Download or read book Bold written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2011-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Download or read book Bold Brand 2 0 written by Josh Miles and published by . This book was released on 2017-09-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!

Download or read book Bold Brand written by Josh Miles and published by Miles Design LLC. This book was released on 2012 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his book Bold Brand, Josh Miles shows architects, engineers, attorneys, and other professionals how to differentiate and market their firms among the noise of social media, mobile technologies, and other online avenues. Josh presents a step-by-step process for standing out from the crowd and positioning your firm for growth and high return on investment.

Download or read book Play Big Brand Bold written by Suzanne Chadwick and published by . This book was released on 2019-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.

Download or read book Tobacco written by Charles A. Lilley and published by . This book was released on 1917 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand New World written by Sarah J Kay and published by Create a Bold Future LLC. This book was released on 2021-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future. Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth. The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress. Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future. - Align resources to create measurable value for all stakeholders beyond financial growth. - Encourage next-generation leaders to make choices about how they lead your brand.

Download or read book Bold Kindness written by Cathy Thorpe and published by Greenleaf Book Group. This book was released on 2024-01-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Create an Engaged, Empowered, Self-Led Team Imagine a workplace where people can be themselves. Where there aren’t hierarchies or power dynamics. Where team members continuously find ways to better themselves and their work because it makes them feel excited and fulfilled. Where everyone supports each other without ego. This type of environment is not only possible; it’s the catalyst for a successful company. Nurse Next Door President and CEO Cathy Thorpe inspires leaders to radically change their people practices and organizational culture by leading with kindness. Her leadership and culture philosophy, Bold Kindness, is based on the principle that team members perform best when they feel respected, valued and empowered. People who have the autonomy to pursue their genuine desires are more likely to feel engaged and passionate about their work, helping to create lean businesses with less overhead and greater financial growth. Cathy’s innovative leadership approach has disrupted the home care industry and made Nurse Next Door one of the world's fastest-growing home care companies and a globally admired brand. Her learnings will challenge you to reflect on your own leadership and organization, reframe the traditional corporate mindset and accelerate your business by putting people first.

Download or read book Bold School Brand written by Brad Entwistle and published by . This book was released on 2019-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold School Brand is a framework for school Heads to leverage brand strategy to reposition, differentiate, and market their school. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand.

Download or read book Play Big Brand Bold written by Suzanne Chadwick and published by . This book was released on 2020-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place. After building a successful business and brand - post a few false starts - Suzanne shares stories and insights from her journey in life and business as well as some key lessons she's learnt along the way. As a business, branding and speaker coach, Suzanne has worked with hundreds of women in business through to corporate CEOs to support them to play bigger and brand bolder. Interviewing over 50 women one-on-one to understand what makes them tick, why they play small, what they really desire for themselves, their business, their family and their lives, Suzanne shares four key things: 1. Why we play small and the five mindset minefields that hold us back 2. How to start branding bolder 3. How to market like it's your new-found love 4. What it takes to step up to the plate and take your business from basic biscuits to got-to-have goodness This book is for those who want more, who want to be more, do more and create more impact. It's for those who want to become braver in how they go after what they want and those who want to think bigger. It's your time to step up, show up and stand out and I'm here to help you do that.

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book My Bold Inspiring and Powerful Brand Manifesto written by Laura Busche and published by CreateSpace. This book was released on 2014-01-28 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've created a product that you're passionate about. Maybe that product is a service. Maybe it's a cause. Maybe that product is you. Ever found it hard to explain to others what you're all about—to convince them to be a part of your team, to buy from you, to partner up?Ever felt that out of the 7 billion+ brands on this earth, none can shake the world exactly like yours--- but somehow you just can't pass on that feeling to anyone else?Wonder. Stories. Joy. Others. Helping. Optimism. Lifestyle. Quality. Solving. Passion. Faith. Energy. This is what we're made of.What is your brand made of? What is it that moves your soul and business? Because let me tell you something: there's a high chance that is exactly what will move others too. Sharing your story doesn't have to be painful, and starting today, it won't. We will embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.

Download or read book Bold Leadership for Organizational Acceleration written by Jim Tompkins and published by Tompkins Press. This book was released on 2007 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of books on leadership have been written, but Bold Leadership is different because it teaches you how to quit thinking of leadership as just a 'position.' Begin leading dynamically by encouraging others and constantly learning. Find the courage to stop being too busy for relationships and enthusiasm. Bold Leadership is not about commanding and controlling ? it is a human process, and the payoff can be enormous. Author Jim Tompkins outlines his case for inspirational leadership, advises how to define the core competencies of your organization, and gives you the tools to respond to the boundless changes that seem the norm in our lives. He also provides illuminating self-appraisals and current case studies about organizations like Google, Wal-Mart and IBM. Also included is a valuable and thorough assessment tool Jim gives to his own clients. Use it to take critical actions in all parts of your organization that will make or keep your business resilient.

Download or read book Packaging Essentials written by Candace Ellicott and published by Rockport Publishers. This book was released on 2010-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Currency. This book was released on 2011-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.

Download or read book Daisy Petals and Mushroom Clouds written by Robert Mann and published by LSU Press. This book was released on 2011-11-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Download or read book My Fair Lover written by Nicole Jordan and published by Ballantine Books. This book was released on 2017-08-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicole Jordan’s irresistible Legendary Lovers series continues in this sizzling twist on My Fair Lady, as a bewitching beauty and a rakish sea captain trade favors . . . and tempt fate. Lady Katherine Wilde believes she has crushed any lingering romantic feelings toward Brandon Deverill, who spurned her six years ago. And now that the rough-edged rogue needs polishing to claim his inheritance, she’s willing to strike a practical bargain: Kate will mold the brash privateer into an acceptable English nobleman if Deverill will safeguard her from brigands on a voyage to recover lost family treasure. However, the soul-melting kiss that seals their agreement just may reignite blazing passion. Brandon’s fortitude was sorely tested when he turned Kate away from his bed all those years ago. Even a rake such as he wouldn’t seduce an innocent beauty before sailing into battle. But now that he’s inherited a title and must take a suitable bride, he sets his sights on Kate. Though he fiercely desires her, true love is a notion that baffles him—until their adventure turns perilous and Brandon realizes he’d gladly trade his life to save the woman who has captured his heart. Praise for My Fair Lover “There’s [Nicole] Jordan’s signature humor, a high degree of sensuality, emotional depth and deep sighs galore. This is Jordan at her best.”—RT Book Reviews “With her latest entrancing tale in her Legendary Lovers series, Jordan puts a sexy twist on Pygmalion, and her flair for fusing smoldering love scenes with a plot spiked with action and danger makes her book a must-read for fans of old-school historical romances by the likes of Kathleen Woodiwiss and Judith McNaught.”—Booklist “Nicole Jordan is a powerhouse when it comes to historical romances. In this story I was expecting another fabulous Regency romance, which I got. But I also got so much more.”—Night Owl Reviews “A beautifully crafted adventure filled with passion and peril. . . . Readers will savor this splendid installment of a consistently strong series.”—Publishers Weekly (starred review) “Gay repartee and an exciting exploration of a sunken ship, My Fair Lover will hit all the high marks for an unforgettable read this month.”—Romance Reviews Today “A romantic and enjoyable read with intelligent and likable protagonists, and it makes for a satisfying and entertaining read.”—Fresh Fiction