Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Download or read book ICoRD 13 written by Amaresh Chakrabarti and published by Springer Science & Business Media. This book was released on 2013-01-12 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases over 100 cutting-edge research papers from the 4th International Conference on Research into Design (ICoRD’13) – the largest in India in this area – written by eminent researchers from over 20 countries, on the design process, methods and tools, for supporting global product development (GPD). The special features of the book are the variety of insights into the GPD process, and the host of methods and tools at the cutting edge of all major areas of design research for its support. The main benefit of this book for researchers in engineering design and GPD are access to the latest quality research in this area; for practitioners and educators, it is exposure to an empirically validated suite of methods and tools that can be taught and practiced.

Download or read book Marketing Accountability written by Malcolm McDonald and published by Kogan Page Publishers. This book was released on 2011-01-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Marketing Accountability by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help you to measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability. Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Download or read book EBOOK Product Design and Development written by Karl Ulrich and published by McGraw Hill. This book was released on 2011-08-16 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Download or read book The Necessary Nature of Future Firms written by George P. Huber and published by SAGE. This book was released on 2004 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click ′Additional Materials′ for downloadable sample chapter"George Huber makes an important contribution with profound insights on what the future firm will look like. It will be congruent with its environment. To realize opportunities from continuing advances in science and technology and environmental complexity, the successful firm in the future will be especially good at gaining environmental intelligence, learning and integrating knowledge, and being innovative and flexible. This is not a fanciful prophesy; it is a necessary logical conclusion that Huber draws from an extensive body of scientific knowledge." --Andrew H. Van de Ven, University of Minnesota, Past President of the Academy of Management, and coauthor of Organizational Change and Innovation Processes"Huber gives a compelling account of the future landscape that many managers have to face today. Filled with solid academic research laced with real-world examples, Huber not only conveys the shape of that landscape, but also the roadmap to navigate it."--Kathleen M. Eisenhardt, Stanford University and coauthor of Competing on the Edge: Strategy as Structured Chaos"This is an important book for any manager who faces a rapidly changing and increasingly competitive environment--which is to say, virtually every manager. Huber makes a cogent case for the fact that businesses will face much more dynamic and competitive environments in the future than they face today. More importantly, he offers practical advice for how managers can prepare for the uncertain future they face. Clearly written and carefully grounded in the best research evidence available, this book stands head and shoulders above the many management books offering short-term fads, fashions, and therapies of the moment."--Richard T. Mowday, University of Oregon, former President of the Academy of Management, and former Editor of the Academy of Management JournalClick ′Reviews′ to read more pre-publication praise for The Necessary Nature of Future FirmsSurvival depends on the ability to read imminent shifts in the environment and respond accordingly. This holds true for any living system, but it is especially true for firms today. The business environment is now changing rapidly, but will change even more rapidly in the future. Only firms that can respond to these changes will survive. It is important to know, then, how business′s future landscape will look. George Huber′s new book, The Necessary Nature of Future Firms, describes this landscape clearly and credibly and makes explicit the organizational attributes and management practices firms must possess to be among the ranks of the "future firms." Advances in science and technology will continue to affect business environments, making them more complex, dynamic and competitive. Moreover, this complexity and dynamism will increase at increasing rates. As the book makes clear, successful firms will cope with or exploit these changes by increasing their capabilities for correctly interpreting threats and opportunities, making decisions, acquiring and managing knowledge, innovating, and changing while simultaneously dealing with the needs for efficiency, flexibility, and employee commitment. The Necessary Nature of Future Firms is written for managers, especially those managing change. Professionals in a wide variety of organizational roles will find it a particularly useful reference for its foresight and as an invaluable tool in winning approval for projects and initiatives. Academics in change management, information systems, organizational science, strategy, and human resources management can draw on the book as a supplementary text or as a source for lecture materials. References housed in endnotes rather than in the text contribute to the book′s readability and ease of use, as does the accessible writing style. But for all its accessibility and reader friendliness, The Necessary Nature of Future Firms is still firmly grounded in scholarship. Hundreds of authoritative works and systematic studies specifically inform this book, as do Huber′s own studies and his interviews with over 100 middle- and upper-level managers about changes in their organizations. To add meaning and interest, the book′s insights and conclusions are elaborated with real world examples.

