Download or read book Bold School Brand written by Brad Entwistle and published by . This book was released on 2019-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold School Brand is a framework for school Heads to leverage brand strategy to reposition, differentiate, and market their school. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand.
Download or read book Bold Brand written by Josh Miles and published by Miles Design LLC. This book was released on 2012 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his book Bold Brand, Josh Miles shows architects, engineers, attorneys, and other professionals how to differentiate and market their firms among the noise of social media, mobile technologies, and other online avenues. Josh presents a step-by-step process for standing out from the crowd and positioning your firm for growth and high return on investment.
Download or read book Bold Brand 2 0 written by Josh Miles and published by . This book was released on 2017-09-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!
Download or read book Bold School written by Weston Kieschnick and published by Ntl Ctr Leadership in Education. This book was released on 2017-07-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endorsed by John Hattie: "Bold School...needs to be an essential part of every educator's toolbox." Technology is awesome. Teachers are better. Blending new technologies into instruction is a non-negotiable if we are to help our students gain the skills they'll need to thrive in careers. And so too is educators' old school wisdom in planning intentional blended learning that works. Too often, sincere enthusiasm for technologies pushes proven instructional strategies to the wayside, all but guaranteeing blended learning that is all show and no go. Bold School is a book that restores teachers to their rightful place in effective instruction. Bold School thinkers embrace Blended pedagogies and Old school wisdom. In Bold School, teachers are put back into the blended learning equation. Blended learning is demystified and distilled into the powerful, yet simple Bold School Framework for Strategic Blended Learning(TM)--a methodology to help you meld purposeful technology use with your old school wisdom to enhance instruction and learning. After all, the goal of blended learning isn't technology--it's student achievement. With a Bold School mindset, every teacher is capable of finally delivering on the promise of blended learning.
Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Download or read book Bold School written by Tina Jagdeo and published by Portage & Main Press. This book was released on 2017-07-10 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The move toward teaching through inquiry is evident in curriculum documents across the continent. In this book, you’ll find a clear approach for incorporating inquiry into your classroom. Based on current research and solid classroom experience, authors Tina Jagdeo and Lara Jensen examine what inquiry is, then break it down into manageable steps that can be used with any K–12 age group. They explore and explain each step, providing real-life classroom examples. The Bold School model provides a four-step inquiry process as a manageable way to deepen understanding and solve a problem or issue. focuses on the importance of critical, creative and compassionate thinking skills in today’s world. uses provocations to kickstart inquiry and encourage students to wonder. builds a toolkit of strategies for research. encourages divergent thinking to brainstorm ways students can make a difference in local and global contexts. explores a variety of ways to take action. shows administrators how to support teachers to teach through inquiry.
Download or read book BrandED written by Eric Sheninger and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Download or read book TWIST written by Julie Cottineau and published by Ecademy Press. This book was released on 2016-05-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Download or read book BrandED written by Eric Sheninger and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Download or read book The Global Brand written by Nigel Hollis and published by St. Martin's Press. This book was released on 2008-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Download or read book From Village School to Global Brand written by James Tooley and published by Ips - Profile Books. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of SABIS(R), the organization that is changing the world through education.
Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Download or read book Speaking with Bold Assurance written by Bert Decker and published by B&H Publishing Group. This book was released on 2001-02-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether preaching or witnessing, speaking is a critical communication tool in almost all facets of Christian life. This book brings the Bold Assurance concept to Christian leaders and laypeople, giving them a tool to help them use their minds, mouths, and beings to communicate effectively. Readers will learn the tools for powerful and effective communication based on two things: biblical truth and proven concepts from the business world. For the first time, Christian laypeople and leaders alike can reap the benefits of speaking boldly and skillfully by understanding how God uses us as communicators.
Download or read book Bold Beauty written by Dandi Daley Mackall and published by Tyndale House Publishers, Inc.. This book was released on 2011-05-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old Winnie Willis has a way with horses. She can gentle the wildest mare, but other parts of life don't always come as easily. Along with her dad and sister, Lizzy, Winnie is learning how to live without her mom—who was also a natural horse gentler. As Winnie teaches horses about unconditional love and blind trust, God shows Winnie that he can be trusted as well. Readers will be hooked on the series' vivid characters, whose quirky personalities fill Winnie's life with friendship and adventure. #3 Bold Beauty—Winnie's confidence begins to crumble as she faces the toughest challenge of her horse-gentling career and her first failure. Winnie slips into a web of deceit and distress until she discovers the true source of genuine confidence.
