Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book Books for Sale written by Robin Myers and published by British Library. This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Library of Congress.
Download or read book Life in Five Seconds written by H-57 and published by Quercus. This book was released on 2013-10-01 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2013 Cannes Bronze Book Design Lion and the Epica awards, Life in Five Seconds is a gift for anyone with a good sense of humor and a short attention span. H-57 is a design and advertising with two decades of award-winning work in advertising and the masterminds behind the online infographic "History of... " series, which has amassed worldwide popularity. Told in ingenious pictographs that are witty, provocative, and to the point, Life in 5 Seconds takes on 200 important events, inventions, great lives, wonders of the natural world, and cultural icons and boils away the useless details to give you the pure essence of knowledge in a bold and irreverent set of illustrations that speak to today's caffeine-charged, jet-fueled, information-overloaded society. You'll laugh out loud as you finally understand the differences between Satan and Santa Claus; explore the vibrancy of artists from Beethoven to Banksy; compare the masonry in the Great Wall of China to that of the Berlin Wall; weigh the importance of Elvis; deconstruct the genius of Ikea; play with the history of video games; and plumb other vitally important holes in your knowledge. From the Hardcover edition.
Download or read book Buy This Book written by Mica Nava and published by Routledge. This book was released on 2013-11-05 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Download or read book Ideas Influence and Income written by Tanya Hall and published by Greenleaf Book Group. This book was released on 2018-05-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.
Download or read book Publishers circular and booksellers record written by and published by . This book was released on 1896 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Dictionary of the Printers and Booksellers who Were at Work in England Scotland and Ireland from 1668 to 1725 written by Henry Robert Plomer and published by [Oxford] : Printed for the Bibliographical Society, at the Oxford University Press. This book was released on 1922 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publishers Circular and Booksellers Record of British and Foreign Literature written by and published by . This book was released on 1895 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Download or read book Books in Motion in Early Modern Europe written by Daniel Bellingradt and published by Springer. This book was released on 2017-09-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and explores a challenging new approach in book history. It offers a coherent volume of thirteen chapters in the field of early modern book history covering a wide range of topics and it is written by renowned scholars in the field. The rationale and content of this volume will revitalize the theoretical and methodological debate in book history. The book will be of interest to scholars and students in the field of early modern book history as well as in a range of other disciplines. It offers book historians an innovative methodological approach on the life cycle of books in and outside Europe. It is also highly relevant for social-economic and cultural historians because of the focus on the commercial, legal, spatial, material and social aspects of book culture. Scholars that are interested in the history of science, ideas and news will find several chapters dedicated to the production, circulation and consumption of knowledge and news media.
Download or read book Publisher and Bookseller written by and published by . This book was released on 1863 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
Download or read book The Publishers Circular and Booksellers Record written by and published by . This book was released on 1910 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers Circular and Booksellers Record of British and Foreign Literature written by and published by . This book was released on 1894 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bookseller Newsdealer and Stationer written by and published by . This book was released on 1908 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Judicious Advertising written by and published by . This book was released on 1920 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Notes and Queries written by and published by . This book was released on 1920 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1918 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