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Download or read book Practical Data Analysis with JMP Third Edition written by Robert Carver and published by SAS Institute. This book was released on 2019-10-18 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the concepts and techniques of statistical analysis using JMP Practical Data Analysis with JMP, Third Edition, highlights the powerful interactive and visual approach of JMP to introduce readers to statistical thinking and data analysis. It helps you choose the best technique for the problem at hand by using real-world cases. It also illustrates best-practice workflow throughout the entire investigative cycle, from asking valuable questions through data acquisition, preparation, analysis, interpretation, and communication of findings. The book can stand on its own as a learning resource for professionals, or it can be used to supplement a college-level textbook for an introductory statistics course. It includes varied examples and problems using real sets of data. Each chapter typically starts with an important or interesting research question that an investigator has pursued. Reflecting the broad applicability of statistical reasoning, the problems come from a wide variety of disciplines, including engineering, life sciences, business, and economics, as well as international and historical examples. Application Scenarios at the end of each chapter challenge you to use your knowledge and skills with data sets that go beyond mere repetition of chapter examples. New in the third edition, chapters have been updated to demonstrate the enhanced capabilities of JMP, including projects, Graph Builder, Query Builder, and Formula Depot.

Download or read book Statistical Persuasion written by Robert W. Pearson and published by SAGE Publications. This book was released on 2010-01-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way." -Elsie Szecsy, Arizona State University This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results. Key Features Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video. Accompanied by robust ancillaries The Password-Protected Instructor Teaching Site offers sample syllabi; an instructor′s manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students. The Student Study Site offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube.

Download or read book Testing 1 2 3 written by Johannes Ledolter and published by Stanford University Press. This book was released on 2007 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Download or read book The Multichannel Challenge written by Hugh Wilson and published by Routledge. This book was released on 2008-05-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.

Download or read book Service Design for Six Sigma written by Basem El-Haik and published by John Wiley & Sons. This book was released on 2005-08-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A roadmap to consistent, high-quality service for anyorganization A service is typically something created to serve a payingcustomer, whether internal or external. Some services consist ofseveral processes linked together while others consist of a singleprocess. This book introduces Design for Six Sigma (DFSS), aneasy-to-master, yet highly effective data-driven method thatprevents defects in any type of service process. The particularfocus of this publication is service DFSS, which leads to what theauthors term "a whole quality business," one that takes a proactivestance and gets things right the first time. Not only does thewhole quality business produce a high-quality product and offerhigh-quality services, but it also operates at lower cost andhigher efficiency, throughout the entire life cycle, than itscompetitors because all the links in the supply chain areoptimized. Following a detailed overview that sets forth the basic premise andkey concepts of service DFSS, the authors offer all the informationand tools needed to take advantage of service DFSS within their ownorganizations, including: * Clear and in-depth coverage of the philosophical, organizational,and technical aspects of service DFSS * Step-by-step roadmap of the entire service DFSS deployment andexecution process * Full discussions of all the key methods involved in service DFSS,including axiomatic design, design for X, the theory of inventiveproblem solving (TRIZ), transfer function, design scorecards, andTaguchi's method * Practical, illustrative examples that demonstrate how the theoryis put into practice * Assistance in developing the necessary skills in applying DFSS inorganizational settings Problems and their solutions are provided at the end of eachchapter to help readers grasp the key concepts they need to moveforward in the text. Acclaro DFSS Light(r), a Java-based softwarepackage that implements axiomatic design processes discussed inChapter Eight, is available for download from an accompanying Wileyftp site. Acclaro DFSS Light(r) is a software product of AxiomaticDesign Solutions, Inc. This book is ideal as a reference to service DFSS for corporateexecutives, quality control managers, and process engineers, or asa complete training manual for DFSS teams. It is also a superiortextbook for graduate students in management, operations, andquality assurance.