on 2011-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning journalist uses landmark research to debunk the whole expert prediction industry, and explores the psychology of our obsession with future history. In 2008, experts predicted gas would hit $20 a gallon; it peaked at $4.10. In 1967, they said the USSR would be the world's fastest-growing economy by 2000; by 2000, the USSR no longer existed. In 1908, it was pronounced that there would be no more wars in Europe; we all know how that turned out. Face it, experts are about as accurate as dart- throwing monkeys. And yet every day we ask them to predict the future- everything from the weather to the likelihood of a terrorist attack. Future Babble is the first book to examine this phenomenon, showing why our brains yearn for certainty about the future, why we are attracted to those who predict it confidently, and why it's so easy for us to ignore the trail of outrageously wrong forecasts. In this fast-paced, example-packed, sometimes darkly hilarious book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that the more famous a pundit is, the more likely he is to be right about as often as a stopped watch. Gardner also draws on current research in cognitive psychology, political science, and behavioral economics to discover something quite reassuring: The future is always uncertain, but the end is not always near.
Download or read book Tower of Babble written by Dore Gold and published by Forum Books. This book was released on 2005-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A United Nations insider exposes the ugly truth about the UN—including how UN organizations have been funding terrorist groups! In the New York Times bestseller Tower of Babble, former United Nations ambassador Dore Gold blows the lid off the UN’s shocking failures to keep international peace, its corruption, its rampant anti-Americanism, and its emboldening of terrorist organizations. Citing previously unpublished documents, a brand-new chapter exclusive to this paperback edition provides the untold story of the infamous oil-for-food scandal—including the real scandal, that the UN let oil-for-food money go to fund terrorist organizations.
Download or read book The Midnight Hour written by Benjamin Read and published by Scholastic Inc.. This book was released on 2020-03-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of portal fantasies like Jessica Townsend's Nevermoor, Colin Meloy's Wildwood, and The Spiderwick Chronicles by Tony DiTerlizzi and Holly Black, and unlike so many other fantasies that introduce readers to a world of enchantment and wonder, The Midnight Hour is one filled with beasts and monsters for readers looking to shine their flashlights under the covers. When strange late-night letters start arriving at home, Emily's parents set off to investigate. But when her parents disappear completely and Emily is left home alone to face the weird strangers that begin to appear at her door, she takes all of the clues at her disposal and makes for the place where the letters came from -- the mysterious Night Post. What she'll discover is the secret world of the Midnight Hour -- a Victorian London frozen in time, full of magic and monsters. Kept safe by an age-old agreement, the Night Folk have been exiled to a parallel world that can only be accessed by a selected few, including the mail carriers of the infamous Night Post that operate between the two worlds. Emily's parents are key players in keeping the Night Folk safe, but when the division of the two worlds is threatened, Emily must search for her parents while navigating this dark and unknown version of London. Armed only with a packed lunch, her very sleepy pocket hedgehog, and her infamously big argumentative mouth, she must escape bloodthirsty creatures of the night, figure out her own family secrets, and maybe just save the world. This is a frightening and enchanting story, a world built out of creatures from our worst fears who become relatable, fully formed characters unlike any we've seen as these strangers of parallel worlds band together to save the day.
Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko and published by Routledge. This book was released on 2014-02-24 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Download or read book Mom Babble written by Mary Katherine Backstrom and published by Abingdon Press. This book was released on 2020-04-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured on The Ellen DeGeneres Show sharing her "Holiday Magic" viral video. Hope, humor, and spiritual inspiration to families in the trenches of parenthood from the founder of Mom Babble. Mary Katherine Backstrom spends her days mending booboos, conquering the boogie man, comforting heartaches, laughing at knock-knock jokes, cooking pancakes, throwing baseballs, and mopping muddy floors. In other words she spends her days relishing in the beautiful, constant noise that is a life with children. In Mom Babble Mary Katherine (MK) Backstrom, founder and personality behind the Mom Babble online community, offers up hope, humor, and spiritual inspiration to families in the trenches of parenthood. With laughter, crying, and eye-rolls MK’s, oh so, real essays about raising littles will delight all the not perfect, not always holy, not completely normal, messy, honest and wonderful moms that read them. MK’s conversational approach connects with readers like dear friends cozied up on a coffee date. Praise for Mary Katherine Backstrom “I love how honest and relatable Mary Katherine is in her writing. When an author is raw, it is easy to make a connection to their work.” – Meredith Masony, Founder of That’s Inappropriate “One of Facebook’s funniest parents!” – Today Show Parenting Team “Mary Katherine brings love, wisdom, compassion, humor, and insight to her writing that is a must read for every parent.” – Love What Matters “I have probably read more parenting essays than anyone on the planet, and Mary Katherine’s voice still surprises me. I laugh out loud, cry, and recall the magic of being a mother in those fresh early years. She is a friend to the struggling moms in the trenches of motherhood.” – Jill Smokler, Founder of Scary Mommy and New York Times Best-selling author “Thank you for cracking us up.” – Today with Hoda & Jenna Product Features: Features funny and relatable personal essays. Expands on Backstrom’s already popular Mom Babble community posts and stories. Includes a forward by Meredith Masony, founder of That’s Inappropriate and That’s Inappropriate Parents online communities with nearly 1 million followers across multiple channels. 4-color photographs throughout. Grain embossed hardcover with ribbon.
Download or read book The Water Bears written by Kim Baker and published by Yearling. This book was released on 2021-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quirky, empowering story about a boy recovering from a bear attack with the help of his friends and, maybe, some magic. For fans of Unusual Chickens for the Exceptional Poultry Farmer by Kelly Jones and The Canning Season by Polly Horvath. Newt Gomez has a thing with bears. Having survived a bear attack last year, he now finds an unusual bear statue. Newt's best friend thinks the statue grants wishes. But even as more people wish on the bear and their wishes come true, Newt is not a believer. But Newt has a wish too: while he loves his home on eccentric Murphy Island, he wants to go to middle school on the mainland, where his warm extended family lives. There, he's not the only Latinx kid, and he won't have to drive the former taco truck--a gift from his parents--or perform in the talent show. Most importantly, on the mainland, he never has bad dreams about the attack. Newt is almost ready to make a secret wish when everything changes. Tackling themes of survival and self-acceptance, Newt's story illuminates the magic in our world, where reality is often uncertain but always full of salvageable wonders.
