Download or read book Bonfire of the Brands written by Neil Boorman and published by Canongate Books. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics.
Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Download or read book Brand You Economics written by Arnt Eriksen and published by AuthorHouse. This book was released on 2021-05-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.
Download or read book The Bonfire of the Vanities written by Tom Wolfe and published by Farrar, Straus and Giroux. This book was released on 2002-02-21 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vintage Tom Wolfe, The Bonfire of the Vanities, the #1 bestseller that will forever define late-twentieth-century New York style. "No one has portrayed New York Society this accurately and devastatingly since Edith Wharton" (The National Review) “A page-turner . . . Brilliant high comedy.” (The New Republic) Sherman McCoy, the central figure of Tom Wolfe's first novel, is a young investment banker with a fourteen-room apartment in Manhattan. When he is involved in a freak accident in the Bronx, prosecutors, politicians, the press, the police, the clergy, and assorted hustlers high and low close in on him, licking their chops and giving us a gargantuan helping of the human comedy, of New York in the 1980s, a city boiling over with racial and ethnic hostilities and burning with the itch to Grab It Now. Wolfe's novel is a big, panoramic story of the metropolis that reinforces the author's reputation as the foremost chronicler of the way we live in America. Adapted to film in 1990 by director Brian De Palma, the movie stars Tom Hanks, Bruce Willis, Melanie Griffith, and Morgan Freeman.
Download or read book Bonfire written by Krysten Ritter and published by . This book was released on 2017 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful environmental lawyer Abby Williams is forced to confront her small-town past while investigating a high-profile corruption case back home.
Download or read book Chanel Bonfire written by Wendy Lawless and published by Simon and Schuster. This book was released on 2013-01-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biography.
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
Download or read book Bonfire of the Humanities written by Bruce S. Thornton and published by Open Road Media. This book was released on 2014-05-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: With humor, lucidity, and unflinching rigor, the acclaimed authors of Who Killed Homer? and Plagues of the Mind unsparingly document the degeneration of a central, if beleaguered, discipline—classics—and reveal the root causes of its decline. Hanson, Heath, and Thornton point to academics themselves—their careerist ambitions, incessant self-promotion, and overspecialized scholarship, among other things—as the progenitors of the crisis, and call for a return to “academic populism,” an approach characterized by accessible, unspecialized writing, selfless commitment to students and teaching, and respect for the legacy of freedom and democracy that the ancients bequeathed to the West.
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Student Manual written by United States. Office of Civil Defense and published by . This book was released on 1971 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Metal Worker written by and published by . This book was released on 1900 with total page 2116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Invitation to a Bonfire written by Adrienne Celt and published by Bloomsbury Publishing USA. This book was released on 2018-06-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Harper's Bazaar, Elle, Parade, Oprah.com, and MSN.com as one of the best books to read this summer! The seductive story of a dangerous love triangle, inspired by the infamous Nabokov marriage, with a spellbinding psychological thriller at its core. In the 1920s, Zoya Andropova, a young refugee from the Soviet Union, finds herself in the alien landscape of an elite all-girls New Jersey boarding school. Having lost her family, her home, and her sense of purpose, Zoya struggles to belong, a task made more difficult by the malice her peers heap on scholarship students and her new country's paranoia about Russian spies. When she meets the visiting writer and fellow Russian émigré Leo Orlov--whose books Zoya has privately obsessed over for years--her luck seems to have taken a turn for the better. But she soon discovers that Leo is not the solution to her loneliness: he's committed to his art and bound by the sinister orchestrations of his brilliant wife, Vera. As the reader unravels the mystery of Zoya, Lev, and Vera's fate, Zoya is faced with mounting pressure to figure out who she is and what kind of life she wants to build. Grappling with class distinctions, national allegiance, and ethical fidelity--not to mention the powerful magnetism of sex--Invitation to a Bonfire investigates how one's identity is formed, irrevocably, through a series of momentary decisions, including how to survive, who to love, and whether to pay the complicated price of happiness.
Download or read book Red Fire Branding written by Liz Goodgold and published by Happy About. This book was released on 2011-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodgold directs her work towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow.
Download or read book History of Service written by and published by Turner Publishing Company. This book was released on 2001-08-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
